Debasish Ghosh Email & Phone Number

Accra, Greater Accra Region, Gh

Greater Accra Region, Ghana

Tanzania

* Hands on experience of setting up of Bosch business in Tanzania * Lead sales force * Market Mapping * Retail experience zone of Bosch Power tool showroom in Dar es Salaam, Tanzania * Planning & budgeting * Team handling & strategy * Drive value for Car workshop, Diesel Centre , Spares , Power tools * Establish channel mix - Transporters ( Direct Users ) & Garages & Dealers * Annual Budgets preparation in coordination with all divisions . * P&L Management .

Bengal , Bihar , Jharkhand , Odisha , North East , Up East , Chattisgarh , Nepal & Bhutan

- Strategize on increasing sales potential. Seek market intelligence. - Strategize on regional schemes, promotions seek approval for implementation; monitor trends suggest options for increase brand performance in order to ensure brand credibility increase in sales volume.- Fleet Retention & Addition – Ensuring fitment at periodic intervals. Providing fleet wise Tyre performance data with CPKM (Cost per kilometre analysis). Adding new fleets.- Assess potential market; map dealer distribution network sales promoters: evaluate opportunities in existing market identify new segments; track market receptivity suggests strategies; approve plans; provide feedback to National Head - Sales in order to increase market share.-Monitor collections status; negotiate terms conditions with required parties; track projected sales volume vs. actual; initiate corrective steps; provide feedback to planning team in order to ensure profitable sales in the region.- Lead, direct, guide support team members; review monitor performance; ensure transfer of knowledge development of professional talent; be a mentor in order to build a competent and performance oriented team.-Adding new Truck Wheel Centers (Truck tyre sales & service centre) on highways. Periodic checks and audits on proper functioning of equipment’s. Driving secondary activity for ensuring tyre offtake as per agreement. -Develop strategy and long-range plans to support sales targets, and achieve revenue-Strategic Marketing Mix - Participation in strategy development for channel and customer mix, - -Competitor analysis. Provide input on Supply Chain strategy as well as catering to the product demand as per the region requirements.

Bengal , Bihar , Jharkhand , Odisha , North East , Up East , Chattisgarh , Nepal & Bhutan

* Trade Marketing – In store & On store branding as per brand guidelines. In market visibility – OOH, Trade fair, rural activation, market communication. Driving trade & communication scheme roll out. * Cost saving & Budgetary control – Savings through negotiations in coordination with commercial. Effective utilisation of budget through proper tracking & provisioning. * Participate in annual marketing planning provide inputs on market needs in order to build strong profitable brands in the market; ensure coordination between sales marketing functions, identify, develop monitor operations and strategies in order to build strong profitable brands in the regional market.* Business Development – New dealer support campaign, Brand shops on boarding & weak market identification and product wise plan to gain market share. * Customer Development – Identifying Truck & LCV operators, Taxi operators and develop loyalty program to attach customer to Brand Shops for long term business relationship.* Added 55 new Brand Shops whereby adding to the incremental business of 1.65 Cr APM in a span of 3 years.* Successful implementation of T-Max (loyalty program) in Kolkata, Guwahati & Lucknow in 2017 whereby adding 200+ taxi fleets (having vehicle of 30 + taxi) to brand stores for driving sell out (secondary).* Conceptualization and implementation of the Preferred trade partner concept in the tyre industry to gain major counter share in key multibranded outlets across the zone.

Bengal , Bihar , Jharkhand , Odisha , North East

•Brand Visibility & managing all BTL activities. Instore & Oustore visibility and ensuring proper merchandising and display as per the product planogram. Implementation of sales promotion schemes at field. Vendor management. • Responsible for modern trade business .* Market intelligence and price grid updates .* Awarded for the best team leader for team efforts from Head Marketing.* Climbed to the No.1 AC Brand position from 9% to 22.07% market share*Opening of 12 Voltas store in FY 2014 -15 in East Zone and the highest number across Pan India

Kolkata, West Bengal, India

Driving sell out through 90+ inshop demonstrators and 4 team leaders . Implementation of technology based real time reporting from multibranded outlets . Training and preparing sales pitch for sales promoters & remote sales officers Timely availability of POSM and product literature at customer point .Driving special schemes to liquidate slow moving stocks Participation in trade shows , exhibitions , dealer meets .

North Bengal & Bhutan

-Brand Visibility, merchandising, retail audits for maintaining shop floor hygiene. Placement & timely replenishment of POSM & catalogues at shop floor. On boarding of Brand Shops & Preferred outlets to maximise SOB ( Share of Business ) - OOH innovation of Cinema 3D in Siliguri ( North Bengal ) became a national hype. -Working in close coordination with sales team for sell out plan for Premium products & slow moving products through consumer schemes and instore activation. -Managing team of ISD (In Shop Demonstrators) for sell out at retail shops. -Trade partners meet and scheme roll out as per national schemes. -Conversions of upcountry potential retailers to PTP ( preferred trade partners) ensuring more display-Product launch & media planning at branch level. -Participation in exhibition and trade fair to promote new technology & premium.-Monthly budgeting & reviewing of revenue vs spent month on month to ensure branch profitability.

Kolkata, West Bengal, India

- Part of the start up team of Aircel in Kolkata Circle responsible for BTL marketing , MIS & Market research . - Instore & Outstore branding across 3000+ outlets. - Design, quality checks of POSM & Signage’s and deploying in the market within timelines through team of merchandisers .- Conceptualizing and execution of Market Task force for low utilization towns.- Beat wise market mapping data capturing during pre – launch period to ensure maximum reach across outlets and communicating to senior management team for developing sales force & channel appointment.- Travelled extensively in rural market for identifying potential markets for channel development.- Successfully launched brand Aircel in Kolkata Circle and 100% signage installation in retail before launch.- Overnight on ground implementation of PPS (Pay per second) concept for the first time in Kolkata which became a major game changer in the history of telecom. - Outdoor innovations of Save the Tiger campaign which became a national hype.

Marketing, A

Advance program for marketing professionals

Pgdbm, Marketing

B.Com (H), Commerce, 2Nd Division

Bachelor of Commerce and honors in accountancy

10+2, Commerce, A

10 + 2 Commerce