Deb Hoffman Email & Phone Number

* Life/Health and Annuity Insurance Licensed (WI & MN)* Series 6 & 63* Series 26 Principal* Elected appointee to the Chairman's and CEO's Market Conduct Task Force* Core team member of Independent Broker/Dealer (IBD) Growth Strategy Team* Implementation Team Leader of the IBD Strategy Team* Successfully defined, originated and expanded Inside Sales and National (Key) Accounts Divisions of respected and competitive Mutual Funds, Variable Annuities, & Variable Universal Life product manufacturer * Successfully defined, originated and expanded Retirement Plans and Marketing Distribution Departments of respected and competitive Mutual Funds, VA & VUL product manufacturer

Oakdale, Mn

Compensation: Research & Review, Compensation analysis. Answer inquiries, and reconcile discrepancies in records and accounts. Process compensation transactions, assess compensation issues and when necessary make corrections.

Oakdale, Mn

- Worked with the leaders of various sales, HR, legal and finance teams and other key management owners of all Sales Incentive Compensation Plans to coordinate and execute all facets of the Plans for qualifying employees. This included the development of plan documents, methodologies for calculating plan components, as well as the facilitation of monthly or quarterly payments to plan participants. - Developed and defined plan components in collaboration with sales and business team leadership- Identified data elements used to calculate plan components- Executed Plan agreements with all participants and maintained all approved agreements- Analyzed and processed monthly/quarterly compensation payments in coordination with other business units including HR, Pricing, Finance and the specific sales, recruiting and other business divisions. - Provided frequent reporting to Senior Management regarding plan performance- Supervised Financial Business Validation Analyst and oversaw day-to-day validation process- Managed vendor contracting for 40+ independent Third Party Recruiters- Identified opportunities for plan enhancements/modifications.

Oakdale, Minnesota

- Acted as a liaison between Sales Management & Advisors, Finance and broker/dealer back office- Represented Business & Field Development within multiple company teams and projects- Assisted the Distribution Executives with and facilitated annual business planning process (goal setting, budgeting and expense management)- Performed day to day in-house administrative responsibilities of Sales leadership so they could focus on increasing sales and recruiting.- Right-hand, trusted partner of CFO and Sales management by working on messaging, what’s top of agenda, and making sure that their time commitments were not overtaken with administrative events -- it was my job to make sure they stayed ahead of the curve- Administered and managed all compensation and expense reimbursement issues for the Regional Vice Presidents (RVP) and all other Field Management- Managed the transition loan process for new Reps & business building loans for existing Reps (including loan calculation, drafting of promissory notes, loan origination and on-going administration and reporting)- Analyzed territory issues and recommended territory realignment, boundaries, expansion or collapse- Problem solved Registered Representative (Rep) payout issues and exceptions- Developed and distributed RVP communications including sales reports- Analyzed low producing agents and recommended termination or exceptions- Determined financial and internal resource implications of requests from field management- Dealt with high-profile, sensitive executive, legal and regulatory matters by being responsive, discreet, and thorough in addressing inquiries which resulted in the best outcomes for the firm.

Woodbury, Minnesota

- Manage the Continuing Education (CE) Department > responsible for the filing, administration, compliance and support functions associated with 70+ Insurance/CFP/CPA/PACE CE courses and the issuance of 4,000+ CE certificates annually - Manage the Literature Fulfillment Department > responsible for the timely and accurate distribution of some 1,100 pieces of sales literature and forms - Manage the Training and Education Department > responsible for the product training and sales & marketing training for broker/dealer sales desk, field management, and retail selling representatives as well as training development for National Sales Conference and Regional Field Meetings

Greater Minneapolis-St. Paul Area

Fortis Financial Group:Continuing Education, Employee Training & Marketing, Marketing Distribution Customer Service and Training & Education, Director, 1997 – 2001National (Key) Accounts Relationship Manager, 1991 - 1997Sales/Marketing (Inside Wholesaling) Desk Manager, 1988 - 1991Retirement Plans and Marketing/Creative Customer Services Supervisor, 1986 - 1988Retirement Plans Customer Service Specialist, 1985 - 1986Annuity Registrar, 1980 - 1985Annuity Customer Service Administrator, 1978 - 1980Northland Mortgage Company: Mortgage Assumptions Clerk, 1976 - 1978North High School: Administrative Assistant, 1975 - 1976