Provided oversight of and dispatched up to 108 personnel public affairs, communications and camera crews that supported crisis response to emergencies worldwide. Collaborated with executive leaders on strategic planning, creation of internal/external broadcast campaigns and development of communication plans.* Created strategic communication across all channels including traditional print and local, regional and international broadcast media as well as social media in order to manage the USAF brand message.* Planned and directed 70+ response teams to incidents such as the tsunami in Japan, Pakistan flooding and Hurricanes Irene and Sandy to cover disaster response and humanitarian relief efforts. * Constantly monitored and evaluated fluid, dynamic situations and found the most effective method to provide public outreach while building and maintaining public trust.* Provided thorough skills training; taught 8 personnel advanced broadcasting techniques which led to them receiving four 1st place awards and Videographer of the Year award out of hundreds of candidates.

* Built relationships with local, national and international media. Promoted special programs and events and found creative, resourceful methods to convey USAF’s message to national/international audiences.* Oversaw response to media inquiries, reviewed press releases to the media and ensured all messages aligned with and supported higher headquarters’ communication objectives. * Conducted media interviews and provided media coaching and training at all levels of the organization – up to senior executive leaders. * Established Air Force’s premier 24-hour news desk. Led team to produce 400 television and radio stories from 2006 to 2007 that comprised 28% of the content on the Pentagon Channel’s news. * Coordinated coverage of new events. Gathered and verified facts, validated content, wrote news anchor materials and obtained graphics. Recognized as the face of the Air Force as the anchor and producer of the daily televised newscast that was voted Best Newscast in the Air Force in 2007.* Prioritized and strategically defined new stories to be featured. Gathered and approved all content and oversaw the convergence of media perspectives from print, photos and videos. * Conducted daily research of external news media stories that affected the United States Air Force and coordinated service’s response or additional coverage. * Directed Air Force news website; published 450+ broadcast and print news products to the USAF home page that was viewed by 2.5M readers weekly. Won 2006 DoD flagship website of the year award. * Produced 12 hours of daily radio and TV content daily supporting 31K personnel deployed overseas. * Created communications plan, crafted strategic message and defined content that was most relevant to the target audience and would enhance morale. Co-wrote the division’s social media policy. * Directed $1.8M upgrade project for all radio stations that impacted hundreds of thousands of listeners.

Led 4-person news and communication team that directed the flow of information to an audience of 15K+. Defined total communication plan (television, radio, print and web) and crafted public relations message to ensure executive leadership’s strategic communication objectives were met.* Analyzed and assessed the effectiveness of public, media and community relations programs, products and efforts. Implemented proactive changes to optimize public relations impact.* Interviewed executive leader weekly, helped leadership craft their internal message and produced informational session that was aired to all personnel and conveyed the weekly communication goal.* Produced public outreach programs, informational messages and awareness and publicity campaigns. Directed a 900% increase in news story production that enhanced the USAF’s visibility and public image. Won DoD-level award for 2005 publicity campaign.* Handled crisis situations; strategized communication plan, crafted the message and found the most appropriate method of delivery during these situations. Protected team morale and shaped public opinion by effectively presenting the details of each individual situation.* Managed all training, certifications and qualifications for 13 public affairs and media broadcasting personnel as the Training Manager from 2005 to 2006. Personally led more than 100 training sessions.

• Anchor, reporter and producer for “Pacific Report” regional radio and TV nightly newscast highlighting the Pacific Command to 340,000 military members in the families. Anchored “AFKN News Tonight”, a 20-minute nightly newscast broadcast to service members and their families stationed on the Korean peninsula.