Deb Medsker

Deb Medsker Email and Phone Number

Adjunct Instructor @ University of Wisconsin-Madison
Madison, WI, US
Deb Medsker's Location
Madison, Wisconsin, United States, United States
Deb Medsker's Contact Details
About Deb Medsker

Whether analyzing data to uncover practices hindering a client team's performance, or designing a fictional world of privilege ensconced in Chicago subway tunnels during the zombie apocalypse, Deb Medsker can tell a story.A media industry veteran and award-winning writer with 25+ years of experience developing, negotiating and activating media plans for major multinational clients, Deb brings a unique perspective to her work. Decades of buy-side experience partnering not only with clients but also with major broadcast, cable, and streaming networks give her a deep understanding of the video content ecosystem--as well as a collaborative spirit that serves her well in many roles.Deb's current role in global operations involves listening to key stakeholders share what's not working well for their teams and why, interpreting the results, then weaving those stories into a narrative that illuminates key problems and recommends how to solve them.

Deb Medsker's Current Company Details
University of Wisconsin-Madison

University Of Wisconsin-Madison

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Adjunct Instructor
Madison, WI, US
Deb Medsker Work Experience Details
  • University Of Wisconsin-Madison
    Adjunct Instructor
    University Of Wisconsin-Madison
    Madison, Wi, Us
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  • University Of Wisconsin-Madison
    Adjunct Instructor
    University Of Wisconsin-Madison Jan 2024 - Present
    Madison, Wisconsin
    Taught Journalism 447, Strategic Media Planning, to third- and fourth-year undergraduate students. Independently revamped course curriculum to reflect current industry standards. Explored emerging industry trends and implications. Mentored graduating seniors during their job search process.
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  • Publicis Media
    Senior Vice President, Global Operations
    Publicis Media Mar 2016 - Present
    Chicago, Illinois, United States
    Collaborated with agency Centers of Excellence to define key operational benchmarks for global media client assignments. Developed and led Media Process Consulting team responsible for standardizing best practices across full client roster. • Led configuration & deployment of first-ever end-to-end media process management platform for Samsung US • Delivered game-changing reinvention of media briefing process for Brown-Forman global team
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  • Freelance
    Screenwriter
    Freelance Jul 2018 - Present
    Winner, Fall 2020 Los Angeles International Screenplay Awards for the satirical short "Norah's Ark." Finalist, 2021 Santa Barbara International Screenplay Awards. Semifinalist, 2021 Big Apple Film Festival Screenplay Competition. Top ten finalist in 2020 NYC Midnight Screenwriting Challenge and 2020 NYC Midnight Flash Fiction Challenge. Multiple short film scripts completed & available for production; additional award-winning short stories ready for screen adaptation. Open to new projects.
  • Spark Foundry
    Senior Vice President, Director Of Strategy & Knowledge Management
    Spark Foundry Sep 2004 - Mar 2016
    Chicago, Illinois, United States
    Pitched and won multiple new clients while successfully retaining challenging strategy business for Spark. Transformed emerging Knowledge Management function into a global network spanning 15,000+ employees across 83 countries, unifying a sprawling global organization (Starcom MediaVest Group, parent company of Spark Communications at the time). • Won and led Strategic Planning & Buying assignments for Nickelodeon and EXPRESS ($3 million+ in new revenue)• Spearheaded launch of two rigorous enterprise collaboration platforms--delivering real-time brainstorming, problem-solving, and cross-market lead generation• Led agency recruiting efforts at Ohio University’s E.W. Scripps School of Journalism
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  • University Of California, Berkeley
    Advertising Instructor
    University Of California, Berkeley Apr 2006 - Feb 2011
    Educated students in a virtual classroom environment on the basic principles of advertising--including branding, copy writing, account management, budget setting, media strategy and research--via the UC-Berkeley Online Extension's "Essentials of Advertising" course.
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  • Starcom Worldwide
    Vice President, Director Of Strategy & National Tv Investment
    Starcom Worldwide Sep 1998 - Sep 2004
    Led Strategic Planning Agency of Record assignment for the $100+ million Sara Lee brand portfolio. Secured $4+ million in new revenue with successful Disney Studios media planning & buying pitch. Negotiated multi-million-dollar national TV investments for Discover Card, Morgan Stanley, Canon and Toys 'R' Us. Led print, broadcast & out-of-home strategic planning and investment AOR for United Distillers & Vintners (now Diageo).
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  • Leo Burnett
    Director, Media Strategy & Investment
    Leo Burnett Jun 1992 - Sep 1998
    Chicago, Illinois, United States
    Responsible for managing $400+ million media budget and aggregated television inventory needs for Kellogg's cereal & snack brands. Evaluated & negotiated national and local TV buys for Kellogg brand portfolio. Secured $3+ million in new revenue via successful pitches for Coca-Cola, Gap, and United Distillers & Vintners media assignments. Promoted three times in the span of six years.
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Deb Medsker Skills

Advertising Media Strategy Online Advertising Integrated Marketing Digital Strategy Media Planning Digital Media Television Social Networking Digital Marketing Media Buying New Business Development Community Management Social Media Marketing Communications Advertising Sales Knowledge Management Feature Writing Presentation Development Content Management Interactive Marketing Sem Email Marketing Marketing Strategic Planning Enterprise Collaboration Management Leadership Team Building Public Speaking Social Media Marketing Entertainment Industry Media And Entertainment Music Industry Marketing Strategy Custom Content Creation Event Planning Sales Account Management Media Relations Strategy Copywriting Copy Editing Microsoft Office Powerpoint Microsoft Excel Microsoft Word Budgeting

Deb Medsker Education Details

Frequently Asked Questions about Deb Medsker

What company does Deb Medsker work for?

Deb Medsker works for University Of Wisconsin-Madison

What is Deb Medsker's role at the current company?

Deb Medsker's current role is Adjunct Instructor.

What is Deb Medsker's email address?

Deb Medsker's email address is de****@****oup.com

What is Deb Medsker's direct phone number?

Deb Medsker's direct phone number is +161473*****

What schools did Deb Medsker attend?

Deb Medsker attended University Of Wisconsin-Madison.

What are some of Deb Medsker's interests?

Deb Medsker has interest in Movie Industry, Soccer, Spanish And French, Entertainment Industry, Children, Environment, Celebrity Gossip, Photography, Music, Tv Criticism.

What skills is Deb Medsker known for?

Deb Medsker has skills like Advertising, Media Strategy, Online Advertising, Integrated Marketing, Digital Strategy, Media Planning, Digital Media, Television, Social Networking, Digital Marketing, Media Buying, New Business Development.

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