LifeMapping is a web-based, interactive mapping service that helps people organize, save, and share the places, stories, and events that made them who they are.

Reinvigorating MMoCA’s planned giving program with new benefits, website, and collateralResearched best practices for planned giving over broad spectrum of non-profitsDeveloped best practices for annual fundParticipating fully in development and fundraising activities at the museum

Directed a $19 million comprehensive communications program using TV, radio, print, Internet, Intranet, promotions, and press relations thus achieving a 12 point improvement in consumer preference scores for Ameritech. Program also included employee communications, telemarketing scripting, home visit scripting, van design, trade fair design and shareholder relations Using a political campaign model, created an accelerated, consumer-focused response to competitors’ market activities, based on both consumer research and internal capabilities Discovered key consumer choice drivers, and used them to strengthen branding and loyalty activities among consumer, business and institutional market segments Introduced process innovations to quickly disseminate market trends and competitive intelligence throughout entire marketing organization thus creating a unified, corporate-wide response to competitors’ activities Integrated internal business units’ revenue plans with Corporate’s branding and competitive response campaign to create cohesion among advertising and marketing messaging throughout the company

Led the agency response for planning, creative strategies, media development on these very different accounts Integrated direct response and brand identity TV strategies and campaigns, resulting in double-digit sales increases for Poland Spring, Ozarka and Zypherhills brands Created and managed a business-to-business ad campaign to create a separate identity for IBM Federal Systems prior to its divestiture from IBM Corporation

Active member of lean marketing team advising American Express in its market planning activities for a new health care finance card Synthesized multiple studies by outside consultants to create a four-prong marketing strategy to provide a unified yet flexible message strategy meaningful to all consumer segments Developed and coordinated print campaign strategy, direct mail campaign, sales force presentations, and public relations contingency question/response scripts

A brief and interesting introduction to British advertising at this top-notch London agency