A result oriented professional with an Executive Education Program from IIM Ahmedabad 2017-18, MBA 2002-2004 with 19 years of experience in Marketing, Brand Management, Strategic Planning, Advertising & Communication, Key Account Management, Product Development Insights, Media Planning, Event Management and Public Relations working at Voltas Limited as Head - Brand Communications.Spearheading operation pertaining to Brand Management, Marketing Communication, Sales Support Marketing and Product Development Insights Vertical and business plans for the achievement of these goals.Proficient in developing healthy relationship with the clients for generating business and leading workforce towards accomplishing business and corporate goals.An effective communicator with excellent relationship building & interpersonal skills. Possess a flexible & detail oriented attitude.Specialties: Brand ManagementOwnership of the corporate goal of being the most preferred brand through short-term and long-term activities.Strategic PlanningDeveloping brand world through proper category, competition and consumer understanding.Insights for Communication & Product DevelopmentRegular qualitative research through focus groups and depth interviews to identify specific consumer insights and preferences.
Listed skills include Brand Management, Marketing Strategy, Digital Marketing, Marketing Communications, and 16 others.