Dean R. Email & Phone Number

Calgary, Ab, Ca

Calgary, Alberta, Ca

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Calgary, Alberta, Ca

- Grew and optimized performance in MarTech, OpsTech, and QA Engineering teams- With my MarTech team, increased the SEO health of the organic marketing site by over 40%, corrected organic traffic measurement across web products, and helped launch a FinLit blog to support Canadians with their financial well-being- With my MarTech team, managed time-sensitive marketing (and legal/compliance) marketing communications for banking rate changes, product releases, and national partnerships with Intuit and Tim Hortons- Created inter-team processes and training to increase velocity, quality, and speed-to-market for regulated and translated marketing communications, product, and partnership releases- Initiated digital marketing accountability (Analytics measurement and reporting) at the top of the funnel- Initiated an Analytics Guild-With my QA Team, helped double the release frequency for the mobile apps to improve feature speed-to-market- With my QA team and engineering squads, helped increase automated test coverage across all of Neo's code and encourage test-driven development- Hired and trained the "Tier 0" support channel (ADA chat, ZenDesk KMS systems) team (because happy, supported customers are the best marketing channel there is)- Collaborated with UX, Product Design, and Customer Support teams to enhance customer support web channels- Collaborated with Growth, LifeCycle, Ambassador, and Affiliate Marketing teams to deliver and measure campaign traffic and conversions- Optimized tech stack and vendor costs to align with business priorities and saved 52% on SaaS costs- With fellow managers and directors, helped scale an engineering team following Series B funding growth- Topped the Engineering team leaderboard for git PR merges twice thanks to some very busy release seasons and very helpful code owners- Bought too many team snacks- Took the stairs after eating some of the team snacks- Improved banking for Canadians for generations to come... NBD :)

Toronto, On, Ca

- Built a software development team- Developed an Agile Scrum program to manage development and release delivery- Assisted with product testing and output QA assurance- Worked with owners and the service product team to manage requirements & delivery- With owners, prioritized software feature sets to optimize market value of products at each release- With my teams, managed IT risk, data confidentiality and regulatory compliance in service for the banking industry- With my teams, transformed manual reporting processes into automated software processes- With my teams, Improved the regulatory reporting experience for one of Canada's "Big 5" banks

Calgary, Alberta, Ca

At Trigger, I provided strategic consultation to account/project managers on digital communications and leadership of software development operations while reporting directly to the President.Key areas of responsibility include:• Strategic council to account/project managers on digital communications, products, and programs• Leadership of software development teams and operations• Definition of architecture, scope, and budget for digital projects• Ensuring accountability of digital marketing dollars• Collaboration with the executive group in strategic planning and resource allocation choices• Definition of specific, measurable, and achievable performance goals at project and operational levels• Guidance to the executive and operational groups in relation to digital strategies, tactics, and application development efforts• Deployment and measurement of strategically-appropriate performance indicators for digital brand touchpoints• Leveraging data to drive strategic choices on an ongoing basis• Project planning• Agile project management• Hands-on design and application engineering • User-centered design and User Experience optimization• Continuous improvement of production delivery and digital value proposition• Growth of topline through marketing and delivery of digital products and services

At Scout, I designed and engineered digital communications campaigns and products including digital display, inbound (SEO/SEM), social media, websites, and web applications. I lead digital delivery while reporting directly to the Vice President.Key areas of responsibility included:• Leadership of digital communications team• Definition of architecture, scope, and budget for digital projects• Planning and execution of social media campaigns• Hands-on design and application engineering • User-centered design and UX optimization• Digital production delivery

Calgary, Ab, Ca

At Apis, I designed and engineered websites and web applications. I lead digital delivery on critical projects and reported directly to the President.Key areas of responsibility included:• Digital solution design• Definition of architecture, scope, and budget for web-based projects• Hands-on design and application engineering • User-centered design and UX optimization• Digital production delivery• New business pitch creation and delivery

Web Design Diploma, Computer Science: Web Design

Applied Business & Entrepreneurship, Business & Entrepreneurship

Education record