At Toast Media Group we work hand-in-hand with our clients to build digital marketing strategies focus on the trends and behaviors audiences actually pay attention to. We partner with our clients to take the latest developments in social media, paid advertising, email, SEO and emerging platforms to create marketing plans that speak with audiences - not at them. Interested in working with us? We love working with established businesses to take their goals to the next level – or with startups to set a path forward from day one.Want to work with me? Here's a few things I can help you out with.- Digital business marketing strategy - How do your initiatives fit together to best leverage the technology that's available to you?- SEO - A strong SEO strategy - whether it's content or technology-focused - can become the bedrock of almost any marketing strategy. I'll help you size up the landscape and find a place to start.- Email marketing - Building a strong email program is an exercise in logic. We help companies build email programs that touch customers at every step of their journey.- Paid advertising management - Facebook and Google's ad platforms each have their own intricacies. We help companies expand their footprint to new audiences with optimized campaigns.- Organic social media management - The best for last. We're content creators by nature and can show companies of any size what it means to directly talk to their audiences on the platforms that mean the most to them.

• Strategize and execute social media, newsletter and site retention initiatives to grow traffic and brand presence• Lead editorial team and editorial strategy to develop content for SEO, social media, and other platforms• Grew SEO traffic by 500%, successfully shifting from reliance on social media to diversified traffic sources• Grow video distribution through partnerships, platform optimization and analytics• Revamp YouTube and Instagram strategies to focus on brand and sustainable video view growth• Developing and execute paid media strategies for video and editorial content, as well as community growth• Lead creative for sales initiatives, functioning as an in-house agency• Lead marketing and ticket sales for live events, such as the Brainfood conference, attended by 1,200+ people

Contract-based audience development, editorial and product consulting services for media and content companies. Specializing in social media, SEO and editorial planning.

• Performing SEO audits for Medium publications• Technical SEO analysis for Medium platform• Publishing partner feedback and editorial strategy advising• SEO playbook development for publishers

Pitching and writing stories focused on sustainable food culture and entrepreneurship. • Personal Essays• Food Professional Profiles and Interviews• Original concept explorations and summaries

Co-head and creative lead of VaynerPublishing, a wholly-owned, independent editorial division of VaynerMedia• Editing, reporting, and writing in the food, men's style, culture, and science verticals• Responsible for editorial strategy, management, and best practices across all VaynerPublishing properties• Partnership building with major social platforms (Facebook, Twitter, Snapchat, etc.)• Developing partnerships with other editorial brands for syndication and traffic purposes• Annual editorial calendar planning• Organic social strategy and creative direction• Newsletter development, execution, and overall strategic planning• Mainting best SEO practices, personalized to each individual site• Influencer and contributor discovery and relationship building• Pitching, concepting, creative directing and editorial planning for a series of new editorial sites to launching in 2016 and 2017• Hiring of all editors and freelancers and management of creative staff• Detailed analysis and use of analytics tools to gauge organic growth across all platforms including social sources and SEO, and analysis of paid initiatives for cost-effectiveness and growth• Managing relationships with sponsors• Editorial analytics and feedback for audience development• Content budget planning and maintenance • Ad optimization across Facebook, Taboola, Outbrain, and other distribution platforms• Site design optimization and creative direction

- Joined The Huffington Post in December 2010, as Associate Editor, Traffic & Trends, became Editor, Traffic & Trends in June 2011, became Senior Editor, Trends & Social Media in January 2012- Began leading Huffington Post Trends & Social Team in December 2011• Responsible for all Huffington Post social media accounts and strategies, kept editors abreast of the latest practices and changes in social media platforms, and maintained accounts that represent the entire Huffington Post organization• Managed a team of 10+ editors who posted viral and trending content across all verticals• Managed edited and directed coverage for the Food and Education verticals• Monitored and coordinated coverage around big and breaking news in cluding Presidential elections, the Olympics and sporadic global news• Lead a team of social media editors that maintain accounts both on the vertical and national scale• Advised and lead creation of social news products• Identified on-site opportunities for social integration and innovation• Explored and experimented with emerging social platforms in a news capacity• Pitched, wrote, edited and promoted breaking news, trending content, and potentially viral and news-worthy content• Specifically, created one of the most popular pieces of content in Huffington Post history, garnering close to 5 million unique views largely as the result of SEO and social media• Created and curated content with SEO potential• Lead social engagement and community efforts on both main and vertical accounts, built organic growth through social networks• Social/editorial product development in partnership with various social platforms• Planned long-term social media strategies for platforms including Twitter, Facebook, Pinterest, Instagram and Snapchat

• Editorial assistance, workflow document maintenance and content organization• Contributions to the publication and research for pending projects• Tagline brainstorming and creation• Graphics and special projects research• Website research for upcoming television shows, especially The Onion Sportsdome

• Member of the first team of contributors to Patch.com’s Commack and Smithtown sites• Wrote stories for 10+ Patch.com sites across Long Island• Covered a variety of events and topics in arts, sports, and community news• Guest editing and on-call reporting duties including site mangement and Twitter updates

• Pitched, researched, and authored 40+ original stories, some that were featured as lead stories on the site’s homepage• Assisted the editorial team in achieving its second highest traffic month ever, ranking 5th in the Nielsen ratings • Edited, compiled and posted affiliate content• Met the demands of extreme deadlines resulting from major breaking news events, including the death of Michael Jackson• Graphic and photo research and site posting

• Organized, planned, and developed online content for 2008 Hip Hop Honors • Assisted with general content development including video playlists, exclusive online content, and website maintenance• Copy writing to accompany posted videos and series • Digital photo research, editing, and posting • Message board moderation and maintenance

• Assisted in research for public relations department • Created, developed and maintained company Facebook and MySpace pages • Reorganized computer systems, increasing office efficiency• Wrote and edited press releases• Edited memos and documents distributed in relation to the newspaper’s own publicity and public relations