QUALIFICATIONS SUMMARY Solutions-based researcher and strategist motivated to uncover actionable insights and effective strategies for my clients. QUALITATIVE EXPERTISE:Product Development, Creative Development, Strategic Development, Packaging, Usability Research, Brand Health, Ethnographic Media Usage BehaviorsQUALITATIVE METHODOLOGIES:In-Person: Focus Groups, Triads, Dyads, IDIs, In-Home Ethnographies, Tension GroupsOnline: Online Focus Groups, (OFGs), Webcam Groups, Webcam IDIs, Online Communities, Online Panels, Online JournalingNon-Traditional: Telephone IDIs, In-Store Intercepts, Shop-Alongs (in-store), Drive-Alongs (automotive), Play-Alongs (gaming/casino)Usability: Websites, Smartphones, Tablets, AppsApproaches: Behavioral Science, Observational, Biometric measurements, Galvanic Skin Response, hybrid quantitative + qualitative CATEGORY EXPERIENCE:Automotive, Luxury Automotive, Banking/Finance, C-Stores, Consumer Packaged Goods (CPG), Food/Beverage, Games/Apps, Lottery & Gaming, Government, Travel, Luxury Travel, Fashion/Accessories, Healthcare/Dental Care, Mental Health, Disease Prevention, Higher Education, Dog/Cat Food, Pet Pharma, Home Improvement, DIY Paints, Disaster Insurance, Energy/Utilities Conservation, Alternative Fuels, Electronics, Home Furniture, eCommerce Sites, Kitchen Appliances, Household Appliances, Personal Care (deodorants, hand soaps, body washes), Driverless Car Technology, Telecommunications, Liquor/Spirits, Media/Entertainment, Heavy Equipment, Office Supplies, Exercise/FitnessTARGET CONSUMER EXPERIENCE: Owners, Loyalists, Defectors, Conquests, Females Only, Males Only, Teens, Children Under 12, Seniors, African Americans, High-Acculturated Hispanics, High-Acculturated Asians/Pacific Islanders, Affluent/Luxury
Listed skills include Advertising, Creative Direction, Interactive Advertising, Marketing Strategy, and 23 others.