Deb Gabriel Breen Email & Phone Number

Milford, Massachusetts, United States

Remote - Northeast Territory

Led the implementation of national merchandising and store design strategies, partnering with sales and store leadership. A top contributor with the highest execution rate, over 90%, on merchandising resets, higher than national average for Comcast.• Ensured successful and compliant execution of store merchandising plans including proper training and upskilling of store staff on all merchandising components.• Drove planogram usage and adherence for retail resets and compliance.• Partnered with real estate, construction, and local market teams on build-out of new stores and remodel of existing locations; opened 54 stores and ten remodels.• Successfully communicated over 50 in-store merchandising resets per year, including new product launches, promotional changes, and branding updates. • Led the creation of multiple retail launch plans of new products that were rolled out across all retail locations.• Apple Master for the last decade, certified Apple products and services.

Boston, Massachusetts, United States

Managed sales operations, merchandising, and traffic-driving events with the goal of delivering extraordinary customer experience. Ran 71 events in a single year including the Boston Marathon weekend each year. Oversaw store training programs, program execution plans, sales planning, performance reporting, support scheduling, staffing, and social media.• Increased traffic and revenue year-over-year• Performed audits to ensure store compliance, resolving issues and revising policies and procedures.• Real estate project manager and retail merchandising subject matter expert for New England market.• Spearheaded programs with local universities and business teams to enhance in-store customer experience.• Collaborated with director of sales, area retail sales manager, store manager, director of retail execution, sales execution manager, and centralized hiring manager to maintain optimum experience for customers and employees.

Communicated merchandising resets, ensuring proper execution of AT&T’s national merchandising strategy across all retail channels; achieved 98% and higher compliance per reset. Trained field sales teams on leveraging merchandising strategies during the sales process and its impact on customer experience. Provided strategic and logistical guidance from space conception through construction build to grand opening of 15 new AT&T retail stores.• Project-managed 68 store remodel and store design enhancements to improve customer experience.• Created a solution to support merchandising audits enabling the analysis of trends to influence change.• Managed fulfillment website and interactive store planograms for 240 New England retail locations.• Developed collateral to support local marketing initiatives, including holiday catalogs, posters, and banners.• Customized stores formats to allow for product line expansion to increase revenue.

• Planned and executed integrated media plans around promotions to drive traffic to retail locations.• Negotiated, and managed key local sponsorships i.e. TD Garden/Bruins, UConn, Live Nation concert properties.• Executed online marketing campaign to increase sales and brand presence.• Developed and implemented community outreach program – own the neighborhood.• Planned and Executed 2009 charity program with Ronald McDonald House Charities; raised $135,000. • Developed extensive OOH media plans for local market takeovers around key promotional periods/launches.• Executed direct mail campaigns for consumer acquisitions.

• Assisted planning and execution of integrated media plans around promotions to drive traffic to retail locations.• Managed local sponsorship activations.• Managed DJ endorsement program; built relationships with air talent and provided scripts for live reads.• Managed Agent Co-op program; assist agent managers/business owners with brand compliance and media and advertising initiatives.• Developed toolkit for store grand openings and coordinate resources for grand opening events.• Developed collateral to support in-store promotions and events.• Developed materials and execute events in support of Hispanic and youth marketing.

• Developed online marketing campaigns to increase LoJack sales and brand recognition, analyzed results.• Managed online advertising agency with a budget of $450,000.• Created and implemented LoJack’s online e-marketing programs and company newsletters. • Managed national trade promotions for LoJack dealers that account for over 20% of unit volume during promotional periods. • Managed $14 million marketing budget; generating and analyzing monthly budget spending reports, and managed the process of ongoing budget reforecast. • Oversaw corporate web site as well as developed strategy and execution of website initiatives including search engine optimization and consumer lead generation as well as site redesign.• Determined selling tool needs for the sales force and managed online collateral inventory system.• Managed regional sports marketing programs.

Bachelor'S Degree, Concentration: Marketing Minor: Psychology

Education record