Dean Veurink
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Dean Veurink Email & Phone Number

CPG Marketing and Innovation Leader at Torani (R. Torre & Co.)
Location: San Francisco Bay Area, United States, United States 10 work roles 2 schools
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Current company
Torani (R. Torre & Co.)
Role
CPG Marketing and Innovation Leader
Location
San Francisco Bay Area, United States, United States
Company size
147 employees

Who is Dean Veurink? Overview

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Dean Veurink is listed as CPG Marketing and Innovation Leader at Torani (R. Torre & Co.), a company with 147 employees, based in San Francisco Bay Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Dean Veurink.

Dean Veurink previously worked as Vice President Marketing at Torani (R. Torre & Co.) and Sr. Director of Marketing - Foodservice at Torani (R. Torre & Co.). Dean Veurink holds Bba, Marketing, Obbp from Smu Cox School Of Business.

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Torani (R. Torre & Co.)

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Profile bio

About Dean Veurink

Marketing and innovation leader with a passion for driving transformational growth through the creation of strategy (portfolio, brand and innovation) and new brand / product platforms. Diverse experience features a variety of marketing roles (brand management, customer marketing, and innovation) within multiple food channels (grocery, club, and foodservice).

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Dean Veurink's current company

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Torani (R. Torre & Co.)
Torani (R. Torre & Co.)
CPG Marketing and Innovation Leader
san leandro, california, united states
Website
torani.com
Employees
147
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10 roles

Dean Veurink work experience

A career timeline built from the work history available for this profile.

Vice President Marketing

Current
Torani (R. Torre & Co.)

San Leandro, California, United States

Mar 2024 - Present

Sr. Director Of Marketing - Foodservice

Torani (R. Torre & Co.)

San Leandro, California, United States

Marketing leader responsible for driving growth in the Foodservice channel.

Mar 2022 - Mar 2024

Sr. Manager, Innovation Marketing

Basic American Foods

Walnut Creek, CA

Senior Marketing leader responsible for driving transformational growth with the incubation and commercialization of new brand and product platforms within the grocery, club and foodservice channels.- Responsible for the strategic vision, product concept creation, brand creation and market introduction of Brilliant Beginnings™ - an award winning new.

Nov 2010 - Mar 2016

Group Marketing Manager, Brands

Basic American Foods

Business leader of Basic American Foods’ Foodservice branded product portfolio. - Responsible for the strategic planning, brand /product positioning, new product development, pricing strategy, demand forecasting, and P&L management of BAF brands and Distributor label brands with over $185 million in annual sales - Member of an initiative team that.

Dec 2009 - Dec 2010

Category Marketing Manager

Basic American Foods

Business leader of Dry Potato product category.

Aug 2009 - Dec 2009

Brand Manager - Frozen Soup

Campbell Soup Company
  • Business leader of Campbell Soup’s U.S. frozen soup category:
  • Responsible for the strategic planning, new product development, promotion development, demand forecasting, and P&L management of three Campbell brands and two distributor label brands with over $90 million in annual.
  • Led the U.S. frozen soup category to 9% growth (+$9MM) in Fiscal 2008 and significant share gain in Fiscal 2009
  • Managed and developed an Associate Brand Manager that won the Campbell’s CEO Award for the top ABM at Campbell Soup Company
  • Engaged management at broadline foodservice distributors: Sysco, US Foodservice, PFG, and Gordon Foodservice
  • Re-positioned the frozen soup category to create an innovative selling proposition driven by consumer need states
May 2007 - Jun 2009

National Accounts Marketing Manager

Campbell Soup Company
  • Leader of a multi-functional team focused on growing custom product business with major quick-service restaurant chains:
  • Responsible for the strategic planning, new product development, customer promotion planning and execution, customer relationship development and P&L management for custom label products with over $30 Million in annual.
  • Engaged key restaurant chain customers: Subway, YUM! Brands, Arby’s, and Wendy’s
  • Executed price realization for custom entrée business at KFC
  • Led Team Subway to grow the frozen soup business 62% (+$8MM) from 2004 to 2007
  • Optimized the Subway soup product line with two new products and six consumer-driven product improves
Nov 2004 - May 2007

Marketing Manager

Griffith Laboratories
  • Led and interacted with multi-functional teams, developed strategic plans, identified and analyzed market trends, communicated the Griffith Laboratories brand, and provided solutions to foodservice customers:
  • Teamed with Sales VP and R&D Director to lead two commercial teams (Western United States and Yum! Global) with shared P&L responsibility
  • Developed annual and long term business unit strategies
  • Worked with advertising agencies to develop brand positioning and communication tools
  • Managed the execution of Griffith marketing solution tools including; online consumer research, focus groups, and ideation to lead new product development
  • Served as a marketing consultant on product development projects for key Griffith customers including: KFC, Kettle Foods, Conagra, and Pollo Campero
Dec 2002 - Nov 2004

Associate Market Research Manager

Griffith Laboratories
  • Managed Griffith’s online survey tool, Consumer Quiz and developed consumer/market insights to support sales and product initiatives at key customers:
  • Responsible for leading the development, analysis, and communication of online surveys for strategic customers
  • Developed analysis method and presentation format for online consumer testing service
  • Launched and managed consumer quiz online survey tool in Canada
  • Conducted focus groups for key customers
Jan 2001 - Dec 2002
Team & coworkers

Colleagues at Torani (R. Torre & Co.)

Other employees you can reach at torani.com. View company contacts for 147 employees →

TS Tini Sartini Tini Sartini Colleague at Torani (R. Torre & Co.)Balikpapan, East Kalimantan, Indonesia, Indonesia View → DG Duprees George Duprees George Colleague at Torani (R. Torre & Co.)San Leandro, California, United States, United States View → RH Richard Hernandez Richard Hernandez Colleague at Torani (R. Torre & Co.)Daly City, California, United States, United States View → AF Alex Fong Alex Fong Colleague at Torani (R. Torre & Co.)San Francisco Bay Area, United States View → RD Rob D. Rob D. Colleague at Torani (R. Torre & Co.)Philadelphia, Pennsylvania, United States, United States View → MO Max O'Neill Max O'Neill Colleague at Torani (R. Torre & Co.)Lafayette, California, United States, United States View → LZ Lena Zaatri Lena Zaatri Colleague at Torani (R. Torre & Co.)San Jose, California, United States, United States View → DF David Flores David Flores Colleague at Torani (R. Torre & Co.)United States, United States View → MV Michelle Villena Michelle Villena Colleague at Torani (R. Torre & Co.)Oakland, California, United States, United States View → MK Melinda Klever Melinda Klever Colleague at Torani (R. Torre & Co.)Castro Valley, California, United States, United States View →
2 education records

Dean Veurink education

FAQ

Frequently asked questions about Dean Veurink

Quick answers generated from the profile data available on this page.

What company does Dean Veurink work for?

Dean Veurink works for Torani (R. Torre & Co.).

What is Dean Veurink's role at Torani (R. Torre & Co.)?

Dean Veurink is listed as CPG Marketing and Innovation Leader at Torani (R. Torre & Co.).

Where is Dean Veurink based?

Dean Veurink is based in San Francisco Bay Area, United States, United States while working with Torani (R. Torre & Co.).

What companies has Dean Veurink worked for?

Dean Veurink has worked for Torani (R. Torre & Co.), Basic American Foods, Campbell Soup Company, and Griffith Laboratories.

Who are Dean Veurink's colleagues at Torani (R. Torre & Co.)?

Dean Veurink's colleagues at Torani (R. Torre & Co.) include Tini Sartini, Duprees George, Richard Hernandez, Alex Fong, and Rob D..

How can I contact Dean Veurink?

You can use AeroLeads to view verified contact signals for Dean Veurink at Torani (R. Torre & Co.), including work email, phone, and LinkedIn data when available.

What schools did Dean Veurink attend?

Dean Veurink holds Bba, Marketing, Obbp from Smu Cox School Of Business.

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