80/20 Marketing's guiding philosophy is based on Pareto’s Principle, better known as “The 80/20 Rule,” which supports the theory that 80% of your business success comes from 20% of your efforts. At 80/20 Marketing, Inc. we focus on the 20% of marketing activities that will optimize each dollar you spend to improve lead generation, customer acquisition and/or retention outcomes.Specialties: Our B to B and B to C areas of expertise include:Database/CRM MarketingDealer/Co-op MarketingDirect Response Marketing• Broadcast• Catalog• Direct Mail• Online• Print• Loyalty MarketingA partial list of client industries include:Apparel, Comminications, Consumer Goods & Services, Educational, Financial, Home Improvement, Industrial, Commercial, Insurance, Retail, Technology, Travel & Entertainment.
Listed skills include B2B, Direct Mail, Lead Generation, Direct Response, and 13 others.