Debashish Bose Email & Phone Number

Pune, Maharashtra, India

Ahmedabad, Gujarat, India

Setting up a world-class Centre at the most prominent management institute in India and globally which focuses on Environment, Social and Governance (ESG) by contributing to knowledge and thought leadership through cutting-edge research, evidence-based advisory, and advocacy with a vision toimprove the ESG performance of Indian businesses. The Centre envisages playing an active role in developing the institutions and supportingecosystem for integrating ESG into the strategic business and investment decisions of private andpublic organizations. The Centre is mission-driven to transition businesses towards a stakeholder-centric future of capitalism, focusing on long-term enterprise value, shared societal prosperity, and a sustainablerelationship with the planet.

Ahmedabad, Gujarat, India

- Led the Extended Producer Responsibility (EPR) business unit of the company, managing more than 60% of Gujarat's urban Municipal Solid Waste (MSW). - Enabled Consumer Brands such as Amul, PepsiCo, Mondelez, Asian Paints, Nestle, Britannia, Zydus, Nirma and many across diverse industries, to achieve their mandates in accordance with the Plastic Waste Management Rules (PWM) laid down by MoEFCC and CPCB. - Analyzed and Developed in-depth understanding of the regulatory frameworks and policies in waste management to deliver the most appropriate and viable solutions to Brands, Producers and Importers to achieve their sustainability goals in line with the Circular Economy principles. - Developed and Managed relationships with key external stakeholders such as Urban Local Bodies (ULBs), Swachh Bharat Mission, GPCB, Municipal Corporations and Nagarpalikas, etc.- Organized and Delivered Outreach Programs & stakeholder engagement through events and conferences, partnership and alliances with industry bodies and associations such as AIPMA, GSPMA, GCCI, etc.- Generated engaging & informative marketing content and collaterals to develop a complete outbound funnel for new business development leads by reaching out to targeted audience and focused lead conversion strategies for improved ROMI and increased revenue. - Developed and implemented the Annual Business Plan and Strategies that complemented the Business objective and delivered profitability for the business unit.- Accountable for revenue and market share growth, brand consolidation, vendor management, cost control.- Implemented the product and business planning process across cross functional teams.

Ahmedabad, Gujarat

- Established Retail Operation business model, set up business operation team, distribution network and sale operation which have generated additional revenue stream & boost bottom line.- Drove wood pellet retail industry on new growth path by launching Industrial Burners, Pellet Feeding System, Hot Air Generator and Hot Water Generator by replacing diesel & other fossil fuels.- Increased domestic biomass pellet sales in the retail market by 85% (from 1300 MT to 2400 MT per month) within 2 quarters by defining & developing market segments, appointing distributors, strategic tie ups & product development.- Developed strategic tie ups & established relationship with OEM’s & capital goods companies like C S Aerotherm, Dynamech Engineers, Economode, Pritul Machinery, ReGreen, Thermax, IBL and other local boiler, hot air generator and thermic fluid heater manufacturers.- Represented Abellon at the Clean Cook Stove Forum New Delhi 2017, a strategic initiative by UN Foundation for Global Alliance for Clean Cook Stoves. Member of a panel discussion for developing market strategies for solid biomass-based fuels like pellets to meet the challenges of fossil fuels in developing & under-developed economies.- Led the channel strategy, translated product and business strategies into executable channel plans and drove implementation in the domestic market with a team of 57 sales, service & installation team.

Ahmedabad Area, India

- Increased market penetration and coverage pan India by appointing distributors in new markets.- Formulated long & short-term strategic plans & marketing campaigns to enhance operations aligning with macro plans of the organization & industry trends.- Prepared & rolled out promotional & incentive schemes as per the business cycle requirement for distributors & customers.- Formulated B2B campaigns of online portals targeted at enhancing distributor network & customer base for the company.- Executed profitable & productive business relationships & built an extensive client base with merit of accomplishing multi-fold revenue increase.- Steered primary & secondary sales of renewable energy equipment & pellets to various customers across segments and locations.- Implemented major and key initiatives in market development, distribution expansion and sales operations.- Identified distribution gaps from geography, product line and customer segment perspective and guided sales team to achieve as per agreed plan.- Managed positive Return on Investment (ROI) by establishing appropriate selling model & customer metrics.- Ensured customer satisfaction through timely preventive maintenance of equipment & reducing TAT of breakdown requests.

Ahmedabad Area, India

- Conceptualized, implemented and ensured timely execution of various marketing & brand building initiatives across different channels (ATL & BTL) as well as online & offline to achieve the business unit goals and objectives.- Managed and worked in tandem with the design studio, external vendors / agencies for marketing creative and collaterals in line with the brands communication strategy, marketing calendar and aesthetic appeal.- Responsible for Media Management – Buying & Planning, PR and handling external agencies, key channel partners and vendors.- Prepared annual and quarterly marketing & sales budgets, plans / calendar, efficacy reports of various marketing initiatives and maintained the marketing inventory.- Developed & managed external as well as internal communication channels like website, advertisements, brochures, presentations, corporate films, intranet, newsletters, e-mailers and other marketing collaterals in line with the brands communication strategy.- Contributed as an integral part of the core launch team in the Positioning and Marketing Strategy for the launch of new initiatives.

Cambridge, United Kingdom

Carried out a social audit of Cambridge City with a view to increasing The Big Issue magazine’s community penetration and creating better links between the City’s key players. - This involved creating questionnaires, conducting interviews, collecting and analyzing data, developing a new marketing & distribution plan.- Presented the findings and recommendations to the Board of Directors of The Big Issue Ltd., a London based social media enterprise.

Vadodara Area, India

- Worked with the launch team for Baroda station and managed Key Accounts for Big FM.- Set up long term and short term strategy tactics for clients to associate with Big FM through commercial airtime selling.- New Business Development offering marketing and branding solutions to client as per their promotion objectives.- Coordinated and streamlined cross-functional work – Coordinated for radio campaign with Programming team across Gujarat / nationally and liaise the same with client.- Identified new products and product modifications to support Big FM and prospective clients.- Played a key role in creating awareness and promoting FM radio as a new medium in the Baroda market among advertising agencies and clients.- Selling air time (FCT) to retail & corporate clients, conceptualizing & selling spikes and fabric days.- Mentored trainees and new recruits.- Spearheaded Activation projects like World Heart Day, Doctors Day spike, Avenue Overseas spike, etc.

Vadodara Area, India

- Worked on Special Feature Reports both locally and nationally.- Generated revenue for the newspaper through concept selling & evaluating options.- Primarily responsible for the overall development of the 'Education Category' .- Responsible for space selling and BTL activities by offering advertisers relevant and innovative platforms to reach out the target audience.- Managing portfolio over 250 clients across different categories like Schools, Management Institutes, Colleges, Overseas Education, PSU’s, healthcare, automobiles, etc.- Maintaining good relations with Clients & Top 50 Ad agencies.- Responsible for monitoring competition very closely.

Post Graduate Diploma In Management (Communications), Media & Entertainment, Marketing, Branding, Communications

Master Of Arts (M.A.), Global Communications

Activities and Societies: - Cambridge University, Festival of Ideas, Cambridge, UK - Cambridge University, Enterprise Tuesday, Cambridge.

Bachelor Of Commerce, Marketing

Activities and Societies: Coordinator for the Management Students Association (MSA)

Global Immersion Program, Convergent Media In Western Europe - The Case Of Swiss Media Organizations

Global Immersion Program, International Business Strategy & Planning