Deb Freeman Email & Phone Number

Birmingham, Gb

Marketing lead, responsible for delivering the company's marketing strategy.

Marketing lead focused on the planning, development and implementation of the Group's global marketing strategy across all brands; Mi Hub, Dimensions, Alexandra, Yaffy and Affinity.

Strategic role focused on managing the customer’s journey from lead generation through to customer acquisition and retention, achieved by working across a number of sales and marketing disciplines to bring customers’ challenges to life to offer creative solutions, whilst also leading on the planning, development and implementation of the Dimensions' marketing strategy.

Marketing lead with additional responsibility of managing the business development team

Senior marketing position created to lead the planning, development and implementation of the Dimensions' marketing strategy.

Brand communications lead with a focus on strategic planning and execution to drive sales through PR and brand marketing mechanisms: creative photography, TV & radio advertising, in-store creative, consumer brochures and trend insights. I also developed the promotional, corporate and local marketing plans to support new store launches, refits, under-performing stores as well as evolving the community CSR agenda and leveraging relationships with the brand ambassador, sponsor and community partners.

Member of the marketing team reporting to the Head of Marketing; empowered to work independently to develop the PR strategy on a national and local level with the key objective to increase brand awareness across both trade and consumer audiences.

Founded Go Beyond Communication to provide brand, marketing & PR solutions together with event management services to SMEs within UK & Europe.

Member of the senior management team and UK marketing department reporting to the UK Marketing Director; empowered to work independently to develop, manage and deliver the PR and Communications strategy across all media channels; influencing end user behaviour through integrated, issues led activity, whilst also supporting the CEO in delivering global corporate communication projects.

Senior management position created to drive issues-led media coverage in local, national and trade media with additional responsibility of supporting the International Marketing Group in delivering the Group website and marketing literature across 16 countries.

Senior marketing position created following the acquisition of the Gossard and Berlei consumer brands in February 2007; marketing lead responsible for full marketing mix plus rebrand implementation across UK & Europe.

Managed the full marketing mix for luxury consumer brands Amtico & Spacia together with management of the residential marketing department, press office & design studio based in London.

Responsible for building internal and external senior stakeholder relationships and managing multiple marketing projects across UK and USA businesses.

Managed the full marketing mix for 3 luxury consumer brands within the UK & France; Falcon Appliances, La Cornue & Falcon France.

Managed all marketing communications for the Rangemaster and Leisure Sinks brands within UK.

Managed "Spode Blue" category for UK & export countries including product life cycles, NPD, brand development within the UK retail market, consumer PR, merchandising, POS, literature, exhibitions, national promotional activity.

Continued Professional Development, Leader - L. Isp

Continued Professional Development, Fellow Fism

Strategic Sales Management

Social Media Marketing

Continued Professional Development, Accredited Pr Practitioner

Marketing Directors Programme

Marketing