Debbie Chertock-Stephan Email & Phone Number

United States

New York, New York, United States

New York, New York

*Head of Production & Account lead for agency’s Refinery 29/29 Rooms North American tour sponsorship*Conceived, built and executed a multi week experiential activation across 7 markets in the US and Canada reaching over 80,000 consumers during 75 live event dates and $11MM in brand sponsors and ticketing revenue *Led R29 account through conception, pitch.

New York City Metropolitan Area

• Executed branded live event concert series with iHeart radio partner at 6 universities across the U.S.
• Created marketing and social media plan, ticketing platform, pre-production and event execution

New York, NY

• Executed a diverse range of B2B and B2C events including livestreams, conferences, screenings, festivals release parties, panels, client entertainment, concerts, and tent pole events with Demi Lovato, The Weeknd, 5.
• Identified key B2B partners in the media space including artists, promoters, festivals, publishers, music foundations, non profit and labels to extend the Vevo brand. Partner list includes AEG, Live Nation, CMA.
• Negotiated and executed partnerships yielding event activations and original content with presence at music festivals (Meadows, Governors Ball, CMA Fest, and Billboard) awards shows (CMA)tours and sweepstakes (Live.
• Collaborated with Ad Sales team on ideating and executing B2B 360 revenue opportunities for clients with talent including events and activations, branded content, contesting and social media promotionWorked.
• Managed negotiations, rates, contracts, budgets, technical production, security, hotel blocks, guest lists, ticketing, f&b, permits, communications, press opportunities, talent management, filming, and recaps
• Liaised across departments including Ad Sales, Editorial, Communications, Content, Marketing, Social Media, Design, Product, Production, Music & Talent, BALA, and Finance on all event aspects

New York, NY

• Led talent securing and relations for MTV tent poles including MTV Video Music Awards (VMAs) and VMA Week
• Developed, pitched and executed a live artist concert series platform in New York and Los Angeles to promote MTV’s music brands including Artist To Watch, MTV Presents, and MTV Jams and sell in advertiser experiences
• Oversaw all aspects of events including leading an internal and on the ground event, talent and marketing team
• Cultivated strategic partnerships with brand B2B partners and advertisers, artists, labels, management, and agents including Live Nation, AEG, Six Flags, Palms Casino Resort, House of Blues, Highline Ballroom and Mad.
• Managed all event logistics with agencies, clients, artists, venues, vendors, and artists on all creative needs including branding, design, original content, marketing, social media, event fabrication and advertiser.
• Created and led one of MTV’s premiere B2C music franchises that brought in $5MM in brand sponsor revenue

Greater New York City Area

• Oversaw strategy and execution for MTV 360 B2B and B2C events including livestreams, series and content premieres, screenings, conferences, panels, client events and tent poles including MTV Spring Break, Woodies.
• Managed a 6 person event team that brought in 20MM+ annually to channel through experiential sponsorships, event execution, brand content, client management and reporting
• Pitched, negotiated and managed artist inclusion in events
• Created and managed budgets and P&Ls, RFPs, contracts, all pre-production, project timelines, marketing, client/ VIP hospitality and press opportunities
• Negotiated and hired vendors including agencies, fabricators, graphic designers, security, caterers and event staff
• Liaison to internal departments including Ad Sales, Editorial, Press, Digital, Insights, Content, Design departments

Greater New York City Area

• Conceived, led and executed artist marketing campaigns for various artists on the V2 Roster.
• Created marketing and licensing opportunities for artists including brand partnerships (W Hotel), tour sponsorships, release events, showcases, live performances, etc.

Ma, Corporate Communication

Bachelor Of Science (B.S.), Business Economics