Deb Sperling Email & Phone Number

New York, Ny, Us

I build credibility and brand awareness for innovative businesses, contracting with agencies like Relevance, Adogy, and Pointed Copywriting to 10X site traffic with engaging B2B, B2C, and SEO content. I also ghostwrite thinkpieces, articles, and essays for busy C-suite leaders, clinicians, and academics.

New York, New York, United States

Reported directly to Shoptalk’s SVP of Content as part of a high-impact team shaping the worldwide conversation around emerging trends and technologies in retail. Determined topics and crafted session descriptions for speaking events. Sourced and selected industry-leading talent from VP to C-suite levels to speak at events with up to 10,000 attendees. Created and developed original content, scripting a Metaverse documentary that premiered at Shoptalk 2022, and generating marketing materials shared with thousands of followers and email recipients. Researcher on Women in Retail for Shoptalk’s Retail Zeitgeist.

New York, New York, United States

Reported directly to Shoptalk’s SVP of Content as part of a high-impact team shaping the worldwide conversation around emerging trends and technologies in retail. Determined topics and crafted session descriptions for speaking events. Sourced and selected industry-leading talent from VP to C-suite levels to speak at events with up to 10,000 attendees.

Updated, proofread and produced hundreds of articles for niche sites including VeryWell Health, The Balance, and The Spruce as part of an extensive domain restructuring and content overhaul that doubled site traffic and revenue.

Boston, Massachusetts, United States

Spearheaded the post-lockdown reopening of this coworking space for writers. Established and implemented COVID-safety protocols. Wrote and edited grant proposals, surveys, marketing emails, and other materials.

Captioned college classes in real-time for deaf and hard-of-hearing students and edited transcripts for online publication.

Rochester, New York Area

Edited, transcribed, and collaborated in the writing of obituaries for The Democrat and Chronicle daily newspaper.

Updated, proofread and produced hundreds of articles for niche sites including VeryWell Health, The Balance, and The Spruce as part of an extensive domain restructuring and content overhaul that doubled site traffic and revenue.

New York, Ny And Buenos Aires, Argentina

Taught English to adult learners at various levels in NYC and Buenos Aires, and planned original lessons and reading material to aid in fluency and public speaking goals. Prepared corporate executives in Buenos Aires for meetings and presentations with English-speaking clients. Worked one-on-one with the COO of MOVE Concerts Argentina, creating and editing email correspondence to secure performances by Sting and Katy Perry.

New York, Ny

First point of contact for families after the death of a loved one, providing transport of human remains and creating compelling digital storytelling media for memorial services.

Wrote, edited, and proofread for five newspapers under the Manhattan Media umbrella. Wrote a cover story about preserving local restaurants, bars, and shops on the Upper East Side that drove new business to those locales. Wrote and edited arts and event listings for CityArts and New York Press to promote ticket sales and event attendance. Promoted local business owners and artists through interviews and profiling to increase patronage and boost revenue.

Ba, Politics

Cambridge Certificate In English Language Teaching To Adults

Certificate In Editing