Debabrata C. Email & Phone Number

Hyderabad, In

Hyderabad, Telangana, India

● Hubspot Administration:- Managed and maintained multiple Hubspot instances, ensuring data integrity and optimal performance.- Configured and troubleshooting Hubspot integrations through Zapier and APIs (Salesforce, Marketo, 6sense, Third-Party, etc)- Supported critical data flow configuration between Marketo, Hubspot, Salesforce and our communication preference platform.● Mergers and Acquisitions:- Fully scoped the Hubspot instance of acquired companies and BUs- Documented all Hubspot-related processes for new acquisitions- Provided insight into possible migration/integration of Hubspot instances and identify areas of opportunity.● Program Optimization and Support:- Developed and implemented lead nurturing strategies in partnership with cloud marketing to improve conversion rates and customer engagement.- Scoped, built and executed workflows, landing pages and campaigns- Analyzed the effectiveness of existing campaigns and make data-driven recommendations for enhancements.- Maintained data cleanliness, performed deduplication, and ensured compliance with data privacy regulations like GDPR and CCPA.● Reporting & Analysis:- Monitored and analyzed key performance metrics to assess the success of automation initiatives.- Prepared regular reports, highlighting insights and actionable recommendations.- Integrated HubSpot across all the lead gen forms to gain visibility of all leads, thereby plugging the leakages across the funnel, resulting in a 10% increase in conversations.● Team Lead and Cross-Collaboration:- Currently leading the Demand Gen (LDR Team) & MarkOps Team from scratch and helped execute comprehensive marketing strategies across different channels.- Worked closely with Business Leaders and collaborated with various organisational stakeholders to plan and execute WBRs and QBRs.- Partnered with the sales and marketing teams to manage pipelines, automate deal processes, and provide training on HubSpot tools to maximize CRM adoption.

Hyderabad, Telangana, India

● Penetrating our target geos and segments with the right mix of targeted marketing and ABM programs in partnership with Sales & Marketing by performing market analysis to support lead gen, prospecting, pipeline, and revenue generation programs.● Built and lead a team of professionals from scratch to successfully develop a comprehensive, full-funnel B2B demand generation, GTM & A/B testing strategies by planning, innovating & executing, multi-channel campaigns to drive enterprise MQLs & SQLs while closely monitoring sales pipeline, conversion rates and optimizing campaigns at each stage.● Delivering performance reports (by creating standard and custom analytical reports & dashboards) to leadership and other teams to recognize actionable insights related to customer lifecycle by measuring, tracking, analyzing and regularly report on the effectiveness of programs.● Proficient in Data Analytics (Excel & Power BI), CRM (Salesforce & LeadSquared), Marketing Automation (HubSpot) and other related technologies including Google Ads and Google Analytics.● Cross-functional collaboration with RevOps, Implementation, Support, SalesOps and Sales & Marketing teams to develop data-driven campaigns and programs based on ROI and sales effectiveness.

Pune, Maharashtra, India

Kolkata, West Bengal, India

• Working on the daily management of CRM operations using Leadsquared involving - CRM Automation, Managing CRM accounts, lead management and hierarchy.• Developing, maintaining and analysing daily, weekly, monthly, and quarterly reports on Excel and Tableau, involving generating regular reports on key sales metrics, forecasting, and pipeline analysis.• Supporting the sales team with post-sales activities, tracking payments, and assisting the enrolled students with the further payment process.• Collaborating with finance, HR, CSM, and Sales to develop sales initiatives programs - evaluating and streamlining sales processes to improve efficiency and effectiveness• Onboarding, training, and mentoring the new sales team members to become more efficient.

Mumbai, Maharashtra, India

• Responsible for kick-starting the music course launch of the company with increment in NPS by 15pts by developing and maintaining the operational SOPs – the project which is believed to create a new competition in the Ed-Tech Industry.• Created and maintained the Student Engagement & Weekly Sales Report. Worked extensively on MS Excel and other related dashboards to capture and analyse customer trends & behaviour.• Worked with the Sales team, Content team, Product Management and Technology teams for iterative improvement of the program and for a seamless and delightful customer experience.• Analysing operations metrics to achieve productivity targets/SLAs, recreating customer issues and building proof of concept applications. Apply advanced troubleshooting techniques to provide unique solutions to our customers' individual needs.

Kolkata, West Bengal, India

• Generated revenue from prospect clients using CRM database across the region. In addition to this, working on qualified opportunities to maintain and increase revenue adherence by 20%.• Managing a team of motivated sales enthusiasts, reviewing the overall performance and identifying training requirements of personnel to complement their learning and growth within the function as well as the organization.

Kolkata, West Bengal, India

• Successfully increased Month-over-Month growth rate, monthly ARPU (Average Revenue Per Customer) and driving acquisition for multiple clients• Developed a detailed understanding of the disparate consumers’ attitudes and usage; creating and deploying a predictive model on sales funnel and customer behaviour.• Counselling and mentoring potential learners, helping them plan their career path and understanding how Byju's can catalyse their career.• Owning the complete sales closing life cycle for leads assigned by adhering to weekly enrollment/revenue and collection targets. This includes making phone/video calls, product demonstration, sales-closing and post-sales relationship management.• Maintaining a detailed database of all the interactions on the CRM - LeadSquared, with the leads and provided constant feedback to the marketing team on lead quality.

Kolkata, West Bengal, India

During my work, I have also acquired and grown:- Presentation skills at boardroom levels to drive alignment and agreement.- Sales, Marketing and Communication skills with clients and within the Organisation.- Strategic and analytical skills sharpened for successful closures of business decisions with key stakeholders.- Ability to identify the key metrics/KPIs towards enabling strategies for the future course of action.- Organizational skills which allowed continuous performance monitoring.

Kolkata, West Bengal, India

Bachelor Of Science - Bsc, Programming And Data Science

Bachelor Of Engineering - Be, Electronics And Communications Engineering

All India Senior School Certificate Examination, Science-Xii: Mathematics ,Physics And Chemistry, 12

Activities and Societies: Class: 9 to 12