Deb Kumar Chatterjee Email & Phone Number

Mumbai, Maharastra, In

Role: Marketing & Brand CommunicationLead brand and marketing for one of India's most iconic brand Voltas AC. Formulated Voltas AC marketing strategy and communication for over 6+ years. Instrumental in creating one of India's best advertising proposition 'All weather AC', brilliantly narrated by an iconic character Murti.

Mumbai, Maharashtra, In

My primary role is to head the Client Servicing team and to be the first line of interface to the clients. Designing and implementing process monitoring system to measure progress on the communication activities. To initiate in-depth research for qualitative and quantitative information for relevant clients. To supervise & act as initiator for communication inquiries and validate the grass root level information originated from field. Setting goals for all creative campaigns and communication initiatives & monitoring the quality of creative work done. Managing agency and client expectations about the timelines & allocating resources for execution of all activities. Vigilant supervision over suppliers (Printers, Event agencies, Production teams)

Noida, Up, In

In my role as Marketing Head, I am responsible for overseeing the entire brand, marketing, and the advertising & communication process of all the products of the organisation. Brand management and Marketing are my key responsibilities. Key Initiatives 1. Determining marketing objectives and preparing annual budgets2. Handled Annual Marketing Budget of Rs. 100Cr3. Planning marketing activities in conjunction with company’s growth plan and working out strategies to execute the plan (Launched 7 products under the brand of KENT and 6 under the brand of Electrolux water purifiers)4. Launched Electrolux Purifiers as a Brand in India on July 20135. Revamped and streamlined the Packaging design of all range of products and developed the packaging guidelines for KENT & Electrolux6. Developed the KENT Installation Manual and AV for the workforce training7. Developed the Brand Guidelines and Logo Guidelines for both the brands8. Got the Brand associated with major Indian Event (IPL – Rajasthan Royal Team Sponsors) and other major cricket tournaments round the year9. Made 16 TVCs and 5 AVs for both the brands10. Developing marketing reports to be presented at the meeting of top management11. Lead the marketing programs for branding and lead generation12. Getting marketing collaterals, advertisements developed to help the co. meet its target13. Dealing with print, online and television media14. Overall responsibility of running various marketing campaigns 15. Overall responsibility of designing, running and promoting the company’s website 16. Ensuring successful participation in national and international trade shows, exhibitions & organizing other events like conferences, seminars etc17. Developing systems and procedures to ensure that the leads generated are optimally utilized18. Managing the team of marketing executives and managers19. Developing training programs for the people in marketing team.

New York, Ny, Us

In my role as Sr. Account Director I am responsible for overseeing the entire advertising process. From assisting the client in putting together the marketing strategy, through to writing the brief and overseeing the production of the finished advertisements.

Tokyo, Jp

In my role as an Account Director for Honda India Pvt. Ltd, my responsibility is to plan organize and integrate advertising and communication services, in an effective yet economical format, thereby creating a viable and sustainable revenue model for the organization.

In

1. Handled and controlled all India Communication and advertising operation for the clients. Successfully conceptualized and executed landmark projects like re-positioning HCL Notebooks as HCL Leaptops, Launch of HCL Mi-Leap along with extensive new models2. Introducing the concept of Mr. HCL and Mr. Banker in the HCL Corporate Campaign3. Extensive launches of Tata Indicom mobile across entire northern belt of India4. Worked on several national releases for Powergrid.

Mumbai, Maharashtra, In

1. Handled social accounts like UNICEF (Polio), NACO (HIV/AIDS), DSACS, NHRM, MoH&FW, WHO etc for various IEC projects2. Handled the integrated marketing communication for key accounts like BBC world service (BBC Hindi Sewa), Indian tourism (Incredible India), Punjab National Bank etc.3. Developing and communicating briefs for specific creative initiatives like Yehi hai sahi, Condom Hamesha, Kyunki Hum Mein Hai Shakti and providing lead support for internal processes are adhered to (briefing documents, editing reports & documentation)4. To provide technical inputs for brand communication and product positioning.5. Designing and implementing process monitoring system to measure progress on the communication activities 6. To initiate in-depth research for qualitative and quantitative information for relevant clients 7. To supervise & act as initiator for communication inquiries and validate the grass root level information originated from field.

Executive Education, Organizational Leadership

Pgdadcom, Advertising, Communication & Management

Bcom - Bachelor Of Commerce, Accounting And Finance

Icse, Pcmb