Deb Barry Email & Phone Number

Blackstone, Ma, Us

Pawtucket, Rhode Island, United States

Creative design, advertising, and marketing initiatives to promote Arden Building Companies and its five subsidiaries. My contributions included various aspects of these efforts:• Development of a new website structure for the parent company and subsidiaries, achieving a 75% cost reduction by collaborating with developers and building out all pages and content.• Managed all social media creating weekly posts for multiple companies and platforms.• Generated internal communications between subsidiaries with cloud-based digital signage.• Carried out construction site walk-throughs for each subsidiary photographing project progression and writing summaries for internal and external promotional communications.• Produced presentation materials to support construction and service bidding.

Blackstone, Ma

• Developed marketing plans stimulating seasonal product and service sales growth.• Enhanced customer awareness of various products and services by elevating visibility and messaging through digital and print communications.• Strengthened social media presence by consistently posting content, running contests, and offering incentives, which resulted in tripling our follower count.• Fostered customer incentive programs and appreciation events.• Introduced survey to educate customers on products, services, and facilitate improved customer relationships.

Uxbridge, Ma

• Composed promotional content to enhance awareness of Lenze products, their functions, workflows, and the industries they serve best.• Developed ongoing email communications with B2B customers. Analyzed results to enhance database accuracy and deliver tailored messaging.• Managed all language translations from the parent company and implemented content for localized web pages in the Americas.• Implemented Lenze corporate branding for all Lenze Americas communications.• Initiated weekly department meetings to stimulate creative discussion in fulfilling marketing projects and meet deadlines.• Improved internal company communications by promoting department-specific news, company events, and committee activities.

Taunton, Ma

• Supported multiple company divisions throughout New England, increasing brand awareness, products, and services.• Created new website design, navigation, and content, saving web development costs of over $50,000. The site(s) provided integrated cross-marketing of all products and services while offering individuality to their local customer base.• Decreased annual yellow page advertising cost by $30,000 and reallocated funds for more beneficial advertising.• Implemented branding policies and procedures for consistency throughout divisions.

Boston, Ma

• Worked directly with the editor for content and developed layout and design of bi-monthly magazines and supplements.• Created all internal advertising and external ad submissions.• Produced branding and related collateral for conferences, committees, and programs producing greater awareness and involvement driving increased membership participation.

• Reorganized department, producing higher quality marketing materials.• Increased production levels with improved efficiency of in-house printer. • Reduced on-hand literature inventory, avoiding outdated material waste.• Implemented standards for proofing and inventory guidelines to meet demanding deadlines.

Fairfield Nj

• Designer/Editor of Impressions, internal company newsletter.• Organizer of Wellness Committee, creating programs and strategies to assist employees and their families for improved physical and mental well-being, in addition to stimulating company morale.

Associates, Graphic Design, 3.8

Activities and Societies: GPA 3.8 Member of Phi Theta Kappa International Scholastic Society

Certification, Computer Graphics

Education record

Certification, Web Design