Looking for a marketing consultant? Need someone to manage your content, social media, website, and email marketing? Visit DebraSchultz.com to get an overview of my services or message me to chat about how we can grow together.

Member of the Advisory Board for DaBrian Marketing Group in Reading, PA

At DMG, Deb’s primary focus was managing all communication for each client project from the earliest stages. As the primary point of contact for all clients, Deb worked closely with each client to learn their specific business and communication needs. Simultaneously, Deb worked closely with all members of the DMG team to develop sound, innovative strategies to keep projects organized, on task, and on budget. She has earned her B.S. in Mass Communication with an emphasis in Public Relations from Mansfield University of Pennsylvania.With her thorough understanding of the planning, creative, and production processes, Deb was able to effectively anticipate problems and recognize opportunities to solve them. Her take-charge attitude helped her to continuously and proactively work on bettering internal processes to increase productivity and to help the entire team produce meaningful work for every client.

As the Manager of Marketing and PR at Whitaker Center, I was responsible for reinvigorating our marketing and PR opportunities across all areas of our beautiful building: Harsco Science Center, Select Medical Digital Cinema, and Sunoco Performance Theater, plus all of our stellar STEM programming.

As the Communications Manager at Whitaker Center, I got to do my favorite thing: talk to people. I was responsible for strategy creation and implementation for marketing objectives across all areas of our beautiful building: Harso Science Center, Select Medical Digital Cinema, and Sunoco Performance Theater. From live Instagramming with Wyclef Jean to photographing our youngest scientists learning STEM principles, I was an on-the-ground go-getter who was hyper-focused on community engagement. I was responsible for all email marketing, social media marketing, press release distribution, CVB relationship management, paid search management, and event assistance. I also MC'ed one of my favorite Whitaker Center events - Story Slam. Working in education means the world to me - I'm so happy to have done it in a city that I love!

Responsible for: - managing print and digital advertising (editorial calendars, budgeting, ad selection, creative direction, managing ad partner relationships)- vendor/co-op relationships (managing/maintaining vendor relationships, product launches, co-marketing campaigns, co-op spend and budgeting)- social media marketing (per brand: social media marketing strategy, managing Facebook, Twitter, Instagram, Pinterest, YouTube, Google+, & LinkedIn content and content calendars, customer happiness via comments/reviews/messages, influencer marketing programs, baseline metrics and sales tracking/reporting via in-app solutions, Hootsuite, and Google Analytics, and online brand reputation management) - email marketing planning (email marketing monthly schedule planning, product research, task management, creative direction/feedback, multi-platform testing, scheduling) - SEO (SEO research, recommending/implementing on-page and technical SEO updates, monitoring algorithm changes, UE/UX, mobile SEO, product and non-product content update prioritization and implementation)- content marketing (per brand: content marketing strategies, product and non-product content updates, product blogs, writing/editing career opportunities, identifying opportunities for press releases, tracking/reporting via in-app solutions and Google Analytics)

Working to increase the sales and market presence of a children’s book publishing company through several aspects including: market research, online marketing, customer relationship building, inside/outside sales, post-project data management and salesperson managementKey responsibilities:Market research: identifying prospective sources of customer growth including education-based grants, per capita student spending, national programs (Reading Recovery/Title I), and solicitation/bid researchOnline marketing: utilizing Constant Contact to maintain customer contact via e-newsletter on a weekly/bi-weekly basis, launching, maintaining and updating a business Facebook account (including Facebook sweepstakes database usage) and working with a team to re-design an e-commerce websiteCustomer relationship building: building relationships with customers via phone, email and interpersonal communication to establish a working relationship of a highly positive natureInside/outside sales: based on aforementioned market research, making sales calls to prospective customers to establish a knowledge of the company, offering product samples, establishing relationships, following up and generating further sales leads, preparing sales catalog mailing lists; outside sales: registering for/attending trade shows, pitching, customer-building, mailing list sign-ups, on-spot salesPost-project data management: measuring the success of a marketing strategy using “before and after” sales data, budget analysis/expenditure reporting, and income potential; tying specific tactics to ROISalesperson management/outside sales: researching and registering for product specific trade-show opportunities, assigned salespeople, booking flights/hotels/transportation, maintaining communication with salesperson throughout events, troubleshooting as necessary, post-event processing (inventory, invoicing, payment processing, product shipment, sales totals)

Maintain both customer service and sales expectations in a fast-paced, high-cash and high-risk environmentKey responsibilities:Customer service: create a welcoming environment for bank customers by learning their names, encouraging friendly discourse and being a pleasant part of a customer’s day, processing customer transactionsSales expectations: refer customers to new products and appropriate personnel as outline in monthly sales goals, attend sales meeting, generate ideas for increasing customer/personnel contact

Public relations, marketing, and management of:Raw Can Roll Cafe, a raw, vegan, all natural, organic, gluten and dairy free restaurant and smoothie bar.Pure Body, a holistic wellness center specializing in Colon Hyrdotherapy and Massage Therapy.

Public Relations and Research for the Legislative Office for Research Liaison.

Office assitant the Director, writing and English as a Second Language tutor in the Learning Center