Dean Stephens Email and Phone Number
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QUALIFICATIONS SUMMARY Solutions-based researcher and strategist motivated to uncover actionable insights and effective strategies for my clients. QUALITATIVE EXPERTISE:Product Development, Creative Development, Strategic Development, Packaging, Usability Research, Brand Health, Ethnographic Media Usage BehaviorsQUALITATIVE METHODOLOGIES:In-Person: Focus Groups, Triads, Dyads, IDIs, In-Home Ethnographies, Tension GroupsOnline: Online Focus Groups, (OFGs), Webcam Groups, Webcam IDIs, Online Communities, Online Panels, Online JournalingNon-Traditional: Telephone IDIs, In-Store Intercepts, Shop-Alongs (in-store), Drive-Alongs (automotive), Play-Alongs (gaming/casino)Usability: Websites, Smartphones, Tablets, AppsApproaches: Behavioral Science, Observational, Biometric measurements, Galvanic Skin Response, hybrid quantitative + qualitative CATEGORY EXPERIENCE:Automotive, Luxury Automotive, Banking/Finance, C-Stores, Consumer Packaged Goods (CPG), Food/Beverage, Games/Apps, Lottery & Gaming, Government, Travel, Luxury Travel, Fashion/Accessories, Healthcare/Dental Care, Mental Health, Disease Prevention, Higher Education, Dog/Cat Food, Pet Pharma, Home Improvement, DIY Paints, Disaster Insurance, Energy/Utilities Conservation, Alternative Fuels, Electronics, Home Furniture, eCommerce Sites, Kitchen Appliances, Household Appliances, Personal Care (deodorants, hand soaps, body washes), Driverless Car Technology, Telecommunications, Liquor/Spirits, Media/Entertainment, Heavy Equipment, Office Supplies, Exercise/FitnessTARGET CONSUMER EXPERIENCE: Owners, Loyalists, Defectors, Conquests, Females Only, Males Only, Teens, Children Under 12, Seniors, African Americans, High-Acculturated Hispanics, High-Acculturated Asians/Pacific Islanders, Affluent/Luxury
Happy Talk Research, Llc
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- happytalkresearch.com
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Moderator, Researcher, Strategist, FounderHappy Talk Research, Llc Dec 2019 - PresentHappy Talk Research is a full-service market research firm that provides actionable consumer insights. Learn more about what services we provide, helpful tips on how to conduct research, and what inspired the name.
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Senior Director, Insight StrategyBrado Feb 2022 - Oct 2022St. Louis, Missouri, UsAt Brado, I’ve led several multi-methodology research projects across a variety of categories including pharmaceuticals, healthcare, and consumer products and services. Projects including hybrid quant/qual, usability testing, customer journeys, opportunity mapping, and deep exploratory research. -
Moderator, Director Of StrategyDialogue, Inc. Mar 2010 - Dec 2019My experience in the ad agency world provided me several skills that translated well in consumer insights, market research, and strategy. I understood how market research is actually used by ad agencies and end clients. My ad agency experience prepared me to work directly with all levels of clients, from junior assistants to C-Suite executives. And now, having spent the past several years talking to consumers, I’ve become a kind of ‘consumer expert’ whose skills and knowledge would be valued by ad agencies and end clients.• Completed countless strategic research projects across multiple industries and categories• Partnered with ad agency’s Strategic Planners and directly with end clients to develop effective brand, product, and communications strategies that led to increased awareness, perceptions, opinions, sales and revenue• Utilized all forms of in-person, online and hybrid quantitative/qualitative research methodologies• Certified by RIVA Institute in Usability Research• Developed and Managed proprietary consumer panels for clients in the automotive, CPG, and small home appliances categories• Developed and Managed unique, proprietary Behavioral Science methodology to explore consumer media habits/behaviors -
Account DirectorFraser Communications May 2007 - Dec 2009Los Angeles, Ca, UsAccounts: UCLA Anderson School of Management, UCLA Extension, LA County Department of Public Health (two separate divisions), AIDS Healthcare Foundation, Promax Nutrition, EcoDisc Technology AG, Valley Health Systems, AHF Pharmacies, Out of the Closet Thriftstores, Greystone Pharmaceuticals -
Account SupervisorTbwa\Chiat\Day Apr 2004 - May 2007Nyc , La, UsI worked on the Infiniti account, a division of Nissan North America, for 8.5 years. I worked on the account from when they were on the brink of bankruptcy to a complete turnaround in their product, brand communication platform; and marketing efforts leading to a near tripling in Infiniti sales. -
Account ExecutiveTbwa\Chiat\Day Nov 1998 - Apr 2004Nyc , La, UsAccounts: Infiniti National· Managed a team of senior executives of Agency and Marketing Partners to produce FY04, FY05 and FY06 Automotive Communications Plans · Collaborated in managing $220MM+ offline and online media and production budget planning · Managed production and junior account teams on all product launches · Managed TV, radio, print (Magazine, NP, OOH) and interactive production projects for eight successful car and SUV launches which resulted in increased Awareness, Opinion, Buying Consideration and sales as measured by Allison-Fischer - Q45, G35, FX45, QX56 and M45 seasonal sales events and multi-model projects · Managed all agency partners relationships that required integrated campaigns (Direct Marketing, Hispanic Marketing, Digital marketing, etc.)
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Client Accounting BillerTbwa\Chiat\Day Mar 1997 - Nov 1998Nyc , La, Us· Produced the billing and budget control documents with 100% accuracy and on-time delivery: The Weather Channel, ABC
Dean Stephens Skills
Dean Stephens Education Details
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Arizona State UniversityGerman
Frequently Asked Questions about Dean Stephens
What company does Dean Stephens work for?
Dean Stephens works for Happy Talk Research, Llc
What is Dean Stephens's role at the current company?
Dean Stephens's current role is Moderator, Researcher, Strategist, Founder at Happy Talk Research, LLC.
What is Dean Stephens's email address?
Dean Stephens's email address is dean_stephens@me.com
What is Dean Stephens's direct phone number?
Dean Stephens's direct phone number is +132331*****
What schools did Dean Stephens attend?
Dean Stephens attended Arizona State University.
What skills is Dean Stephens known for?
Dean Stephens has skills like Advertising, Creative Direction, Interactive Advertising, Marketing Strategy, Market Research, Direct Marketing, Online Advertising, Social Media Marketing, Retail, Digital Marketing, Strategy, Fmcg.
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