Antoine De Bary Email & Phone Number

Kreuzlingen, Tg, Ch

Schaffhausen

Supporting our aim to become a truly customer-centric partner to sustainably feed our world! By translating the experiences, needs, benefits and purposes of our farmer's jobs to business solutions.

Europe

Supported UNICEF at their Private Fundraising HQ in Geneva to uncover donors insight and deliver SWAT analysis to be included in the strategic alignment between HQ and markets. In parallel supported Nestle Bfood Product Technology Center for Innovation to deliver a strategic database of past tested concepts and ideas to allow a forecasting based on advance machine learning algorithms.

Heidelberg Area, Germany

Part of the Management Leader Team supporting the transition period to the new RB2.0 Health Unit split. Conduced several BDIs, Validations (Link, BCE) and Volume Forecasts as well as support of TM/CM and Ecommerce functions.

Singen, Germany

Member of Nestle´s global team looking at food trends to define the company´s innovation road map. • Assessed, recommended and planned an enhanced Demand Landscape study to help markets and the center to answer “where to play” and “how to win”. • Run and implemented a new Big Idea research for the Buitoni brand. • Assessed and defined for Maggi global target consumers the Consumer Touchpoints to support future media planning. • Run and implemented several Concept Testing for the Maggi innovation path• Supported category leads with analytics to define category planning

Rolle, Switzerland

The Regional Consumer & Shopper Insights supports the regional marketing and trade operations by delivering insights to increase category penetration and profitable growth. • Significant contribution with shopper understandings for Custom Thoughtful Leadership programs and top to top (T2T) client meetings; Participated in T2T trade meetings with sales department to communicate category knowledge• Run and implemented E-commerce knowledge in the UK for SCJ categories• Run and implemented state of the art shopper research in Germany, France, Italy and UK. Resume findings in key nuggets common to all markets that today are key for customer marketing activities. • Resumed consumer insights and translate them into recommendations and actionable items for the key business stakeholders• Deployed to the regional management research studies run globally at HQ like Demand Spaces research to define brand architecture, copy tests run with neuroscience and System I among other studies• Supported regional teams with tactical research studies both at shopper and consumer level. The findings were key groundwork for marketing discussions. • Manage research agencies to ensure projects are delivered against business objectives, in time and against budget and in line with SCJ standards and best practices.• Stay close to new trends and techniques in consumer and shopper research methodologies like Neuroscience, System I and Barriers of Penetration

Buenos Aires, Argentina

Principal advisor of a demanding marketing department supporting business decisions with primary and secondary research:• Run and implemented several Bases I and II studies for forecasting New Product Development (NPD), restages and line extensions• Run and implemented several copy test pre- and post launch• Run and implemented several qualitative and quantitative studies to deep dive into consumer behaviours• Run and implemented several choice like studies like Turf or Conjoint for assortment understanding • Co design Nielsen reports to match marketing, customer marketing and sales needs • Coordinated large selection of key providers among others Nielsen, Ipsos, TNS and other small boutiques for local and global projects• Managed research agencies to ensure projects are delivered against business objectives, to time, against budget and in line with SCJ standards and best practices.

Argentina

Responsible for managing global accounts• Significant achievement in the activation of the Glaxo Smith Kline (GSK) account for the CariCam region supporting with package testing and consumer insights for Over the Counter (OTC) categories• Gained the trust of Brand Managers at Kraft Foods Inc (Mondelez) supporting key decisions among other topics: line extensions for Oreo with a state of the art research design including Kids between 10 and 15 years old. • Run several Ipsos Brand Perceptor studies for InBev (beers) and Granix (Frutigram cookies)

Zurich

Customer satisfaction metricsDesigned, managed and implemented for the Adecco Group, a Fortune 500 company and world leader in HR services, an advanced cost-effective client feedback system to systematically track satisfaction, loyalty and New Promoter Score (NPS) globally.• Project managed the research that involved 30+ countries, 15+ languages and about 1 million responses. • Built a knowledge process outsourcing team in Argentina to achieve complex statistical calculations at low cost. • Worked together with a BPO company in India to prepare country reports rapidly and cost effectively.• Aligned quality management teams in the countries and regions to meet the project objectives accurately and to support the program. • Identified and supported critical findings and presenting them to the CXO’s.

Responsible for empirical design of projects and data modeling and processing. Principal advisor to the Senior Partner. • Successfully organized and participated in clientele development efforts.• Modeled and estimated the regional economic impact of new investments for a leading Swiss energy brand (KWO).• Measured the country economic impact of the UEFA EURO 2008 football games (responsible for empirical design, data modeling and final impact estimates).• Co-developed a system to measure the impact of Tourism for individual Swiss communes across economic sectors. Co-authored an article in `Schweizerische Tourismuswirtschaft, Jahrbuch 2005/2006' IDT-HSG St. Gallen University: 31-53).• Redesign core methodology to calculate sport and cultural events socioeconomic regional impact, enabling its use for smaller events. Automated processes to increase efficiency and speed (scanner-based and Internet techniques).

Responsible for budgeting and project coordination for key international clients of this Argentinean subsidiary of INNER Spain.• Identified, contracted and established a team to manage a license-based tool for advertising and brand evaluation (add+impactTM). Successful client implementations.• Key person for all quantitative research projects including techniques from descriptive to complex multivariable analysis (conjoint, regression, etc).• Responsible for the coordination of multi-country research

In charge of research projects in the areas of public opinion polling and consumer research. • Led the introduction of state-of-the-art research and statistical techniques, significantly improving performance and reducing project completion time. • Successfully acquired new clients.

Key person in charge of the statistical analysis. Introduction of the SPSS tool for computer-based data research and statistics. Important participation in projects funded by reputable Swiss government research fund (Swiss National Science Foundation). Co-author of several studies. Left to Argentina due to attractive work offer and family plans.

Five Years With All Completed Courses, Though Thesis Not Finished (Started Own Business), Social Psychology, Minors In Business Administration And It

Activities and Societies: Tutor of Social Psychology Methods

Bachelor'S Degree