Debashis Roy

Debashis Roy Email and Phone Number

Automatization and Analytics Specialist @ VISIBILITY DIGITAL
Pilsen, Plzeň Region, CZ
Debashis Roy's Location
Plzen Metropolitan Area, Czech Republic
About Debashis Roy

Intermediate Level Technical Digital Marketing Specialist with 3+ years of experiences, a Master’s degree in Business Administration.* Migration & Automation between CRM (Hubspot, Salesforce, pipedrive etc.)* Automation for repetitive task and streamline the process (Make, zapier, pipedream, custom etc.)* Google Tag Manager (Web & Server-side) connect with different tools (ex, Meta & Tiktok CAPI etc.)* Supermetrics: fetch data from different source to google sheet and prepare reports.* Basic to Intermediate Level: HTML, CSS, JavaScript, Python, SQL, Big Query, JSON, REST API etc.* Pay Per Click (PPC) / Search Engine Marketing (SEM) (Google Ads, Bing Ads etc.)* Amazon PPC Campaign Manager, Keywords/ASIN mining.* On-page SEO & Off-Page SEO (Search Engine Optimization)* Content Strategy & Marketing & Created Business Proposal.* Online Reputation Management (ORM).* Social Media Optimization (SMO) & Chatbot Optimization & Ads.* GA4, Google Search Console, Google Tag Manager, Looker Studio, Power BI, Google Sheet* CMS: Wordpress, Hubspot CMS, WIX, LeadPage, Unbounce etc.

Debashis Roy's Current Company Details
VISIBILITY DIGITAL

Visibility Digital

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Automatization and Analytics Specialist
Pilsen, Plzeň Region, CZ
Debashis Roy Work Experience Details
  • Visibility Digital
    Automatization And Analytics Specialist
    Visibility Digital
    Pilsen, Plzeň Region, Cz
  • Visibility Digital
    Automatization And Analytics Specialist
    Visibility Digital Nov 2020 - Present
    Prague, Czechia
    * Setting up Google tag manager web for GA4, Search Console, DV360, Meta, Tiktok, Linkedin, Different Events etc.* Setting up Google tag manager server side for GA4, tiktok CAPI, Meta CAPI etc.* Setting up Meta CAPI on Amazon AWS server. (Following Meta Guide)* Using Supermetrics fetch data from different sources to google sheet and prepare report to Google sheet, Looker studio, Power BI etc.* Connecting GA4 to Google Ads, DV 360, BigQuery.* Researching and developing new services with the help of my collegues that can offer to new and existing clients.
  • Autoarti
    Integration Specialist
    Autoarti Feb 2021 - Present
    Prague, Czechia
    * Migrating of CRM records among systems using CSV import or Using different tools for API Import and synchronization between systems one-way or two-way.* Using Automation tools streamline the process different repetitive tasks and extra manual work etc. * Emailing automation based on different trigger and events and prepare automated active list of customer data based on filter who will receive the emails.* Preparing report based on the client requirement inside the CRM report or Google Sheet, Power BI etc.* Researching and developing new services with the help of my collegues that can offer to new and existing clients.
  • Jump Turn Media S.R.O.
    Digital Advertising Specialist
    Jump Turn Media S.R.O. Jun 2020 - Sep 2020
    Prague, Czech Republic
    * Managing Amazon PPC campaign manager (Sponsors Product Ads, Sponsors Brand Ads & Product Display Ads) for US, UK, DE, Spain, Italy, France Marketplace.*Maintenance & monitoring of keywords bid daily & monthly budget caps, impression share, increase conversions/Sales, Lower the ACOS & run profitable campaigns.*Keywords Research & ASIN mining for each marketplace with the help of helium, google sheet etc.Monitor & analyze the reporting of all the amazon PPC campaigns for decision making. * Working to bring Google shopping ads, Search, & Display ads, Facebook Ads traffics on their Amazon product detail page & their store page by using deep links on CMS website & Shopify store.* Assist my co-worker with Amazon PPC strategy & implement for a new product launch as per their need.
  • Goapps.Live
    Digital Marketing Specialist
    Goapps.Live Mar 2018 - Oct 2019
    Bangalore, India
    Metric focused Digital Marketing Specialist who consistently increase market share & revenues in growth & declining markets by skillfully producing branded email campaigns integrated with social media & traditional marketing. Precisely targets audiences at the proper frequency to ensure ROI is attained for each marketing initiative.● Manage a variety of digital media campaigns (Include paid search, display & video) & develop strategies & tactics for clients.● Help drive the strategy & implementation of in-house technologies to execute & optimize PPC campaigns.● Help to improve sales journeys through the website, optimizing for commercial gain based on technical insights (A/B, MVT).● Work with our internal business intelligence team to help drive attribution & customer lifetime value, tracking model.● Day to day implementation of paid search tactics that include keywords development, budget allocation as well as campaign optimization, planning negotiating & executing digital media campaign based on objectives.● Monitor & analyze the reporting of paid search & digital media campaigns.● Review website analytics to recommend changes & improvement for creative for different campaigns & ad copy.● Assist in maintenance & monitoring of keywords bid, daily & monthly budget caps, impression share, quality score, conversions, cost per lead & other important metrics.● Identify opportunities to improve all digital media campaign performance.
  • Swadesh Softwares Pvt Ltd
    Digital Marketing Specialist
    Swadesh Softwares Pvt Ltd Jan 2018 - Oct 2019
    Durgapur Area, India
    Provided strategic & tactical set up for all social media channels along with company blog, email marketing campaign & SEO/SEM strategies. Collaborated with marketing & company executive to ensure strategy aligns with company objectives. ● Manage a variety of digital media campaigns (Include paid search, display& video) & develop strategies & tactics for clients.● Help drive the strategy & implementation of in-house technologies to execute & optimize PPC campaigns.● Help to improve sales journeys through the website, optimizing for commercial gain based on technical insights (A/B, MVT).● Work with our internal business intelligence team to help drive attribution & customer lifetime value, tracking model.● Day to day implementation of paid search tactics that include keywords development, budget allocation as well as campaign optimization, planning negotiating & executing digital media campaigns based on objectives.● Monitor & analyze the reporting of paid search & digital media campaigns.● Review website analytics to recommend changes & improvement for creative for different campaigns & ad copy.● Assist in maintenance & monitoring of keywords bid, daily & monthly budget caps, impression share, quality score, conversions, cost per lead & other important metrics.● Identify opportunities to improve all digital media campaign performance.
  • Intraxis Solution Private Limited
    Seo Specialist
    Intraxis Solution Private Limited Apr 2017 - Jan 2018
    Kolkata Area, India
    Assumed responsibility for 15+ clients who had been neglected due to a perceived lack of growth potential. Designed & implemented successful organic search programs, working closely with clients' marketing teams & /or executive leadership.● Managed All SEO & social media strategies for software companies.● Produce reporting that provided analysis to help maximize the client’s ROI.● Created & Optimized Web Content.● Created & optimized web page meta data.● Monitored organic search results via Google analytic.● Managed & Maintained keyword list & monitored keywords ranking.● Strategized content marketing initiatives & inbound link acquisition.● Managed Google Ads Campaign.● Monitored emerging industry trends to integrate within digital media campaigns.
  • Seven Boats Info-System Pvt. Ltd.
    Digital Marketing Intern
    Seven Boats Info-System Pvt. Ltd. Feb 2017 - Mar 2017
    Kolkata Area, India
    Overseeing online marketing across all social media platforms, SEO, Web Analytics, search console, google ads campaign. Maintaining a relationship with media contacts. Keep a check of the public relations' outreach.
  • Adeline Marketing Pvt Ltd
    Business Development Executive
    Adeline Marketing Pvt Ltd May 2016 - Mar 2017
    Kolkata Area, India
    Provide administrative business development support for the company with oversight responsibility for attracting new clients & developing new relationships to support future business.● Direct the coordination of all implementation tasks involving third partyvendors as well as provide consultation to clients on system implementation.● Create robust business development plan to engage markets & meet bookings, sales, cash & profit objectives after identifying business unit operating plan deficiencies & initiate market surveys/analysis.
  • Travel And Tourism Company
    Tour Escort/Guide(Part Time)
    Travel And Tourism Company Jun 2015 - Jan 2016
    Kolkata Area, India
  • Local Medical Marketing Company
    Data Operator/Cashier (Part Time)
    Local Medical Marketing Company Dec 2014 - May 2015
    Kolkata Area, India

Debashis Roy Skills

Management Online Travel Pay Per Click Online Lead Generation Content Marketing Web Analytics Marketing Strategy Facebook Ads Search Engine Marketing Advertising Google Adwords Online Marketing Search Engine Optimization Google Analytics Online Research Social Media Marketing Email Marketing Online Reputation Management

Frequently Asked Questions about Debashis Roy

What company does Debashis Roy work for?

Debashis Roy works for Visibility Digital

What is Debashis Roy's role at the current company?

Debashis Roy's current role is Automatization and Analytics Specialist.

What schools did Debashis Roy attend?

Debashis Roy attended Sikkim Manipal University - Distance Education, University Of Calcutta, Mahatma Gandhi University, Rabindra Bharati University, Kolkata, The University Of Burdwan.

What skills is Debashis Roy known for?

Debashis Roy has skills like Management, Online Travel, Pay Per Click, Online Lead Generation, Content Marketing, Web Analytics, Marketing Strategy, Facebook Ads, Search Engine Marketing, Advertising, Google Adwords, Online Marketing.

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