Strategic Multi media buying (Offline & Digital) for P&G to drive efficiency, strategic partnership with media partners to drive channel capabilities to deliver the ROI for P&G.Lead relationships and the strategic partnership for P&G with key partners Star Network, Zee, Hotstar, Viacom18, Times & others

Driving & managing integrated media strategy & planning for P&G’s key portfolios like Gillette, Vicks, Siksha. Ambipur for India and SubcontinentDrive strategic engagement on online & offline media and steering the client's marketing investment into delivering on business results and brand metricsStrategic liaise with all SU’s of Group M and help team to drive media benchmarks, managing budgetary allocations and ensuring media plan quality

Head strategy/planning for key business portfolios in Starcom worldwide- Heinz, BlackBerry, Kotak Mahindra, Emirates Airlines, Diageo, General Mills, Bajaj CorpDrive strategic engagement with the client on their businesses and steering the client's marketing investment into delivering business resultsDrive the Digital growth through TV+WEB optimization and making Digital more relevant for media mix and drive innovation through Human Experience framework for building impact.Managing all the aspect the planning and buying and a team of 25 professionals to ensure business profitability, AOR targets and client delight

Design brand architecture and media & communication strategy for all Mindshare(West) clients and offer 360 integrated media solutions to create talk ability and buzz including key clients Star Network, Kelloggs, Castrol and GodrejIn-depth understanding of consumer insights to create corporate media strategy and brand specific launches, budget determination, TV reach benchmark, Genre & Channel Selection process, Media Environment Analysis, SOV benchmarking and mapping multimedia Opportunity for clients through data fusion, VG, 3 D Psychographics clustering and other secondary resource of data.Implement consumer insight tools like Data Fusion, VG, 3d clustering etc in annual media recommendation and wherever applicable and provide in-depth consumer insight to client and exchange team for better media planning and efficiency

Strategic and processed media planning to meet the communication objectives through 360 approach and innovations recommending the best possible use of media platforms to the clientManaging a Collective people for optimum utilization of the resources and guiding through to deliver the best possible media solutions and approach for efficient media buyingIntensive working on Market prioritization, Psychographic & Demographic TG Analysis, Consumer Insight analysis etc for Two Wheeler & Consumer Durable category through qualitative/quantitative modules like Purchase Funnel, Growth Grid, Lowe Tool Kit etcThorough understanding of various industries, Extensive and in-depth work done on the entire portfolio for two wheeler, Consumer Durables, Brown Goods etc.Media launches for brands XCD 125, Pulsar Mania, Discover 135 etc Annual strategy and annual budgeting Qualitative analysis & directional inputs based on Brand Track Data Developing tools and processes aimed at supplementing the marketing task-in-hand including channel and property selection, weeks-on-air, etc

Mining, articulating and representing Consumer Insight data to Media Planners, Corporate advertisers and Publisher to be used for their Brand management, & Media Planning. Work with the research cell to devise, conduct, analyze and monitor all the syndicated research of MRUC including IRS, ILT, HPI, I lap etc. Revenue generation for MRUC's all syndicated research like Indian Readership Survey (IRS), Indian Listenership Track (ILT), Household Potential Index, I-Lap, Telecom Report, SPARR etc at all India levelGuiding and training the media planners, brand managers and publishers to use the audience measurement modules like IRS, ILT, IRS, HPI etc for market Sizing, Consumer profiling, media plan optimization & evaluation

Coordinating, planning and implementing sales strategies to acquire potential business Making corporate presentation to brand managers and media planners to sell customized media solution.Organizing and selling events like Ghar 05, Crème de la crème,Verve-05' etcBuilding and maintaining strong relations with advertising agencies and clients