As the Associate Director of Marketing and Growth at Shadowfax, I am responsible for building the brand of choice for Ecommerce and D2C clients, as well as for gig workers, through digital, in-app and BTL initiatives.Before joining Shadowfax, I led the omnichannel market entry and growth strategy for private brands in the lifestyle segment at Infra.Market, a B2B marketplace for construction materials. I also headed the virtual brand creation regional charter at Swiggy, where I created 20+ hyperlocal virtual brands and collaborated with the tech team for new product and feature launches. I started my career at Bajaj Auto, where I handled category marketing and product strategy for the domestic two-wheeler business. I am a MBA in Sales and Marketing from Symbiosis Centre For Management and Human Resource Development(SCMHRD), and a Bachelor's Degree in Electrical, Electronics and Communications Engineering from Heritage Institute Of Technology.