Dean Viall work email
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I am marketing and sales professional who is experienced in executing marketing programs that increase pipeline and bookings. As a Senior Partner Marketing Manager, I manage a team of Partner Marketing Managers that are aligned to Cisco’s top performing Channel Partners in the US, Canada and Latin America. My expertise is field marketing, combining a diverse marketing background with sales and channel experience. I am passionate about relationship building and aligning sales and marketing teams. I am energetic and resourceful with expertise in sales enablement and market intelligence. I am a creative problem-solver while leading knowledge in the following: Building Demand Generation Programs, Contract Negotiation and Operations. Strong ability to lead executive management and sales to increase bookings and pipeline through demand generation campaigns. Through educating our sales team and partners our marketing programs focus on transforming accounts, creating relationships and identifying opportunities.On a personal note, I live to help children through our L.I.V.E like Hannah Foundation. This foundation has made me a stronger person who is compassionate, loving and willing to lead in difficult times. I value Hugs and bless the Joy in Life!
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Senior Marketing Manager - America'S Partner OrganizationCisco Aug 2016 - Apr 2024San Jose, Ca, UsManage team of Cisco Partner Marketing Managers that deliver marketing thought leadership to our Americas Partner Organization (Nationals, NDIs, Regional DVARs, Distribution) •Manage $20B+ marketing portfolio across Cisco’s Strategic Channel Partners and Distribution•Market Business Outcomes through Partners to Redefine Cisco, Increase Partner Profitability, and Drive Customer Loyalty•Optimize the Value Exchange with our Partners to Drive Greater Brand Preference and Deliver Incremental Market Share•Deliver a World Class Partner Marketing Experience through the Best Channel Marketing Organization in the Industry -
Senior Partner Marketing Manager - National Partner OrganizationCisco Aug 2012 - Aug 2016San Jose, Ca, UsManage the marketing relationships with Cisco National Partners to deliver partner and customer led programs that drive sales opportunities and bookings.•Manage $3B+ portfolio across Cisco’s National Strategic Partners including (World Wide Technology Inc., ePlus and Logicalis) which comprises 3 of top 10 Cisco national partners.•Develop and execute marketing campaigns unique to each partner business model by defining business vision, strategy and execution objectives•Serve as trusted advisor to all partners and relied upon for all marketing planning
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Senior Area Marketing Manager, Enterprise And Commercial SouthCisco Dec 2008 - Aug 2012San Jose, Ca, UsResults driven manager who is accountable for field management and execution of all national and local marketing campaigns for Enterprise and Commercial South Area. Manage team to strategically align programs to our top 1500 tier 1 customers to build relationships, transform accounts and identify opportunities. Additionally, responsible for employee personal development, budget and marketing operations. Recognized as a high performing manager who leads several task force team (Personal Development, One Commercial, Select NextGen) initiatives. •Align sales priorities and marketing strategies to marketing programs for a $2 billion dollar business model.•Recipient of 2011 US/Canada Theater Transformational Award for Commercial “GO! Campaign”.•Honored for five CAP-Cisco Achievement Program Awards by sales and marketing management.
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Area Marketing Manager, Commercial SouthCisco Nov 2005 - Dec 2008San Jose, Ca, UsResponsible for field management and execution of national and local marketing campaigns with field sales organization and channel partners to support the Commercial South Area.•Generated $6.1M in forecasted pipeline within fiscal year 2007 by managing the Cisco Network on Wheels mobile demonstration van with key channel partners through 200 stops and 2300 visitors.•Implemented 92 strategic marketing programs with key channel partners to increase lead generation and incremental revenue by $14.1M, while strengthening the Cisco business relationships with the Channel community. Recognized as #1 among 12 Area Marketing Managers in channel partner programs executed.
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Channels Marketing Program ManagerCisco Aug 2004 - Nov 2005San Jose, Ca, UsIdentify and execute co-marketing demand generation with Cisco SMB Select Partners.•Nurtured new SMB Select partners through implementation and management of 250 targeted demand generation activities in order to help penetrate the Small Business Markets that resulted in 2730 channel partner leads and $57M in forecasted pipeline.•Evaluated Total Addressable Market trends in terms of customers, partners and past geography performance in order to increase partner coverage model and market share in Tier-2/Tier-3 cities.•Managed third party telemarketing vendors responsible for campaign lead generation which resulted in improved processes and execution (Vendors include: e-Coast Solutions, Market Resource Partners)
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Marketing Program ManagerCisco Sep 2002 - Aug 2004San Jose, Ca, UsResponsible for Great Lakes and Northwest Area Inside Sales lead generation activities and sales enablement.•Implement first lead tracking system for ROI analysis of marketing programs.•Execute and drive marketing campaigns to increase customer awareness, generate demand, and identify leads and opportunities that generated $11M in forecasted pipeline. •Managed lead generation campaigns for 38 inside sales and vendor representatives. •Strong collaboration with inside sales, field sales and corporate marketing organizations to design marketing programs, facilitate program execution and lead follow up.
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Inside Sales Account ManagerCisco Aug 2000 - Sep 2002San Jose, Ca, UsResponsible for Field Sales development in the Small to Medium Business Market.•Manage sales lead generation for commercial accounts in the Midwest and Atlantic regions.•Received Cisco Certified Design Associate (CCDA) and Sales Expert (CCSE) Certifications.•Generated $5.4M in pipeline/estimated revenue.•Exceeded quarter-over-quarter quota goal attainment by over 100%. •Sold networking solutions and strategies to achieve monthly/quarterly quota by taking initiative, being innovative, and recommending solutions.
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Senior Account ManagerKellogg Company Feb 1999 - Aug 2000Battle Creek, Michigan, UsResults driven sales leader for Tier 1 corporate account. Successfully developed and implemented sales plans to achieve incremental revenue growth for Kroger National Team. •Managed Kroger Memphis, Mid-Atlantic and Atlanta divisions (Kellogg Annual Sales $55.3M).•Led Kroger National East Team in achieving yearly sales quota on cereal and convenience foods. •Increased cereal dollar sales by 7% and cereal volume sales by 5% versus l998.•Improved sales return on investment by +21%.•Developed and presented annual business plans to retail brokers in all assigned markets.•Evaluate post-performance and calculate monthly volume forecast while managing budget. -
Senior Account ManagerKellogg Company May 1997 - Feb 1999Battle Creek, Michigan, UsSales leader for Kroger Louisville Division. Responsible for sales growth and managing the entire Kellogg portfolio including cereal, convenience foods and frozen products.•Sales Leader for Kroger Louisville division (Kellogg Annual Sales $13.1M).•Increased 1998 sales growth by 9%. •Improved 1998 incremental cereal sales volume by 51% versus 1997 sales.•Team lead on promotional efficiency project.•Administered inventory objectives and managed yearly budget while handling credit/collection activities.
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Account ManagerKellogg Company Jul 1995 - May 1997Battle Creek, Michigan, UsSales leader who successfully planned, developed & executed sales plan for Wholesale Distribution Centers including Fleming, Inc. (Kellogg Annual Sales $6.7M), Supervalu Mid-Atlantic (Kellogg Annual Sales $9.1M) and Associated Wholesalers, Inc. (Kellogg Annual Sales $10.7M). •Analyzed sales figures to develop effective strategies in order to grow business for my customers.•Increased total sales growth by 9%.•Executed plans and strategies to achieve assigned sales quota.•Negotiated promotional performance with customers to achieve desired sales growth.•Received fiscal year 1996 “Golden K” achievement award for outstanding sales performance.
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Sales RepresentativeKellogg Company Mar 1994 - Jul 1995Battle Creek, Michigan, UsResponsible for retail chain territory management.•Managed local sales territory to increase cereal shelf share at Giant Foods, Shoppers Food Warehouse and Safeway.•Responsible for retail store re-sets and category management.•Build relationships with independent local retailers (ie: IGA’s, Convenience Stores).
Dean Viall Skills
Dean Viall Education Details
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North Carolina State University - College Of ManagementBusiness Management -
North Carolina State UniversityGeneral
Frequently Asked Questions about Dean Viall
What is Dean Viall's role at the current company?
Dean Viall's current role is Strategic Partner Marketing Leader | Data Driven | Channel Partnerships | Thought Leader Driving Business Outcomes | Loving, Including, Valuing Everyone - L.I.V.E.
What is Dean Viall's email address?
Dean Viall's email address is de****@****ape.net
What is Dean Viall's direct phone number?
Dean Viall's direct phone number is +191936*****
What schools did Dean Viall attend?
Dean Viall attended North Carolina State University - College Of Management, North Carolina State University.
What skills is Dean Viall known for?
Dean Viall has skills like Demand Generation, Strategy, Marketing, Team Management, Leadership, Go To Market Strategy, Thought Leadership, Project Management, Channel Partners, Contract Negotiation, Management, Lead Generation.
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