Marketing Supervisor
Coatesville, Pa
Responsible for: - managing print and digital advertising (editorial calendars, budgeting, ad selection, creative direction, managing ad partner relationships)- vendor/co-op relationships (managing/maintaining vendor relationships, product launches, co-marketing campaigns, co-op spend and budgeting)- social media marketing (per brand: social media marketing strategy, managing Facebook, Twitter, Instagram, Pinterest, YouTube, Google+, & LinkedIn content and content calendars, customer happiness via comments/reviews/messages, influencer marketing programs, baseline metrics and sales tracking/reporting via in-app solutions, Hootsuite, and Google Analytics, and online brand reputation management) - email marketing planning (email marketing monthly schedule planning, product research, task management, creative direction/feedback, multi-platform testing, scheduling) - SEO (SEO research, recommending/implementing on-page and technical SEO updates, monitoring algorithm changes, UE/UX, mobile SEO, product and non-product content update prioritization and implementation)- content marketing (per brand: content marketing strategies, product and non-product content updates, product blogs, writing/editing career opportunities, identifying opportunities for press releases, tracking/reporting via in-app solutions and Google Analytics)