Brief summary of the brand:• “Masa and Man” represents two different dimensions in business and brand marketing: business as a community and business as an individual.• I have created this course for individuals interested in delving into detailed marketing strategies, starting a new startup, or developing an existing one.“Masa and Man” (educational course):Position:Speaker• During the course students will learn:• Creating a brand portfolio• Practical… Show more Brief summary of the brand:• “Masa and Man” represents two different dimensions in business and brand marketing: business as a community and business as an individual.• I have created this course for individuals interested in delving into detailed marketing strategies, starting a new startup, or developing an existing one.“Masa and Man” (educational course):Position:Speaker• During the course students will learn:• Creating a brand portfolio• Practical application through real case studies• Understanding user expectations and needs• Defining brand strategy, identity, and emotional appeal• Strategically positioning products• Selecting a communication tone to standardize service• Media communication strategies• Determining financial costs and securing social investments for the brand• Identifying the brand's archetype (behavioral model)• Recognizing marketing errors• Selecting strategic personalities (influencers, models, actors) for brand representation• Creating video content• Principles of effective strategic negotiation and more. Show less

Responsibilities: • Branding / Rebranding. Developing brand marketing strategy and identity, conducting SWOT analysis. • Determining communication channels (digital and social), preparing advertising briefs. • Media relations (radio, television). • Developing a social media plan (Facebook, Instagram, LinkedIn, YouTube, TikTok) and overseeing implementation. • Collaborating with influencers, planning content campaigns, and managing budgets.

Brands:"Beer House", "Craft Grill and Beer", "Burger Brothers", "Craft Food Restaurant".Responsibilities: • Branding / Rebranding. Developing brand marketing strategy and identity, conducting SWOT analysis. • Determining communication channels (digital and social), preparing advertising briefs. • Developing a social media plan (Facebook, Instagram, LinkedIn, YouTube, TikTok) and overseeing implementation. • Collaborating with influencers, planning content campaigns… Show more Brands:"Beer House", "Craft Grill and Beer", "Burger Brothers", "Craft Food Restaurant".Responsibilities: • Branding / Rebranding. Developing brand marketing strategy and identity, conducting SWOT analysis. • Determining communication channels (digital and social), preparing advertising briefs. • Developing a social media plan (Facebook, Instagram, LinkedIn, YouTube, TikTok) and overseeing implementation. • Collaborating with influencers, planning content campaigns, and managing budgets. Show less

Responsibilities: • Creating strategy, identity, and brand book for private labels. • Developing a social media plan (Facebook, Instagram, LinkedIn, YouTube, TikTok) and overseeing implementation. • Collaborating with influencers, planning content campaigns, and managing budgets.

Responsibilities: • Creating text for product emails and radio marketing. • Determining target groups (age, gender, interests). • Conducting SWOT analysis for products to enhance sales effectiveness.