Debasmita Datta Email & Phone Number
@shadowfax.in
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Who is Debasmita Datta? Overview
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Debasmita Datta is listed as Marketing and GTM at Belong - NRI Savings & Investments, a with 26 employees, based in Bengaluru, Karnataka, India. AeroLeads shows a work email signal at shadowfax.in and a matched LinkedIn profile for Debasmita Datta.
Debasmita Datta previously worked as Head of Brand Marketing at Belong - Nri Savings & Investments and Marketing & Growth at Shadowfax. Debasmita Datta holds Master Of Business Administration (M.B.A.), Sales & Marketing from Symbiosis Centre For Management And Human Resource Development.
Email format at Belong - NRI Savings & Investments
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About Debasmita Datta
As the Associate Director of Marketing and Growth at Shadowfax, I am responsible for building the brand of choice for Ecommerce and D2C clients, as well as for gig workers, through digital, in-app and BTL initiatives.Before joining Shadowfax, I led the omnichannel market entry and growth strategy for private brands in the lifestyle segment at Infra.Market, a B2B marketplace for construction materials. I also headed the virtual brand creation regional charter at Swiggy, where I created 20+ hyperlocal virtual brands and collaborated with the tech team for new product and feature launches. I started my career at Bajaj Auto, where I handled category marketing and product strategy for the domestic two-wheeler business. I am a MBA in Sales and Marketing from Symbiosis Centre For Management and Human Resource Development(SCMHRD), and a Bachelor's Degree in Electrical, Electronics and Communications Engineering from Heritage Institute Of Technology.
Debasmita Datta's current company
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Debasmita Datta work experience
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Head Of Brand Marketing
Current
Marketing & Growth
- Designing campaigns for developing a sustainable funnel of MQL- Deep diving into consumer pain-points & category insights to identify white spaces- Effectively using social media, digital assets & online channel to build the brand- Led the GTM for launching new D2C service collaborating with product & ground ops team
Category Marketing & Growth Strategy
Brand Creation & Growth
- Heading the Virtual Brand creation regional charter. Created 20+ hyperlocal virtual brands. - Identifying the right market & product fitment- Identifying and optimising the appropriate lever and metrics to increase GMV and maximise unit economics- P&L management for the entire charter- Collaboration with the tech team for new product/feature launches to deliver growth
Category Marketing & Product Strategy
- Managed major commuter segment motorcycle brands contributing to monthly volumes of 90,000+- Have expertise in New Product launches, New campaign design and launches across traditional & digital media- Hands on experience in improving sales capability, channel readiness & stock availability across 600+ dealers and 3000+ sub dealers during new product/variant launch - Designed and conducted in-depth primary researches to identify gap area, consumer pain points and brand perception for launching/relaunching new brand/product
Summer Internship
Project Scope :1. Improve the effectiveness of channel marketing with the all types of sales channel2. Improve the point of sale experience for customers- Collaborated with 150+ members of the sales force- Identified the gaps in the different types of communication used by the company for development of its sales channelsDesigned a suitable communication model for implementation by the channel marketing department- Studied the impact of existing point-of-sale communication and recommended measures for improvement based on competitor analysis and industry best practices
Debasmita Datta education
Master Of Business Administration (M.B.A.), Sales & Marketing
Bachelor’S Degree, Electrical, Electronics And Communications Engineering
Education record
Frequently asked questions about Debasmita Datta
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What company does Debasmita Datta work for?
Debasmita Datta works for Belong - NRI Savings & Investments.
What is Debasmita Datta's role at Belong - NRI Savings & Investments?
Debasmita Datta is listed as Marketing and GTM at Belong - NRI Savings & Investments.
What is Debasmita Datta's email address?
AeroLeads has found 1 work email signal at @shadowfax.in for Debasmita Datta at Belong - NRI Savings & Investments.
Where is Debasmita Datta based?
Debasmita Datta is based in Bengaluru, Karnataka, India while working with Belong - NRI Savings & Investments.
What companies has Debasmita Datta worked for?
Debasmita Datta has worked for Belong - Nri Savings & Investments, Shadowfax, Infra.Market, Swiggy, and Bajaj Auto Ltd.
How can I contact Debasmita Datta?
You can use AeroLeads to view verified contact signals for Debasmita Datta at Belong - NRI Savings & Investments, including work email, phone, and LinkedIn data when available.
What schools did Debasmita Datta attend?
Debasmita Datta holds Master Of Business Administration (M.B.A.), Sales & Marketing from Symbiosis Centre For Management And Human Resource Development.
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