Debbie was promoted to manage a $50M annual budget / serve as global owner of complex portfolio of several event classifications, including Dreamforce, World Tour Series, WEF at Davos and numerous marketing events. She defines events’ visions, influences leaders for support, and leads teams. Debbie also collaborates with business units, marketing, communications & sales—ensuring cross-functional alignment. Also, Debbie led, challenged—and inspired her team through 18 challenging months during the pandemic—helping them re-skill and reposition within a digital and hybrid environment.Her Select Achievements Include: • Lead 14-person team delivering 35+ marketing events / year, sustaining high ROI and maintaining high attendee / stakeholder satisfaction scores.• Overhauling events for digital / hybrid delivery: 50+ events per year of ~5K, with 20+ member teams. • Revolutionized virtual content delivery for broadcast audiences with shorter segments, storytelling focus. • Directed World Tour Series with 70K people annually across 10 major cities in Europe & Americas, driving $500M in marketing-generated pipeline, $50M annual budget. • Rebuilding Dreamforce flagship event (since June 2021) with $60M budget. Restructuring production to safely bring back in-person attendees (1K+) for Sept. 21 – 23 event, with 100+ hrs. of streamed content across 4 channels, 2 live stages for keynotes & luminary sessions, concert (secret top-tier artist), CXO experiences with luminary attendees, Time 100 panel, immersive product showcases. • Executed Salesforce's presence at World Economic Forum (WEF) at Davos: weeklong event with 240+ 1:1 meetings with CEOs, leaders, heads of state. Evolving Strategies Change Management Strategically-Aligned Event Org.Executing Diverse Event Programs Scaling Event Programs Assembling Top Talent Managing Multimillion Dollar BudgetsLiaising with Celebrities / World’s Largest MusiciansMarketing Leadership

Debbie was recruited by Salesforce (a former client) to operate 20+ complex global roadshow events with 200 – 10K attendees / year. She took on increasing levels of responsibility, delivering massive results. Debbie led launch meetings and executive briefings to ensure alignment across departments. Her Select Achievements Include:• Pivoted frequently as new events were added (many with <30 days to scope, gain stakeholder buy-in, execute) and innovated processes, finding ways to do more with less for more cost-effective events while upholding high standards.• Maximized event ROI by value engineering event tiers; upgraded all event properties to custom look & feel with flat budget.Cost-Savings Initiatives Contract NegotiationsResourcefulness Portfolio PlanningChange ManagementCustomer Engagement