Deb Campbell Email and Phone Number

I am a healthcare strategist and leader with over 20 years of experience in creating, developing, and launching new business lines, teams, and solutions that produce significant value for payors and healthcare clients. I drive growth, innovation, strategies, contracting, sourcing, procurement, and negotiations, contributing to the evolution of healthcare organizations.I successfully founded, created, developed, and launched 12 new sustainable business lines and teams collectively producing ~$2.1 billion in category spend and $760 million in savings/cost reductions with $45.0 million in revenue engaging all levels from senior executives through front-line teams. I achieved these milestones as a dynamic, highly effective, solutions-oriented advocate and an innovative leader with deep healthcare expertise and connections. These skills support the evolution of payors and healthcare clients catalyzing the development of cross-functional teams, aligning, and optimizing their needs.I lead ancillary category spend, market access, business development, growth, and innovation practice areas, negotiations, contracting, and sourcing, as well as cross-functional teams that support executives in aligning and optimizing their needs. I have extensive expertise in healthcare categories of laboratories, diabetes, surgery, cardiovascular, imaging, DME, digital health, caregiving, wellness, longevity/aging, and specialty pharmacy. I advance solutions that foster healthy outcomes, improve day-to-day health, and successful longevity for clients/members. I champion continuous innovation and value-based solutions that generate market access along with category expansion by leading new business development from inception through the life cycle. This basis supported by volunteering for various chronic disease states and wellness solutions gives me greater insight to improve healthcare overall. Lastly, I have been fortunate to be employed by many world-class organizations including Blue Cross Blue Shield Association, Pfizer, HealthTrust Group Purchasing Organization, Northwestern Memorial Hospital, the Shirley Riley Ability Lab (RIC), and Barnes-Jewish-Christian Healthcare, where I grew programs using my key strengths.