Responsible for all inbound/outbound marketing (Website content, graphics, SEO, Emails, lead generation, blog, press releases, event management, and marketing budget and all design/print materials). Establish marketing goals aligned with the sales team to achieve the best ROI possible. Installed Google Analytics and to website and track other social media platforms to evaluate efficient methods. Integrate Google and Facebook Analytics in conjunction with A/B testing for best result. Create compelling and engaging marketing campaigns.

Created/designed/managed marketing plans coordinated with SEO digital media; efforts produced top search rankings and over 30% in net profit. Clients included ad agencies, non-profit orgs., construction, horse boarding facilities, a real estate firm, author and an architect.

Initiated concept to final printed product for B-to-B and direct consumer clients. Worked closely with clients and sales to create vision, conceive designs and consistently meet tight deadlines. Create highly persuasive sales and marketing presentations. Design and produce programs, newsletters and multi-page layouts. Work directly with the printing dept. to create the most cost-efective piece and coordinating it with their presses.

Responsible for all phases of the home décor products produced overseas. Duties included initiating and gathering concepts, rendering them visually via Photoshop and Acrobat for presentations for approval, gathering response and analyzing data utilizing Acrobat and Excel. Communicated and submitted requests for bids to various vendors and for product evaluations. Approve or reject factory prototype after visually inspecting it. Receive inventory and document product and record in database. Maintain purchasing files, reports and price lists, prepare documents/labels and assist with packaging orders. Photography of home décor products for marketing and database.

Employed as a Graphic Artist, I created billboards, brochures, websites, presentation folders, powerpoint presentations and other visual material for clients.