Debasis Bhattacharjee Email & Phone Number

Mumbai Area, India

• I had always nurtured the dream of working in Mumbai; wanted to experience the real mecca of the Advertising industry. This was fulfilled by getting engaged with this early stage agency. Here I managed the account of.
• Handle the entire brand portfolio with respect to Mass & Digital Media, both for B2B & B2C consumer portfolios
• Provide direction and qualitative inputs during the various stages of the creative development, ensuring an Integrated Marketing Approach
• Develope communication plans & strategies for the brands and monitoring / tracking the competition and analysing their communication strategy
• Responsible for the overall financial performance of the account
• Generate new business opportunities by identifying the key communication initiatives of the brands and pitching new ideas thereby mining more revenue

Pune Area, India

• Got into this Agency as it specializes in B2B communication with strong hand in Events & Exhibition & Space branding. I serviced the key accounts of Pfizer India, Nichrome Packaging, Varroc Engineering, GlobalStep, ARG.
• To provide creative direction by giving qualitative inputs during the designing stage of the communication materials; Team management, Resource allocation, MIS tracking & report generation, Account Revenue monitoring.
• To develop new business opportunities for the agency, which I did by:1. Mining within the retained clients2. Identifying new businesses, Cold Calling & meeting them, understanding their problem areas and their need for.
• Conceptualised & Developed the brand communication for Varroc Engineering
• Successfull execution of the Space branding of BKC, Mumbai Head Office of Pfizer India Ltd.
• Devised the communication strategy and executed the launch campaign of the 1st residential project of ARG Builders in Solapur Road, Pune

Pune Area, India

• I had to relocate myself to Pune due to family reasons. Here I got an opportunity to work on multiple key accounts of the Agency, like Piaggio Commercial Vehicles; Italian superbikes, Benelli, which tied up with the.
• Successful launch campaign of DSK Benelli motorcycles in India.
• Effective Brand Repositioning of Calderys and designing & implementation of the key communication material, including advertisement, catalogues, audio visuals, etc., at the global level.
• Successful launch of Piaggio Ape’ Xtra DLX.

New Delhi Area, India

- Worked on LG Air Conditioners (Room & Commercial)- Successfully done the LG Air-Conditioner 2014 Campaign - Print & TVC

South Delhi

I serviced the two key accounts of Suzuki Motorcycle India (SMPL) and Hindustan Sanitaryware Industries Ltd. (HSIL).It was a vast and varied experience which included designing of sales promotional materials, advertisements for HSIL and advertisements, Television commercial, audio visuals, etc., for SMPL.Some of my key accomplishments included:- Auto Expo.

Gurgaon, India

My first exposure to the advertising industry, that too with a MNC Agency. I had a fantastic exposure of working on the account of Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI)Key Accomplishments were:- Auto Expo 2010, New Delhi- Product Launch: CB Unicorn Dazzler, VFR1200 F- Launch Campaign: CB Twister- Still Photo-shoot experience: CB Shine, CB.

New Delhi Area, India

Post-Graduate Diploma Program In Communication, Marketing

M.A. Mass Communication

Bachelor Of Science (B.Sc.), Computer Science