1. Go to Market (GTM) Strategy - Goal to onboard 2K partners (Ad agencies and Saas product companies).a. Worked with diverse teams to define policies around risk, compliance and marketing for partner onboarding. b. Built forecasting model to plan for partner onboarding volume.2. User research - Goal to test policies, products, workflow experience globallya. Executed Beta roll out with 25 partners. Tested for 5 product applications for 9 different languages.b. Authored PRD document based on partner VOC for improving on-boarding experience.c. Identified product bug and solved for it impacting on-boarding of 25 partners. d. Employed scrum methodology for UAT execution.3. Product Usability - Goal is monitoring of user experience to drive continuous improvementa. Defined metrics to measure goal for improving partner experience measured in speed and touchpoints.b. Identified 5 product feature request to solve for partner experience. Deployed 3 and rest two are in backlog.c. On-boarded over 1.1K against the goal of 900. Improved on boarding by 3900 bps from 21% to 60%.4. Product Communication - Goal is to create channels for partner to communicate and remediate their issues.a. Defined product communication auto mailer content by working with PR team, Legal, Trademark, Marketing.b. Launched customized notification to partner creating an uptick in partner approval by 46%c. Defined gating of partner contact channel enabling 294 partners to contact Amazon.5. Product activation _ goal is to have partner sign up for Advertising API and call.a. Built funnel activation rate for base-lining demonstrating only 17% of partners calling the API.b. Initiated partner nudge process of completion of API process; Created an uptick of 25% API call.c. Implemented A/B testing to improve API form completion by 11%d. Identified headwinds for activation, recommended process re-engineering, causing an uptick in API calls by 35%

Goal: To drive’s Amazon policy of every day low pricing. Improve Amazon’s perception of price competitiveness with every new country launch. Integrate Amazon’s pricing with acquired subsidiaries.Key Result Areas: a. Delivered accurate pricing for 4.1 MM products across 27 categories in 13 countries.b. Lead pricing strategy for Amazon Retail Pricing for 4 New country launches.c. Implemented pricing strategy integrations for 2 Subsidiary (Souq and TheBookDepository).d. Automated pricing – Automated online competitive price assimilation for 96%of all products.e. Created strategy for scalable web crawling of 178 online competitor in 14 countries.f. Led large teams of 130 people and grew leaders.g. Work with retail category teams refine pricing rules.i create prioritisation logic to scrape competitor prices through automated and manual workflow.j. influence big data team to implement prioritisation strategy for product ingestion into workflowh. Orchestrate pricing strategy to respond to competitor sales/promotions. Highlights Designed / implemented workflow orchestration process across 2 sites for 1400 users.Introduced Virtual Employee Program steering cost reductions.Owned pricing programs across long tailed categories for worldwide markets.