Deb West Email & Phone Number

Working with clients on the Elite Enterprise and 3E products to meet their business needs.

Greater Los Angeles Area

• Responsible for ensuring industry leading financial management product remained ahead of competition whilst delivering new customer centric features and capabilities.• Partnered with AMLAW Top 100 clients to identify new product opportunities and to validate product roadmaps.• Full Product Life Cycle management from ideation through requirements and development into beta, product launch and then maintenance.• Established and led focus and user groups to obtain actionable feedback on both existing and future solutions.• Harnessed extensive domain knowledge to effectively mentor and train internally and externally. • Performed regular competitive and market analysis to safeguard industry leading status.• Provided visibility into future releases for clients and partners to ensure they were able to absorb updates and aware of when requests would be fulfilled. • Presented roadmaps in stakeholder meetings to demonstrate how product initiatives aligned to current company goals and objectives.• Regular presenter and panelist at user conferences. • Responsible for evangelizing and implementing agile methods and processes internally.• Authored process improvement documents to speed up time to market and to improve product quality.• Led cross-functional readiness activities during beta and launch cycles.

• Responsible for defining core features and capabilities for industry leader’s flagship replacement product.• Utilized broad financial knowledge to develop market leading finance and accounting solutions.• Provided subject matter expertize across the product range.• Authored detailed requirements and specs for development and testing teams.• Trained implementation and sales teams on new software for cross-functional readiness.• Mentored and developed other business analysts.

• Gathered requirements for new features • Partnered with support and clients to identify root causes of issues identified• Documented useful workaround for solutions that could not be delivered in a short timeframe• Prioritized features for development • Developed key partnership integrations with 3rd party products

• Managed a small team supporting a complex financial product application, escalating software defects and training analysts.• Worked with key clients on aligning the software to meet their specific needs.

Bs, Accounting, Economics

Education record