Account Director
I had always nurtured the dream of working in Mumbai; wanted to experience the real mecca of the Advertising industry. This was fulfilled by getting engaged with this early stage agency. Here I managed the account of Aptech Limited, an education and training company. My responsibilities were to: • Handle the entire brand portfolio with respect to Mass & Digital Media, both for B2B & B2C consumer portfolios • Provide direction and qualitative inputs during the various stages of the creative development, ensuring an Integrated Marketing Approach• Develope communication plans & strategies for the brands and monitoring / tracking the competition and analysing their communication strategy • Responsible for the overall financial performance of the account• Generate new business opportunities by identifying the key communication initiatives of the brands and pitching new ideas thereby mining more revenue • Establish and maintain strong relationship with the Client• Team Management• Recruitment of necessary resourses, Training and contuct team building activitiesNotable Accomplishments:• Worked on conceptualisation & designing of brand & tactical-based communication for the upcoming academic year, of key brands, namely, Arena, MAAC, Aptech Computer Education, Aptech Aviation Academy & LAPA (Lakmé Academy Powered by Aptech). • Conceputalised and designed day-to-day tactical campaigns for the above key brands, for the Digital media• Ramped up the client satisfaction score by regularly interacting with clients and ensuring that queries, escalations and deliveries were addressed on time
