Dean Veurink Email & Phone Number

San Leandro, California, United States

San Leandro, California, United States

Marketing leader responsible for driving growth in the Foodservice channel.

San Leandro, Ca

Walnut Creek, Ca

Senior Marketing leader responsible for driving transformational growth with the incubation and commercialization of new brand and product platforms within the grocery, club and foodservice channels.- Responsible for the strategic vision, product concept creation, brand creation and market introduction of Brilliant Beginnings™ - an award winning new product platform for foodservice. www.baf.com/brilliantbeginnings- Created a new product positioning and brand for instant mashed potatoes at Costco, Splendid Starts Recipe-Ready potatoes. www.pinterest.com/spendidstarts/- Key member of a core team that conducted consumer segmentation research and generated product innovation concepts that lead to the creation of a CPG brand and product platform - Modern Table Meals. www.moderntable.com- Led the creation and introduction of Hungry Jack® Perfect Pairings™ meal kits in the grocery channel

Business leader of Basic American Foods’ Foodservice branded product portfolio. - Responsible for the strategic planning, brand /product positioning, new product development, pricing strategy, demand forecasting, and P&L management of BAF brands and Distributor label brands with over $185 million in annual sales - Member of an initiative team that researched, developed and installed a new process and team to support Innovation - Optimized the customer loyalty program for high volume foodservice operators - Installed a strategic pricing action to improve product positioning - Driver of a new brand architecture, supported by optimized brand positioning and packaging - Marketing lead on the development of three new products and three product improves

Business leader of Dry Potato product category.

Business leader of Campbell Soup’s U.S. frozen soup category:• Responsible for the strategic planning, new product development, promotion development, demand forecasting, and P&L management of three Campbell brands and two distributor label brands with over $90 million in annual sales• Led the U.S. frozen soup category to 9% growth (+$9MM) in Fiscal 2008 and significant share gain in Fiscal 2009• Managed and developed an Associate Brand Manager that won the Campbell’s CEO Award for the top ABM at Campbell Soup Company• Engaged management at broadline foodservice distributors: Sysco, US Foodservice, PFG, and Gordon Foodservice• Re-positioned the frozen soup category to create an innovative selling proposition driven by consumer need states• Led a brand and SKU rationalization initiative to improve supply chain efficiency and category profitability• Drove over $5 Million in annual sales at broadline distribution with the launch of over 20 new frozen soups • Implemented a new packaging solution to successfully launch a 25 SKU product line for the cash & carry channel • Designed a new trade program to establish Campbell’s as the frozen soup category captain at US Foodservice• Coordinated contract extensions for the frozen soup business at: PFG, Novation, and Premier • Designed and executed distributor incentive promotions at Sysco and US Foodservice• Supported the transition of the frozen soup category to a new manufacturing facility

Leader of a multi-functional team focused on growing custom product business with major quick-service restaurant chains:• Responsible for the strategic planning, new product development, customer promotion planning and execution, customer relationship development and P&L management for custom label products with over $30 Million in annual sales• Engaged key restaurant chain customers: Subway, YUM! Brands, Arby’s, and Wendy’s• Executed price realization for custom entrée business at KFC• Led Team Subway to grow the frozen soup business 62% (+$8MM) from 2004 to 2007• Optimized the Subway soup product line with two new products and six consumer-driven product improves• Re-positioned Subway soup with new bowl size and price• Launched new in-store merchandising program to improve soup awareness and drive sales velocity at Subway• Developed and executed three Subway soup and sandwich promotions with in-store merchandising, television, and radio advertising support • Designed field sales deployment strategy to improve Subway market coverage• Coordinated a three year contract extension with Subway’s purchasing cooperative

Led and interacted with multi-functional teams, developed strategic plans, identified and analyzed market trends, communicated the Griffith Laboratories brand, and provided solutions to foodservice customers: • Teamed with Sales VP and R&D Director to lead two commercial teams (Western United States and Yum! Global) with shared P&L responsibility• Developed annual and long term business unit strategies• Worked with advertising agencies to develop brand positioning and communication tools• Managed the execution of Griffith marketing solution tools including; online consumer research, focus groups, and ideation to lead new product development• Served as a marketing consultant on product development projects for key Griffith customers including: KFC, Kettle Foods, Conagra, and Pollo Campero• Led a Griffith Culinary Technovations product and marketing program to highlight the emerging Nuevo Latino flavor trend• Created Griffith’s competitive intelligence program

Managed Griffith’s online survey tool, Consumer Quiz and developed consumer/market insights to support sales and product initiatives at key customers: • Responsible for leading the development, analysis, and communication of online surveys for strategic customers • Developed analysis method and presentation format for online consumer testing service• Launched and managed consumer quiz online survey tool in Canada • Conducted focus groups for key customers

Bba, Marketing, Obbp

Activities and Societies: Sigma Phi Epsilon - Texas Upsilon Chapter

Mba, Marketing