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Strategic Brand Marketing & Communications• Strategic, entrepreneurial, hands-on marketing manager who targets specific markets, develops and implements marketing programs to differentiate and build brands, and deliver above plan results.• Sound analytic, strategic thinker and decision maker, skilled at converting insights into organized collaborative team action to implement successful product launches, and integrated sales/marketing programs and promotional events.• Proven track record managing internal resources, agencies and partners to plan, implement and deliver consistent brand and program message to drive planned growth.• Detail oriented P&L manager with classic product management and budgeting expertise driven to exceed planned results.• Team leader who builds consensus by being an organized and disciplined manager with a reputation for having fun getting things done efficiently and on time.Specialties: • Brand Management and Business Planning• P&L and Budget Management• Integrated Marketing Program Design and Implementation• Market trend and competitive analysis• Advertising Research and Strategy Development • Event Organization and Management • Writing, Presentation and Communications Skills• Marketing Research – Consumer Insights• Adv, PR, Promo & Communications Agency Management• Team Leadership and Facilitation Trained
St. Mary Immaculate
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Employment Ministry Leadership Team ManagerSt. Mary Immaculate Oct 2008 - PresentPlainfield, IlWe help prepare job seekers for success. Our job coaches (each an experienced hiring manager) work to improve resumes, build interviewing and networking skills/tools and provide emotional/spiritual support. We also pass on information about job openings sent to us by employers. I've worked with our team by- Developing programs for our twice monthly meetings, including site preparation, speaker/program planning, and publicity- Providing one-on-one career/transition coaching for job… Show more We help prepare job seekers for success. Our job coaches (each an experienced hiring manager) work to improve resumes, build interviewing and networking skills/tools and provide emotional/spiritual support. We also pass on information about job openings sent to us by employers. I've worked with our team by- Developing programs for our twice monthly meetings, including site preparation, speaker/program planning, and publicity- Providing one-on-one career/transition coaching for job seekers - Moderating our Accountability/Support Group- Managing the Ministry's Yahoo and LinkedIn Groups - Developing/Managing a Ministry Library of Job Search articles with over 500 titles available for members to download Show less
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Communication Director And Employment Ministry Leadership TeamSt Mary Immaculate Parish Jul 2008 - Jul 2013Plainfield, Il 60544St. Mary Immaculate is the largest Catholic parish in Illinois and among the largest in the US with over 7,400 families (28,000 parishioners). I manage, create, and implement communications programs that effectively position and promote the Parish and its over 100 ministries and services. I work with parish and school staff and volunteer ministry leaders to develop well organized events and high impact publicity via newsletter/bulletin, website, news releases, blogs, etc. with special emphasis… Show more St. Mary Immaculate is the largest Catholic parish in Illinois and among the largest in the US with over 7,400 families (28,000 parishioners). I manage, create, and implement communications programs that effectively position and promote the Parish and its over 100 ministries and services. I work with parish and school staff and volunteer ministry leaders to develop well organized events and high impact publicity via newsletter/bulletin, website, news releases, blogs, etc. with special emphasis on increasing our Catholic school’s enrollment.• Developed strategically integrated communications programs and initiatives that have substantially increased parish communications quality, market area presence and program attendance utilizing free or very low cost media for brand building communications.• Delivered increased school enrollment via a virtually no cost publicity campaign. Show less -
Marketing PlanningSears Holdings Jun 2007 - Jul 2008• Developed and implemented marketing plans to achieve national SuperK store strategic goals and objectives including coordination of all marketing channels, promotions, advertising and in-store experience.• Developed and implemented the first SuperK stores website.• SuperK stores consistently outperformed standard Kmart stores in sales and profit margin. -
Marketing ManagerConagra Foods 2001 - 2007DCI, a privately held cheese distributor, purchased the Deli Cheese business from ConAgra Foods in 2006.DCI Brand Manager, Specialty and Domestic Cheese - 2006 to 2007• Effectively managed the product line’s transition from ConAgra Foods to DCI Cheese. Brand Manager, ConAgra Deli Group, Deli Cheese – 2003 to 2006Promoted from Brand Manager Domestic Cheese to Brand Manager of Specialty and Domestic Cheese in 2006, a total business of over $162 MM in gross sales.•… Show more DCI, a privately held cheese distributor, purchased the Deli Cheese business from ConAgra Foods in 2006.DCI Brand Manager, Specialty and Domestic Cheese - 2006 to 2007• Effectively managed the product line’s transition from ConAgra Foods to DCI Cheese. Brand Manager, ConAgra Deli Group, Deli Cheese – 2003 to 2006Promoted from Brand Manager Domestic Cheese to Brand Manager of Specialty and Domestic Cheese in 2006, a total business of over $162 MM in gross sales.• Doubled gross margin rates and increased contribution margin delivery by 30% on a commodity business through aggressive price increases and fact based selling programs.• Supervised one Assoc. Brand Manager.Brand Manager, ConAgra Dairy Group, Parkay – 2001 to 2003• Drove a full year’s growth in volume and dollar share after a five year period of share declines via a fully integrated Parkay Margarine Talking Tub campaign including TV advertising, innovative in-store talking tub POS (Parkay tubs actually talked to consumers in the Dairy section) and national PR that included fun segments on The David Letterman Show and a host of others.• Launched “Shocking Pink” and “Electric Blue” Parkay Fun Squeeze Margarine via a national TV and an award winning PR campaign (delivering over 275 MM impressions at a $1.27 CPM).• Supervised two Assoc. Brand Managers. Show less
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Senior Business ManagerSara Lee Foods 1999 - 2001Senior Business Manager, Bryan Foods Cocktail & Smoked Sausage Marketing• Drove a turnaround to profitable market share growth with Spring 2001 12-week IRI dollar sales +40% on Cocktails and +26% on Smoked Sausage, both over double category growth rates.• Led the consumer research and product development process through the successful launch of innovative new Ham and Turkey “Cocktail Smokies” increasing use frequency and broadening consumer appeal. -
Client ManagerMarketing Partners, Inc 1992 - 1997Served a client roster including a leading household appliance marketer, hospital/health care systems, and a processor of specialty food service and retail meats.• Provided business situation analysis and counsel and facilitated client strategic planning teams. • Developed, executed and analyzed quantitative and qualitative market research. • Focus group moderator for consumer and B2B client qualitative research.
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Group Product ManagerBayer (Miles Laboratories) 1984 - 1991Group Product Manager, Cough/Cold Products – 1988 to 1991Senior Product Manager, Cough/Cold Products – 1987 to 1988Product Manager, Cough/Cold Products – 1985 to 1987Product Manager, Adult Nutritional Products – 1984 to 1985Responsible for a marketing budget of over $36 MM and a brand staff of four people.• Grew the Alka-Seltzer Plus Cold Medicine brand from $35 MM to over $110 MM in sales in six years, from number 9 to the number 2 rank in cold/allergy/sinus medicine sales… Show more Group Product Manager, Cough/Cold Products – 1988 to 1991Senior Product Manager, Cough/Cold Products – 1987 to 1988Product Manager, Cough/Cold Products – 1985 to 1987Product Manager, Adult Nutritional Products – 1984 to 1985Responsible for a marketing budget of over $36 MM and a brand staff of four people.• Grew the Alka-Seltzer Plus Cold Medicine brand from $35 MM to over $110 MM in sales in six years, from number 9 to the number 2 rank in cold/allergy/sinus medicine sales dollar share. Maintained a +18% franchise compound average sales dollar growth rate, more than double average category growth.• Managed the development of and launched three major franchise extensions into new category segments achieving incremental franchise sales of $35 MM.• Developed innovative integrated advertising/promotion programs featuring sponsorships of the US SKI Team, Libby Riddles (the first woman to win the Alaska Iditarod Sled Dog race), the National Hockey League’s +/- Award and the Green Bay PackerBacker fan club.• Achieved the highest quantitative copy test scores in brand history in 1990. Working with the Ad Agency, we researched and quantitatively tested five new executions and fully produced two executions each year. Show less
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MarketingLeaf Brands 1974 - 1976
David Bachtel Bba, Emba Skills
David Bachtel Bba, Emba Education Details
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Business - Marketing Concentration
Frequently Asked Questions about David Bachtel Bba, Emba
What company does David Bachtel Bba, Emba work for?
David Bachtel Bba, Emba works for St. Mary Immaculate
What is David Bachtel Bba, Emba's role at the current company?
David Bachtel Bba, Emba's current role is Employment Ministry Leadership Team Manager.
What is David Bachtel Bba, Emba's email address?
David Bachtel Bba, Emba's email address is de****@****bal.net
What is David Bachtel Bba, Emba's direct phone number?
David Bachtel Bba, Emba's direct phone number is +181555*****
What schools did David Bachtel Bba, Emba attend?
David Bachtel Bba, Emba attended University Of Notre Dame - Mendoza College Of Business, University Of Notre Dame.
What skills is David Bachtel Bba, Emba known for?
David Bachtel Bba, Emba has skills like Strategic Planning, Management, Leadership, Integrated Marketing, Competitive Analysis, Marketing, Marketing Strategy, Strategy, Brand Management, Team Building, Coaching, Customer Insight.
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