Deb Cerio Email & Phone Number

Louisville, Colorado, Us

London, London, Gb

★ Develop and implement audience-centric planning and execution of marketing strategy across multiple channels (paid search, SEO, paid social, marketplace, influencer, creative, and content syndication) while assisting in synergizing a $500M pipeline.

Atlanta, Ga, Us

★ Networked into target partnerships to develop ‘top of the funnel’ demand and lead generation while collaborating with executive leaders on the execution of strategic lead generation campaigns and successfully launching multiple digital-based, integrated campaigns.Implement, upgrade and support core and ancillary systems. Ensure the highest level of customer success.Drive adoption of our solutions products in customer organizations through technical assistance, training, and demonstrations. Consult with customers to understand their needs and proactively solve pain points. Manage collaboration and follow-up across all departments.Collaborate cross-functionally with Product, Engineering, Technical Support, and Sales to optimize usage and present solutions.Territory Management and keeping internal CRM tools (Salesforce) current, including the opportunity pipeline for the territory. Communicate with clients/prospects to set meetings, follow up on opportunities, stay in touch and draft initial proposals/quotes. Manage data to increase governance, management and reporting.Use data to drive decision-making, forecasting and cadence management.

Minneapolis, Mn, Us

★ Attained an 11%+ unique open rate on outbound digital strategies for enterprise and mid-market while eliminating a ‘Single Point of Failure’ by streamlining multiple platforms/processes into tangible CRM and document repositories.

Palo Alto, Ca, Us

★ Served as a select member of the sales management team and crafted a vertical-focused, outbound, sales-led ABM strategy that focused on partnering with the growth marketing team in Tel Aviv to deliver robust top-of-the-funnel marketing. ★ Executed sales-led ABM for the Global BDR TAM with a key focus on ICP lead generation and account acquisition across targeted SaaS verticals, in addition to recruiting, training, and mentoring a high-performing global team of BDRs.★ Optimized outbound for mid-market /enterprise-level agencies and SaaS businesses while re-directing inbound and outbound strategy to integrate a macro and micro sales-led ABM campaign into the overall TAM.

Broomfield, Co, Us

Webroot, Broomfield, COWorld-Wide Demand Generation & Senior Business Development Manager (2015 to 2020) ★ Played a key leadership role as a member of the growth leadership team, created and implemented strategic growth plans to meet and surpass profit goals, and developed global LDR teams in APAC, EMEA, and AMER to drive various business initiatives. ★ Executed a methodology to drive sales enablement across internal teams and channel partners while creating and disseminating product-based content and collateral across all market segments and global markets to secure strategic channel partners. ★ Created messaging and positioning content for consumer value propositions to boost product positioning and differentiation, in addition to overseeing OEM and managed service provider market strategy, accelerating growth by 48% over 2 years.★ Developed a training manual for OEM and B2B BDR/inside sales teams and created onboarding manuals for channel partners to increase the revenue pipeline and improve deal closure by 50%+.

Valencia, Ca, Us

★ Executed go-to-market strategy for a major Cisco reseller in net new territory, securing robust market and sales opportunities with multiple key vendors such as EMC, NetApp, and Convergys while successfully generating business of $788K+ in less than a year.★ Grew brand awareness of NEXUS IS as a VAR and MSSP in Rockies territory by acquiring 12+ net new partners while serving as a team collaborator/leader in the hiring, mentoring, and enabling of strategic partner organizations.

Broomfield, Co, Us

★ Implemented demand generation, lead qualification, and robust sales campaigns while building and launching a channel sales model as Coach/Player for an emerging high-tech company, resulting in a 20%+ sales growth in the first quarter and subsequent quarters.

Longmont, Co, Us

Integral in defining Home Mortgage/Lending strategy for Wells Fargo across company departments.Assist team in decision-making strategies for Fortune 500 and 1000 companies. Utilize Green Belt Certification techniques and skills to assist client in making quality decisions. Utilize communication skills and expert data gathering skills to capture necessary information to assist clients in evaluating their current company's direction leading them to profitable outcome.

Developed relationships and OEM marketing strategies specifically with Hewlett Packard and Hitachi Data Systems resulting in incremental sales. Responsible for all customer acquisition and retention strategies. Designed and managed all marketing and sales collateral.Developed comprehensive and highly creative lead generation program in conjunction with database and loyalty marketing program to bring Tantia to channel distribution within the enterprise marketplace. Directly influenced sale of new 64-bit software for Hitachi and Avnet. Solely responsible for all marketing regarding branding and messaging through March 02.Created all marketing, wrote and implemented customer retention materials and new programs from existing to new customer database.Drove the HFT "Need for Speed" Program Campaign/Hitachi SE's. Incremental Channel sales resulted.Developed and streamlined internal business process's as they related to channel sales and marketing. Acquired ownership and account responsibilities that were considered high profile, critical and key to the business. Bundled Software solutions with HP & Hitachi Hardware.

Phoenix, Az, Us

Developed and implemented marketing incentive programs that drove vendor sales. Participants increased sales and stated the programs were some of the most creative and innovative they had seen. Directly impacted Silicon Graphics (SGI) and OEM marketing campaigns resulting in increased sales.Integral in establishing solution sales with knowledge of SAN management solutions, SUN, Brocade, HP Openview, Fore Systems, Oracle and Checkpoint.Successfully Launched Marconi and Tarantella at New Frontiers Sales Conference resulting in increased and incremental sales premature to and exceeding sales expectations.Developed complete vendor business plan to create new profit center; managed cross-functional team in designing and developing sales and marketing plans and processes to support implementation. Grew vendor product revenue by 20% year-over year.Established strong relationships with business leaders, sales, finance, tech support and value added reseller's. Overcame several roadblocks resulting in sale of $1MM+.

Phoenix, Az, Us

Managed all Oracle Return-Material -Authorizations (RMAs) for a $100MM vendor partner. Trained and developed others on vendor products, promotions and programs. Training resulted in a 15% increase in revenue for the quarter. Checkpoint and Oracle were the focus.Provided operational support for the company's Advanced Computer Center (ACC) and the Consulting Partner Network. Utilizing my customer relationship skills prevented the loss of several major sales.

Performed all tasks necessary to operate business from sales and operations.Created loyal customer base through successful marketing and sales campaigns.Developed a substantial standing order and wholesale business from bricks and mortar Increased revenues of previous owner by over 60% in the first year and grew subsequent revenues over 25%.

Ba, Political Science / History

Business

Education record

English