Debashis Mohapatra Email & Phone Number

India

Dubai, United Arab Emirates

Head of Media

Mumbai, Maharashtra, India

Leading Retail Media Practice for Publicis Groupe, India - Driving eCommerce thought leadership across the groupe - Business Development for the Groupe. - Lead media strategy across Marketplace & D2C business. - Creating best practices and building commerce capability across the Groupe Agencies. - Working on next-gen tools and tech that will bring transformative change for eCommerce in India.

Gurugram, Haryana, India

Leading E-Commerce & D2C excellence for Mondelez- Ecommerce thought leadership - D2C Customer Acquisition- Google & Facebook Performance Marketing- Amazon Search (PPC)- Building Partnerships- Audience Orchestration for Commerce- Crafting Full Funnel Customer Journeys- CDP deployment for Commerce- Driving Ecommerce user penetrationBuilding category leadership for Mondelez across Ecommerce and Customized gifting space.

Gurgaon, India

Shaping the FMCG private label game for Grofers and Building sustainable brands.Launched 105 products in 22 month across Home Care, Personal Care, Hygiene, Oral Care, General Merchandise, Fabric Care and so on.. Built category leadership in:- Fragrances- Facewash- Fresheners - Baby Wipes- Tissues and Disposables- Shower GelBrands developed: GHappyHome, GHappyBaby, O'Range, SaveMore, StepOut, Freshburst, SaveMore

Bangalore

Working full-time on changing the rural landscape for Himalaya Baby & Mother Care products. Building the team and working on initiatives to improve Himalaya's coverage into Rural India.

Bangalore

- Led premiumization for Personal Care Appliance portfolio on Flipkart. - Handling portfolio of brands starting from Philips to Braun, Remington, Veet, Havells etc. - Launched and grew Syska Personal Care from 20L p.m to 1.2Cr p.m in a span of 5 months. - Working on making Flipkart the destination for premium and super premium range of personal care appliances.

Bengaluru Area, India

Managing & growing appliances brands on the platform through negotiating the best offer prices and providing visibility through a host of marketing properties. I create value for Flipkart & our partners through carefully selecting the relevant assortment and provide the best of customer experience on Flipkart. The things I love about this job is customer negotiation. I love building a common ground to build longterm business partnerships. I have been instrumental in growing the business as well as portfolio for my brands. Also working on Landline Phone as a vertical to grow it further.

Kolkata Area, India

Handled sales and marketing of Domestic Appliances and Personal Care products in Kolkata. Have had the opportunity to establish the Cosmetic Channel for Personal Care Products. With changing technologies and work methodology, I also worked on streamlining Data Management System (DMS) at distributor points.

Kolkata & Siliguri Zone

Managed In-Store trade marketing for South Kolkata region with 1200 Oral Care Centres consisting of General Store, Kirana Store, Chemist & cosmetic channel. Executed multiple brand launches in Kolkata - Colgate Active Salt- Colgate Visible White- Colgate Slim Soft Toothbrush- Colgate Sensitive Pro ReliefIn my second stint, Managed Channel Development across North Bengal. Handled territories of Malda, Jalpaigudi, Siligudi, Darjeeling, SikkimI also led the rural direct distribution project for my territory.

Delhi Ncr

Territory: Delhi/NCR, Rajasthan, Punjab, UP, West BengalRole:1. Branding & Brand management2. Vendor Management3. Consumer Activation4. Designing Marketing Collateral5. Agency coordination6. Marketing PlaningSuccessfully executed ' Love this Feeling ' IMC campaign for the launch of Acuvue Moist Daily Disposable Contact lens.

One of the greatest learning points so far in my career. I and my teammates were assigned as Mystery Shoppers to secretly visit and evaluate the service quality of its stores spread all over India. We evaluated the service standards on the basis of ServQual Dimension. I also came to know about the complete service delivery model of a luxury retail company. I understood that for every shopping we do across the cash counter, a complex and sophisticated distribution and marketing mechanism works behind the curtains to provide that Customer Delight.

Mba/Pgdm, International Business & Marketing

Activities and Societies: Marketing Forum, Inter-college quiz competition,

B-Com, Commerce