Deb Visin Email & Phone Number

St. Joseph, Michigan

Stevensville, Michigan

Engage and partner with nonprofit, for profit companies and individuals to build brands on purpose. Create compelling solutions and experiences to facilitate a company’s future financial success. Use customer understanding to create simple and profound results to elevate businesses, brands, product / service offering, teams and individuals.

Holland, Michigan, United States

Led, delivered and optimized the product marketing strategy to support the Global Seating Category portfolio and business goals. Responsible for global Contract Marketing initiatives, across social, digital and commercial channels, to increase sales & market share. Facilitated ongoing portfolio segmentation, targeting and positioning initiatives. Leveraged.

Benton Harbor, Michigan Area

Entrepreneurial leader accountable for business strategy, consumer insights and product portfolio for Gladiator and Lowe’s OEM garage storage business. Facilitated cross functional team to develop the next generation product portfolio to support new Gladiator Brand direction. Results include 5 year strategic product roadmap to support aggressive business.

Implemented foundational capabilities to leverage strategic product investments for global product platforms. Established guiding principles and collaboration with global cross functional teams resulting in the alignment of a 5 year global product pipeline with Senior Leadership.Cross functional team leader that drove development and launch of new product.

Engineering lead for an innovation partnership, with Senior VPs of Technology and Global Strategic Sourcing, to implement and embed product cost management disciplines. Delivered transformational approach to evaluate cost leadership, product position and project team cultural behaviors required for success. Established 2 pilot projects in North America and.

Strategic leader for Kitchen Suite category and market launch.Established framework for new kitchen initiative and collaboration across multiple product category teams to implement and launch new Kitchen Suite portfolio. Market launch timing improved 20%.Implemented new sales and marketing launch materials to improve kitchen suite package sales. Achieved.

Continuous Improvement lead for Go to Market initiative. Defined a new system including framework, methodology, tools and metrics dashboard. Facilitated system integration into the corporate market launch process.

Global product development and market launch for Cooking and Laundry categories. Led an innovation team that developed and launched 4 new laundry product portfolios and developed and managed 5 year strategic plan for Laundry portfolio. New Laundry product innovations include industry leading aesthetics, improved low water wash systems, dryer steam and.

Mba, Business

Bachelor Of Science, Computer Information Systems / Business