I had always nurtured the dream of working in Mumbai; wanted to experience the real mecca of the Advertising industry. This was fulfilled by getting engaged with this early stage agency. Here I managed the account of Aptech Limited, an education and training company. My responsibilities were to: • Handle the entire brand portfolio with respect to Mass & Digital Media, both for B2B & B2C consumer portfolios • Provide direction and qualitative inputs during the various stages of the creative development, ensuring an Integrated Marketing Approach• Develope communication plans & strategies for the brands and monitoring / tracking the competition and analysing their communication strategy • Responsible for the overall financial performance of the account• Generate new business opportunities by identifying the key communication initiatives of the brands and pitching new ideas thereby mining more revenue • Establish and maintain strong relationship with the Client• Team Management• Recruitment of necessary resourses, Training and contuct team building activitiesNotable Accomplishments:• Worked on conceptualisation & designing of brand & tactical-based communication for the upcoming academic year, of key brands, namely, Arena, MAAC, Aptech Computer Education, Aptech Aviation Academy & LAPA (Lakmé Academy Powered by Aptech). • Conceputalised and designed day-to-day tactical campaigns for the above key brands, for the Digital media• Ramped up the client satisfaction score by regularly interacting with clients and ensuring that queries, escalations and deliveries were addressed on time

Got into this Agency as it specializes in B2B communication with strong hand in Events & Exhibition & Space branding. I serviced the key accounts of Pfizer India, Nichrome Packaging, Varroc Engineering, GlobalStep, ARG Builders, amongst many other brands on a rate card basis.In this Agency, I got exposed to an integrated approach to Advertising & Communication using a combination of the various Mass media & Non-mass media channels, like, Digital media, Events & Exhibitions, Space Branding, Experiential marketing, etc.My core responsibility was:• To provide creative direction by giving qualitative inputs during the designing stage of the communication materials; Team management, Resource allocation, MIS tracking & report generation, Account Revenue monitoring, Agreement/Proposal closure & Invoicing; Vendor Management and Cost negotiations.• To develop new business opportunities for the agency, which I did by:1. Mining within the retained clients2. Identifying new businesses, Cold Calling & meeting them, understanding their problem areas and their need for communication; presenting them with the necessary communication solutions. This was followed by constant persuasion & follow ups; Client relationship management.Key Achievements here were:• Conceptualised & Developed the brand communication for Varroc Engineering• Successfull execution of the Space branding of BKC, Mumbai Head Office of Pfizer India Ltd. • Devised the communication strategy and executed the launch campaign of the 1st residential project of ARG Builders in Solapur Road, Pune • Executed various tactical paid campaigns & managed the SEO, for Nichrome Packaging

I had to relocate myself to Pune due to family reasons. Here I got an opportunity to work on multiple key accounts of the Agency, like Piaggio Commercial Vehicles; Italian superbikes, Benelli, which tied up with the DSK group in India to form DSK Benelli Motorcycles; and one of Pune’s biggest real estate player, Gera Developers, in the B2C category.In the B2B space, I handled the account of the World leader in refractory solutions, Calderys, which was an account based our of Paris. My key accomplishments were: • Successful launch campaign of DSK Benelli motorcycles in India.• Effective Brand Repositioning of Calderys and designing & implementation of the key communication material, including advertisement, catalogues, audio visuals, etc., at the global level.• Successful launch of Piaggio Ape’ Xtra DLX.

- Worked on LG Air Conditioners (Room & Commercial)- Successfully done the LG Air-Conditioner 2014 Campaign - Print & TVC

I serviced the two key accounts of Suzuki Motorcycle India (SMPL) and Hindustan Sanitaryware Industries Ltd. (HSIL).It was a vast and varied experience which included designing of sales promotional materials, advertisements for HSIL and advertisements, Television commercial, audio visuals, etc., for SMPL.Some of my key accomplishments included:- Auto Expo 2012, New Delhi- Dealer Meet 2012, 2013, New Delhi- Launch campaign of Suzuki Swish 125 scooter- Re-positioning of Suzuki Access 125 scooter- TVCs for Suzuki Swish; Suzuki Corporate (Apna Way of Life campaign 2012, 2013)

My first exposure to the advertising industry, that too with a MNC Agency. I had a fantastic exposure of working on the account of Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI)Key Accomplishments were:- Auto Expo 2010, New Delhi- Product Launch: CB Unicorn Dazzler, VFR1200 F- Launch Campaign: CB Twister- Still Photo-shoot experience: CB Shine, CB Unicorn Dazzler- TVC experience: Honda Unicorn Dazzler