Professional Summary:Marketing professional with over 16 years of proven experience in challenging leadership roles and have consistently delivered results in branding, marketing, communication and people management.Skills:Branding: Shaping the very essence of a brand's identity.Inside Sales: Mastering the art of generating revenue from within.Media Sales: Crafting compelling sales strategies in the ever-evolving media landscape.Communication: Navigating the intricate dance of words and visuals.ATL (Above The Line): Leading top-tier marketing efforts.BTL (Below The Line): Executing tactical marketing strategies.Digital Marketing: Commanding the digital realm with finesse.Project Management: Orchestrating complex endeavors with military precision.Stakeholder Management: Weaving a web of strategic relationships.People Management: Nurturing and leading teams to glory.Design Thinking: Cultivating creativity and innovation as a way of life.P&L Analysis: Decoding the bottom line with a forensic eye.Google Analytics: Unleashing the power of data to drive decisions.AdTech: Harnessing the technological backbone of advertising.Ad Sales: Shaping revenue streams through advertisement placements.B2B (Business-to-Business): Mastering the dynamics of enterprise interactions.B2C (Business-to-Consumer): Navigating the labyrinth of consumer markets.