Debapriya Banerjee Email & Phone Number

Gurugram, Haryana, India

Gurugram, Haryana, India

Gurgaon, Haryana, India

Annual Operating Plan (Used Cars)• Designed detailed projection of all estimated income and expenses based on forecasted sales revenue during the year based on company priorities • Identified, communicated and monitored progress on key priorities for the FY • Decided productivity of field team on the basis of input received and laid the benchmark towards profitability• Set benchmarks for productivity in each product to eventually move towards profitabilityKeys ProgramA new program was launched by CarDekho for used car dealers creating a complete ecosystem for used car buyers and dealers by providing all services at a place and creating an interlock• Conducted market survey to find out feasibility & opportunity for the program• Worked closely with the senior management for all data related needs & gathered team agreement through facilitation of presentations, staff discussions and whiteboard sessions• Led a cross-functional team in the development of a new tracking process to increase efficiency and consistency for data management• Made training modules for sales team• Designed incentive structure for dealers and field team Auctions (Gaadi by Cardekho)• Set a process for the Auctions team for On-boarding new (~1000) dealers, before and during the Ad Campaign• Allotted ~80 field team members without impacting other product numbersSales Force Automation App Enhancements• Serves attendance purpose by check-in at dealerships by the field team• Integrates all the business numbers at one place for all levels of employees on field including incentives earned based on monthly targets• Used by the managers to track their reportees and is accessed by ~700 employees PAN India

Gurgaon, India

CarDekho.com is India's leading car search platform that helps users buy cars and bikes that are right for them. It serves as a one-stop destination for Insurance, Loan and Warranty for cars & bikes.Key Responsibility Areas- Used Cars Insurance Business• City wise Insurance Analysis report generation• Evaluating Channels & trend analysis• Sales team performance analysis and reports• Creating alignment between sales team and insurance business team• Market Payout trends v/s CarDekho Payout Insight• Forecasting future growth based on certain parameters • Developed a set of metrics derived from raw company data to track improvements in organizational efficiencyPreferred Digital Partner ProgramCore member of Preferred Digital Partner (PDP) Program at CarDekho launched in April 2016.• Onboarding new dealers - launch activities, SMS & Email Blast management• Tracking - Conversions, walk-in analysis on all PDP Channel Partners• Managing - PDP Channel’s websites and apps• Digital Marketing Campaign - Requirement analysis and execution • BTL activity – Co-ordination with Marketing, Design team and Channel Partners as well as maximizing brand visibility• Performed competitor benchmarking analysis and identify opportunities and potential in the market

Gurgaon, India

Strategic Consulting, including business plan & sales strategy development.

Noida Area, India

Solving issues like Dropping Connection, Slow Speeds, Channel Congestion etc regarding Broadband Connections provided by BT (British Telecom) to the people living in United Kingdom.

Ghāziābād Area, India

Trainee

Trainee

Bokaro Steel Limited (Steel Authority Of India Limited)

Vocational Training

Bachelor Of Technology - Btech, Electrical, Electronics And Communications Engineering

Pgd, International Business Operations

Indian School Certificate, Science

Indian Certificate Of Secondry Education