Debasish Satpathy Email & Phone Number

United Kingdom

Sutton Coldfield , Gb

Herzogenaurach, De

As the President of the Automotive Aftermarket division at Schaeffler India, Dev is responsible for the overall leadership and complete P&L accountability (Automotive Aftermarket Business Vertical) to ensure commercial and strategic excellence in the Indian Sub-continent. Dev holds a position on the Executive Leadership Team of Schaeffler India, a listed company, where he drives governance across functions. Additionally, he is also a member of the Executive Management Team for Automotive Aftermarket in the APAC region. In his role, Dev manage all aftermarket business functions, leading a strong team of 90+ professionals. His direct reports include heads of key functions such as Sales, Supply Chain & Operations, Customer Service, Purchase, Product Management, R&D, Business Development, Digital Transformation, and Marketing. He provides strong leadership, foster collaboration, and ensure transparency and accountability across central departments. One of his key responsibilities is to cultivate long-term relationships with Channel Business Partners, Suppliers, and other key Stakeholders. He also drive the growth strategy by focusing on core product lines and introducing new aftermarket products and brands. Brand-building initiatives, including sponsorships, ATL, live marketing, social media, and BTL activities, are also part of his responsibilities. Key Achievements:- Achieved industry-leading sales growth rate by fostering partnerships with channel partners, implementing a customer-centric approach, and increasing market share acquisition. Sales have doubled in the last four years, accompanied by improved margins and exceeding all key financial KPIs (Sales, EBIT, Cash Flow, and Value Addition).- Successfully launched the Schaeffler TruPower Brand in India, extending it to multiple product categories. The new product lines account for 10% of the total revenues.- Driving M&A activity for market expansion.- Brand presence enhancement including sponsorships

Herzogenaurach, De

Dev started with Schaeffler (UK) Limited and was reporting to Managing Director before moving to India. With Indian aftermarket evolving faster than ever before, Dev was assigned to manage Indian Sub-continent Aftermarket operations for Schaeffler India with complete P&L responsibilityDev got promoted to be President of Schaeffler India – one of the youngest to achieve the position which reflects his strong leadership abilities and potential for future success within the company.Key achievements:1. Successfully implementing strategic initiatives to expand market share and increase profitability, resulting in a significant increase in revenue and consistently exceeding the key KPIs of Sales, Margin, Value addition for Shareholders and free cash flows targets.2. Building and maintaining strong relationships with key stakeholders, including suppliers, distributors, and customers, to ensure mutual growth and success ensuring market share acquisition. With high focus customer centricity approach, Aftermarket India consistently achieves high scores in Customer Survey.3. Leading team with purpose and empathy while promoting a culture of innovation, collaboration, and continuous learning within the organization. Building the core-competency of team to adapt to changing market dynamics. In the process Aftermarket achieved high employee satisfaction score (98%) and very low employee attrition.6. Launching state of art mobile Technical Centers to enhance workshop know-how for emerging technologies. As one of the first in India, customized vehicle with all training tools available to conduct a touch and feel training program. Vehicles travel almost 8000 Km across 56 cities to touch base 2000 premium Workshops.7. Phenomenal increase in brand presence by partnering in Pro-Kabbadi (Sponsoring Puneri Paltan) among target audience to complement other initiatives like Live Marketing, Social Media, REPXPERT, Customer Portal and BTL activities.

Sutton Coldfield , Gb

Dev joined The Parts Alliance Group (Now known as GSF) when the Automotive Aftermarket was in mid of extreme consolidation phase (both in UK and Europe). The Parts Alliance, then backed by HG Capital (Mid Cap PE) had acquired 7 Automotive Parts distribution houses. The synergies needed to be harnessed to create value for stake holders. Dev took responsibility of key product lines with aim to create value by maximising synergy of acquisitions and put in place aggressive market share expansion plans. His entrepreneurial attitude and growth oriented culture was seen as key asset to manage the fluid situation. His commercial understanding, thorough understanding of product programs and very unique product marketing ideas started to bring quick results.Dev was working directly with MD and CEO of The Parts Alliance Group.Key achievements:1. Conceptualizing and implementing “Private Label” strategy in key categories to drive market penetration. It involved complete end to end management starting with vendor identification, costing, cataloguing, pricing and sales planning of key product lines to drive growth, profits and cash flow.2. Integration of product management teams in various acquired companies and build a culture of 360-degree approach to product management and driving it forward with KPI management. Managing a team of 9 Product Managers and responsible for £57 Million product portfolio.3. Managing 20% plus organic growth in key product lines like transmission, turbos, suspension and lubricants.4. Obtained exclusive agreement to launch suspension products to create exclusive offer in market and maximise profits.5. Fostering alliances within buying group members to create product and profit opportunities.6. Co-ordinate with various departments like sales, marketing, logistics, e-commerce and IT departments to achieve sales, margin and growth objectives among all acquired distribution houses.

Dordon, Tamworth, Gb

Dev joined Euro Car Parts (London) as Product Manager in 2006 managing a product portfolio worth £4 Million. His commercial acumen immediately got noticed and was on a fast track career path. He quickly worked his way up to become Senior Category Manager, after 3 promotions.As Senior Category Manager, he managed product portfolio of more than £250 Million. Dev success is attributed to work collaboratively with sales function and cross functions like product development, supply chain, warehousing, pricing and cataloguing department. Dev Reported to Vice President (Purchase) Key achievements:1. Managing a product portfolio of £250 Million in sales revenue involving 34,000 SKU. Key product lines managed are transmission, suspension, driveline, braking, engine, Electricals and diesel car parts program. A team of 11 Product Managers to him.2. Bringing Expert Knowledge in implementation product portfolio strategy for “All Makes Program” and marketing in B2B2C environment. In the process, 28% CAGR was achieved in the product categories managed.3. Used strategic pricing methods and cost effective sourcing methods to achieve higher profits than competitors. Euro Car Parts registered 3% higher profit than competition during this period4. Negotiation, monitoring and execution of supply agreements with 63 suppliers which includes top Tier 1 vendors like ZF, Schaeffler, Bosch, Elring, TRW, Valeo, SKF, GKN, Contitech, Exedy and other blue chip aftermarket suppliers.5. Proactively identify supply chain issues and manage constraints so as to deliver more than 98% availability (industry leading) to our nationwide chain of stores.6. Responsible for recruitment, training, KPI setting and performance appraisal of Product Managers. Euro Car Parts product team was industry benchmark and highly regarded by supplier community.7. Played a key role in conceiving and “bringing to life” in-house developed Product Management and Pricing Management software.

Detroit, Michigan, Us

Dev joined General Motors in 2002 when ”All Makes” start up under umbrella brand of ACDelco was launched in India. Being the second employee in this Division, Dev got involved with responsibilities beyond product management activities which included operations, sales and product Marketing.Key Achievements:1. Implemented product launch strategy for the Indian Sub-Continent which included quantifying product opportunity, supplier identification, cost analysis and negotiation.2. Introduced 15 product lines including lubricants, batteries and service lines in record time, which was recognized by GM (APO) with “Excellence in Product Development” Award.3. Lead the PDT for successfully launching all makes program. It involved close working with GM suppliers (such as Delphi, Valvoline, Subros, FM, JCI etc) and Tier 2 suppliers to conduct PPAP, all makes range analysis, packaging approvals, setting up supply chain, material planning & program expansion.4. Planned distribution strategies along with sales team, designed trade promotions, coordinated with advertising agency for POS materials and implemented pricing strategies.5. Recruited and managed a small team to control third party warehouse operations involving goods receipt reports, inventory control, stock checks and invoicing

Delhi, Delhi, In

Dev joined JK Tyre at a time when Indian Tyre market was undergoing “Radial Tyre” revolution. He started in Sales function managing the distribution network in South Gujarat and leading sales of Radial Tyres (passenger cars). He was hand picked to product management department at Head office to drive the product strategy for commercial and tractor tyres.Key achievements:1. Managed a category turnover of £80 Million. It involved successful product launches of Commercial tyres in close co-ordination with factory, technical team, regional sales offices and after sales team.2. Introduced wholesaler promotions and loyalty schemes. 3. Monitoring of consumer contact programs at high density figment markets.4. Conducted market segmentation studies and introduction of tyres for high volume segments.

Global Leadership Executive Program (Glep)

Master Of Business Administration (M.B.A.), Business, Management, Marketing, And Related Support Services

Bachelor Of Engineering (Be), Electrical Engineering

Esg Certification - Impact Leader, Esg