Debbie Baer Email & Phone Number

Greater Seattle Area

I love the rapid-fire pace of projects and the variety of deliverables I work on here. A quick on-boarding download and I’m off, writing anything from video scripts to PowerPoints to website copy and regularly syncing with the team to build ideas and make sure we’re on track. Here are some of my key roles:• Distill big, ambitious plans into quick, easy-to-understand copy• Create high-impact, motivational video scripts for B2B and internal client initiatives• Quickly generate B2C tag-lines and other promotional copy for pitch decks• Clients include T-Mobile, Microsoft, Rolls-Royce, & WatchGuard

Greater Chicago Area

I script virtual experiences to land as profoundly as they would IRL. A big part of that is incorporating the voices of key stakeholders by crafting questions that elicit money answers, then purposefully arranging their words into stories that meaningfully connect with their audiences. • Deliverables include sponsored talk shows, virtual site tours, keynote speeches, and pitch decks• Clients include Philips and Boston Scientific

Seattle, Washington, United States

I help teams communicate their design and research work in a way that clearly and immediately connects with their client–a lot of times that means translating engineer-speak into plain English. Here’s how else I add value: • Drive a clear story by unpacking complex ideas with pointed questions and teasing out narrative threads early in projects• Created a presentation deck template to help the team deliver their work with a compelling narrative arc and create continuity across client presentations• Clients include Boeing & Microsoft

• Conducted a plain-language audit of the entire BK app to determine where copy could be more concise, helpful, and consistent• Presented proposed changes to various internal teams for feedback and sign off• Collaborated with greater UX team to strike the right balance between visual and written storytelling• Created usage guides tailored to various departments, including menu, marketing, and rewards teams• Researched like brands to determine industry best-practices• Analyzed existing verbal identity and branding guidelines to ensure new copy was relevant and in line with brand voice across all platforms, including in-store

New York, United States

I love working on consumer-facing projects, and helping AM build its brand was a great way to get my fix. I have fun creating then taking on a brand's persona–shapeshifting is one of the best parts of writing. Usually I'm onboarded after the branding guidelines are set, but here I helped create them. Here are some other aspects of my work:• Write product descriptions, print catalog copy and e-commerce website copy• Audit website content and propose cohesive plan to capitalize on strengths and add value• Edit contributor-generated content to fit within brand parameters

Greater Chicago Area

In the beginning, there was the word, and, for The Willary, the word was “pants.” I started my company with 2 pant styles and a vision to design clothes that make women’s lives easier. Year over year I increased our customer base by clearly and authentically communicating the value of our products and our unique positioning. Curiosity and daring led to my favorite (and most successful) strategic initiatives: The Willary Workshop and The “Will Model for Pants” campaign. Both connected The Willary to its audience in meaningful and memorable ways while reinforcing our brand identity. Links to the kickoff of both initiatives are below.Other highlights:Grew online conversion rate 13% (ytd) by writing lively, accurate product copy that resonated with customers, helping them experience products before even trying them onCreated relevant and enticing marketing copy that led to 34-49% email open rate and 14-19% click rateGrew online store sessions 25% and total orders 68% (ytd) by marrying targeted, compelling & shareable marketing copy with strong brand story and product designIncreased customer engagement and reinforced brand identity with a variety of blog posts–from SEO optimized product information to long-form storytelling to customer-relevant news and tips Increased brand engagement and reach by conceiving of clever, user-centered marketing campaignsCrafted and maintained cohesive brand voice over print and online channelsDesigned better, more sale-able garments by asking for and listening to customer feedback on color, fit, design and end-useReduced production costs by collaborating with pattern makers and factory managers to identify ways to modify garment design for more efficient production

•Work with Lead Designers to develop clothing and accessory styles for Levi's Global affiliates•Create CADS for designer presentations and technical packs

New York, New York

•Survey market trends across print and web media, retail outlets, and tradeshows to create fashion forward trend boards•Design saleable styles by synthesizing knowledge of trends, previous sales performance, andmarket research with expert understanding of silhouette, color, and proportion •Assist designer with color and trim selection, creation of plaid and stripe graphics, sketch ideas, and sample fittings •Size artwork for embroideries, logos, screen prints, and appliques•Update WebPDM throughout design and development process and attach all relevant trim and accessory pages•Follow up on emails, oversee hand-offs of samples, fabric submittals and lab dips to maintain interdepartmental communication between Design, QA, Graphics, and Sales•Coordinate and pull fabric and trim standards for sampling and production packages•Create detailed flats in Adobe Illustrator and hand or computer generated sketches

New York, New York

•Understand brand identity and ably assist design team with trim, fabrication, and trend research•Learn about advanced technical fabrics and choose appropriate textiles for designs in development•Broaden my understanding of performance garment fit and functionality by assisting with sample fittings•Precisely manage BOMs and organize fabric and trim libraries

•Follow and interpret design trends to compliment and broaden client’s desired image•Integrate client’s practical needs into designs•Work independently and self-sufficiently

Internationally

•Craft concise and informative presentation boards to communicate design direction to design and production staffincluding relevant research, trim, fabrics and finishes •Tell a story with the visual language of clothing design•Collaborate with design team to generate ideas and ensure cohesive production design across all elements •Conduct fittings to ensure perfect fit of garments

New York, New York

•Understand designer’s vision and research relevant sources of inspiration•Aid designer in office organization•Prepare for and schedule showroom visits

Associate Of Arts And Sciences (Aas), Fashion Design

Master Of Fine Arts (Mfa), Theatre Design

Bachelor Of Arts (B.A.), English Literature