As the Head of Branding & Business Development at Curry Fwd Collaborations, I lead a dynamic team in creating and executing innovative branding strategies and business propositions for hospitality ventures. Our firm provides comprehensive services, including architectural design, culinary consulting, interior design, and strategic branding, to ensure the successful launch and operation of restaurants, bars, and hotels. With a focus on delivering exceptional experiences, I work closely with our clients to bring their unique visions to life in the hospitality industry.

Building positive brand image and legacy through powerful storytelling, innovative campaigns and performing arts. Current projects: Little Bit Sober, a cocktail bar based in Kolkata. (Music & Events Curation, Marketing)Wedding Diaries, a bridal design exposition in Kolkata (Event Production)Shawarma Kingdom, a fast-food chain in Kolkata (Rebranding & Social Media)The India Story, a design and arts festival in Kolkata (Event Production & Music Curation)

Design, plan and implement all marketing, research, communication and event management activities for the Jugal's Literature Festival - the world's first literature festival on mishti. For more details, visit www.jugalslitfest.org.

Liaison with corporate clients for all corporate events and marketing campaigns undertaken by Smoke Inc. Oversee production and operations for all events of Smoke Inc. Manage artists and live music events undertaken by Smoke Inc.Oversee digital marketing for Mr. Babu, a collaborative independent music record label with Hindusthan Records (InReco)

Workflows. Communication. Social Media.

Research , plan and test an organization- wide communication strategy that can serve the requirements of the organization to improve its reach to economically marginalized communities , farmer producer companies , partners , national and international donors , young entrepreneurs , among othersCreate and develop communication materials for multiple websites , newsletter , organizational announcements , and social mediaAssess the effectiveness of outreach and engagement among the target audience in different channels and develop appropriate strategies based on insights on limitations and opportunities.Develop a communication strategy , based on organization- wide inputs and consultationsAssess and develop communication materials for the website (www.alcindia.org) that include writing for different pages , visual layouts , infographics , blog , etc.Develop content for the monthly newsletter and improve its reach and relevance using regular feedbacks from recipientsDevelop and collate content for Annual Report and other communication materials such as brochures , presentations , fact sheets , blogs , posters , investment notes , videos , photo essays , presentations , press releasesDevelop partnerships with media , content outlets , and social media channels to ensure stories from ALC India gets periodic coverageContribute to the execution of an Integrated Communication blueprint through appropriate campaigns and ongoing activitiesCarry out field visits to create case studies , stories of change and program outcomesIncrease engagement and communication across the main office , project offices , and stakeholders through aligning communication across instant messaging , social media , HR application , and offline meetingsManaging a pool of external experts engaged in developing multimedia (movie , video) materials , infographics , branding , advertising , etc.

Joined Beatzz as a Partner with the primary role of generating high volume of business and also oversee the company's areas of operations including event services and digital marketing.Successful events executed: Twin Cities Festival 2017 (Kolkata), Ffort Fiesta 2017 (The Ffort Raichak, Raichak), Aquaholi 2018 (Raichak on Ganges), Puja Escapade 2018 (The Ffort Raichak, Raichak), Afraa Restaurant Launch 2018 (City Centre Salt Lake), Sonar Tori Restaurant Launch 2018 (City Centre Salt Lake), Retro Rewind (Club Verde Vista, Kolkata), DHFL Eastern Zonal Conclave 2019 (Kolkata), Artist Management for The Orient City Center Salt Lake (Pop-up Fridays), Altair Boutique Hotel (Sunday Brunch). Successful Client Associations:Ambuja Neotia, Raichak on Ganges, The Orient, Altair, Sonar Tori, Afraa Deli, Afraa, DHFL Life Insurance, Wacker Metrochemicals, RFL Plastics, Himalayan Plywood, TravelExpress, etc.

Managing Director's Secretariat.Manage and strategise digital brand presence.Supervise social media and digital marketing of company projects incl. Utalika, City Centre, etc.Organising team member of The India Story 2015,2016.Editorial co-ordinator of Potpurri, the corporate magazine.Manage company archives(press releases, photos, etc.)Maintain media relations, public relations, etc.

Music Reviews, Content Development.

Creating course descriptors for various courses based on thecourse guidelines and inputs provided by Faculties and SME’s.Continuously developing a research flair through self-readingand interaction with in house faculties & other iconic facultiesfor inputs on quality content development.Taking supportive classesCreating research oriented Articles/ Papers / Other contents.Creating primary Case studies through primary research andsurveysAssisting in publications of books, manuals under guidance ofFaculties/ SME’s.Developing contents with an aim to replace published books within house e-books.Creating research based articles and presentations under GlobsynSkills for NSDC projectsSpecialization : Managerial Economics, International Trade, Finance.

Hosting weekly shows for three months.