Debajyoti Mal Email & Phone Number

Delhi, Dl, In

New Delhi Area, India

Building value for diverse businesses and aiding them in accomplishing their unique objectivesProviding guidance to emerging startups by defining business strategy, processes, deliverables, & setting short-term/long-term goals with measurable milestones & drove on-ground execution to achieve desired outcomes.Additionally, offering seasoned expertise to established companies in Data Science, Machine Learning, AI, & IoT domains.- Leveraged market research, competitive… Show more Building value for diverse businesses and aiding them in accomplishing their unique objectivesProviding guidance to emerging startups by defining business strategy, processes, deliverables, & setting short-term/long-term goals with measurable milestones & drove on-ground execution to achieve desired outcomes.Additionally, offering seasoned expertise to established companies in Data Science, Machine Learning, AI, & IoT domains.- Leveraged market research, competitive analysis, & customer insights to identify untapped opportunities to develop tailored solutions for the evolving needs to expand the customer base & grow revenue by 1.6x for a last-mile operator. - Forged strong partnerships with key stakeholders in the industry, including last-mile operators, logistics providers, and technology partners to deliver innovative solutions for a SAAS company.- Created a comprehensive business plan for a telematics start-up, covering pricing, channels, commissions, KPIs, and goals. Fostered customer relationships for satisfaction, retention, & upselling. Established a nationwide network of channel partners.- Achieved 2X growth in traffic and 2.5X growth in Revenue earning customers for a Astro Commerce company in a span of four months without incurring any additional cost.- Developed a 92% accurate Predictive and Causality Model for prescribing medicines across different doctor categories for a leading vaccine manufacturer.- Delivered IOT enabled process compliance Solution for Asia's largest cylinder manufacturing unit.- Crafted a comprehensive Business Plan & GTM Strategy for a pre-owned devices company, encompassing pricing, branding, channel, & procurement strategies. created a robust ecosystem of channel partners and suppliers.- Defined Business Plan & GTM Strategy for premium garment care startup and executed till last mile, encompassing partnership with processing unit, building a partner network, customer acquisition, and customer engagement. Show less

India

As Vice President - Sales & Marketing responsible for driving LMDmax revenue globally. - Developed and executed comprehensive sales strategies, substantially expanding the customer base and revenue growth. - Leveraged market insights, customer feedback, and industry trends to drive product innovation, improve functionality, and ensure alignment with the unique requirements of last-mile operators.- Cultivated strong customer relationships, ensuring high satisfaction, and… Show more As Vice President - Sales & Marketing responsible for driving LMDmax revenue globally. - Developed and executed comprehensive sales strategies, substantially expanding the customer base and revenue growth. - Leveraged market insights, customer feedback, and industry trends to drive product innovation, improve functionality, and ensure alignment with the unique requirements of last-mile operators.- Cultivated strong customer relationships, ensuring high satisfaction, and retention, and identifying upsell opportunities. - Collaborated closely with cross-functional teams, including product management, and marketing, to ensure seamless product delivery and translate customer requirements into actionable product features and enhancements Show less

New Delhi Area, India

As Head Revenue Operations, Delhi & UP West, responsible for generating revenue through Data and Voice Business lines. Instrumental in delivering 3.5 times revenue growth in first 4 years and doubling RMS in extremely challenging environment with license cancellation and unfavorable CDMA ecosystem as only MTS Circle to grow every Quarter during first 4 years of my tenure. Was also responsible for Haryana, and UP East Circles till Apr’13• Ensured Optimal utilization of SAC (Subscriber… Show more As Head Revenue Operations, Delhi & UP West, responsible for generating revenue through Data and Voice Business lines. Instrumental in delivering 3.5 times revenue growth in first 4 years and doubling RMS in extremely challenging environment with license cancellation and unfavorable CDMA ecosystem as only MTS Circle to grow every Quarter during first 4 years of my tenure. Was also responsible for Haryana, and UP East Circles till Apr’13• Ensured Optimal utilization of SAC (Subscriber Acquisition Cost) to drive 48% SOGA (Share of Gross Adds) in Data Business• Doubled Voice gross adds with 50% lower acquisition Decay with effective acquisition strategy. • Doubled Voice ARPU @ 195 - through effective base management and exploiting STD proposition.• Created own base extraction model on prepaid data – reduced value loss from existing base by 31%.• Created predictive recharge model on data – reducing mean time between recharges by 25%.• Reduced Subs Loss and Value loss to less than one-third in Voice and less than half in Data. • Introduced R-CLM – retailer incentive program on “best-fit” offer – contributing 23% of total recharge value. Show less

Indore Area, India

As Head Marketing, MPCG Circle, responsible for driving revenue for the circle, along with a 22 member team (6 verticals). Engineered a 150 Cr.+ Revenue Growth for the Circle (12%) - 4th highest among all Business Units in Airtel. Also protected Revenue Market Share (RMS) despite of entry of two new operators in the Circle. • Introduced Retailer CLM – a focused way of selling relevant products through sharp-shooting - – an initiative replicated nationally across… Show more As Head Marketing, MPCG Circle, responsible for driving revenue for the circle, along with a 22 member team (6 verticals). Engineered a 150 Cr.+ Revenue Growth for the Circle (12%) - 4th highest among all Business Units in Airtel. Also protected Revenue Market Share (RMS) despite of entry of two new operators in the Circle. • Introduced Retailer CLM – a focused way of selling relevant products through sharp-shooting - – an initiative replicated nationally across operators.• Doubled gross additions in 6 months – without compromising quality (M1 Decay Top 3 nationally).• Improved On-net Percentage, despite of entry of two new operators – resulting in better profitability.• Improved Traffic Share (TMS) against all existing operators while holding rate where as market rate dropped.• Minimized Value loss on High Value Static Base@ 4% – Best in country.• Achieved Rs.50 Cr.+ Non-Voice growth with 15%+ contribution (No.2 nationally), with one-fourth complains.• Executed Brand Change – 2 Lakh + Sq. Ft. Media Change in 8 Hours – Best in Country.• Consistently among top 3 in emerging market visibility score and Retail effectiveness index.• Planned and launched 700 new towns with 60% utilization by month 2.• Strategies on feeder market, HV ring-fencing, TMS winback, LRLU extraction replicated nationally.• Led one of the most engaged team (22 members) – Marketing Gallop score 2nd highest in the country. Show less

Gurgaon, India

As Head - Products, responsible for designing consumer and trade initiatives for acquiring quality customers and extracting most out of them. Also handled VAS as an additional responsibility. The launch products generated excellent pull and company achieved 500K subscribers in 35 days from 3 circles only. • Designed aggressive launch product offerings to acquire quality customers in a short span of time.• Modified product offerings to ensure healthy mix of revenue parameters… Show more As Head - Products, responsible for designing consumer and trade initiatives for acquiring quality customers and extracting most out of them. Also handled VAS as an additional responsibility. The launch products generated excellent pull and company achieved 500K subscribers in 35 days from 3 circles only. • Designed aggressive launch product offerings to acquire quality customers in a short span of time.• Modified product offerings to ensure healthy mix of revenue parameters, and call pattern. • Designed innovative trade engagement programmes to ensure higher counter share.• Developed a portfolio of VAS offering comprising of all hygiene services, for Acquisition, Revenue & brand enhancement.• Finalized managed VAS partner for Content management, aggregation and revenue settlement.• Formalized Key processes and business rules for Charging Priority, E-top-up, CAF Barring, etc.• Key involvement in finalizing creative, media, outdoor, and retail branding agencies in initial stage. Show less

Mumbai Area, India

As Director and CEO, Responsible for overall operations, revenue and profitability.- Established Maa Hospitality Pvt. Ltd. as a Analytics, Automation and Technology driven premier corporate catering service. - Created a sizable volume, supplying around 5000 meals daily to clients like, Citibank, Tata AIG, Café coffee day (Outtasking), etc. - Developed robust systems and processes to make the model scalable.

Kolkata Area, India

Heading marketing nationally for GSM Business (8 Circles). Responsible for Customer acquisition, Retention and ARPU enhancement through designing innovative product/services and effective communication mix. Also responsible for preparing groundwork for launching Kolkata operations. • Introduced power recharge voucher (STV) - first in India• Developed “Touch point” business Model• Brand consolidation to create a single identity “Smart” - Defined Value Proposition•… Show more Heading marketing nationally for GSM Business (8 Circles). Responsible for Customer acquisition, Retention and ARPU enhancement through designing innovative product/services and effective communication mix. Also responsible for preparing groundwork for launching Kolkata operations. • Introduced power recharge voucher (STV) - first in India• Developed “Touch point” business Model• Brand consolidation to create a single identity “Smart” - Defined Value Proposition• Introduced several new VAS (PRBT, Voice Portal etc.)• Network expansion planning supported by business case• Groundwork for Kolkata launch - territorization, channel selection, & team building• Prepared AOP (‘05-06& ‘06-07) for Reliance GSM (8 Circles), which became the base for Capex and Opex Show less

Indore Area, India

As Senior Manager - Marketing, MP circle, responsible for meeting gross adds, net adds and revenue targets for the Circle. • Designed product/promos to ensure gross adds • Designed trade promos to ensure stock level & counter share• Formalized and implemented norms (DPL/URO/UAO etc.) for Prepaid distribution• Planned network expansion with business case• Conducted market Research on Churn, Buying Process, VAS• Prepared AOP (‘03-04& ‘04-05) for MP… Show more As Senior Manager - Marketing, MP circle, responsible for meeting gross adds, net adds and revenue targets for the Circle. • Designed product/promos to ensure gross adds • Designed trade promos to ensure stock level & counter share• Formalized and implemented norms (DPL/URO/UAO etc.) for Prepaid distribution• Planned network expansion with business case• Conducted market Research on Churn, Buying Process, VAS• Prepared AOP (‘03-04& ‘04-05) for MP Circle Show less

Mumbai Area, India

As Business Manager, eMPOWER division, responsible for the business of eMPOWER (Corporate ASP) division • Launched CA products in India on ASP model with the proper mktg mix• Formed a portfolio of services in eLearning area, with Content, Learning Management System, and Delivery Mechanism by tying up with different partners to create a comprehensive Basket of offering

Noida Area, India

As Product Manager, RouterManage.Com responsible for designing, launching and marketing of the first MSP in India, Routermanage.com.Launched the first remote network managed service in India, Routermanage.comDeveloped the marketing strategy and executed a successful launchInstrumental in breakthrough in key strategic accounts

Kolkata Area, India

HLM is a premier manufacturer of Shaving products with Brands like Topaz, Laser, Gallant II, etc. HLM Produces 2 Billion Shaving blades AnnuallyAs Production Engineer – Edge preparation department, I was responsible for managing the shift operations with 35 employees including two supervisors. The job encompassed, Resource allocation – materials and manpower, Production planning on a daily as well as weekly basis, Production supervision and quality control• First among… Show more HLM is a premier manufacturer of Shaving products with Brands like Topaz, Laser, Gallant II, etc. HLM Produces 2 Billion Shaving blades AnnuallyAs Production Engineer – Edge preparation department, I was responsible for managing the shift operations with 35 employees including two supervisors. The job encompassed, Resource allocation – materials and manpower, Production planning on a daily as well as weekly basis, Production supervision and quality control• First among the production engineers to achieve the revised production norms• Established improved and formalized procedures in the division for ISO 9000 Certification Show less

Pgdm, Marketing, Strategy, Operations

Activities and Societies: Won 1st Prize for P&G Case Contest Test Marketed TVC for HLL Done Live projects for Paras, Zydus Cadila, etc.

Be, Production Engineering

10+2, Science