Engage and partner with nonprofit, for profit companies and individuals to build brands on purpose. Create compelling solutions and experiences to facilitate a company’s future financial success. Use customer understanding to create simple and profound results to elevate businesses, brands, product / service offering, teams and individuals.

Led, delivered and optimized the product marketing strategy to support the Global Seating Category portfolio and business goals. Responsible for global Contract Marketing initiatives, across social, digital and commercial channels, to increase sales & market share. Facilitated ongoing portfolio segmentation, targeting and positioning initiatives. Leveraged expertise in product development, product launch strategy and rich knowledge of global business nuances.

Entrepreneurial leader accountable for business strategy, consumer insights and product portfolio for Gladiator and Lowe’s OEM garage storage business. Facilitated cross functional team to develop the next generation product portfolio to support new Gladiator Brand direction. Results include 5 year strategic product roadmap to support aggressive business growth goals. With a refreshed Brand and new product and sales strategies, the team won the Lowe's business resulting in product displays on every Lowe's sales floor across the US.Developed and launched 10 Organization Kits in support of multi-million dollar business growth strategy. Kits earned excellent consumer star ratings (4.8 - 5.0) on Lowe’s, The Home Depot and Gladiator websites.Created a integrated business proposal for the Lowe’s garage storage business. Proposal included plans for digital marketing, product portfolio definition, supply chain and market launch.Consumer Insights Lead: Set strategic vision, guided the program, identified consumer needs and prioritized features. Executed 9 foundational research studies, with outside vendor partnership, to gather insights to reinvent the Gladiator Brand and product portfolio. New insights validated brand direction, web content, product pipeline strategy, product specifications and set the stage for new business growth.

Implemented foundational capabilities to leverage strategic product investments for global product platforms. Established guiding principles and collaboration with global cross functional teams resulting in the alignment of a 5 year global product pipeline with Senior Leadership.Cross functional team leader that drove development and launch of new product portfolios for Europe, Middle East and Africa.Created the “TRS Done Right” strategy, a global initiative, to establish operational excellence for global product development. Secured alignment with North American & European Global Executives for seamless support. Achieved 30% faster time to market and consistent delivery of complex project commitments.

Engineering lead for an innovation partnership, with Senior VPs of Technology and Global Strategic Sourcing, to implement and embed product cost management disciplines. Delivered transformational approach to evaluate cost leadership, product position and project team cultural behaviors required for success. Established 2 pilot projects in North America and Europe to test and improve the methodology in readiness for global launch. Pilot teams exceeded cost take out goals by 15%.13 global projects adopted methodology resulting in integration with corporate product launch process.

Strategic leader for Kitchen Suite category and market launch.Established framework for new kitchen initiative and collaboration across multiple product category teams to implement and launch new Kitchen Suite portfolio. Market launch timing improved 20%.Implemented new sales and marketing launch materials to improve kitchen suite package sales. Achieved commitments for 2400 incremental suites (9,000+ products) on Lowe’s and Contract Builder sales floors.

Continuous Improvement lead for Go to Market initiative. Defined a new system including framework, methodology, tools and metrics dashboard. Facilitated system integration into the corporate market launch process.

Global product development and market launch for Cooking and Laundry categories. Led an innovation team that developed and launched 4 new laundry product portfolios and developed and managed 5 year strategic plan for Laundry portfolio. New Laundry product innovations include industry leading aesthetics, improved low water wash systems, dryer steam and washer glass lids. Laundry product awards include Consumer Report #1 rating, Pacific Coast Builder “Cool Product Award” and the American Foundation for the Blind “Helen Keller Award”.