Senior Director, Business Development
CurrentBusiness development and sales for digital start-up Criteek - a video product review platform. I'm responsible for executing the sales strategy, building strategic partnerships, creating value for our clients and accelerating revenue growth.Retailers know, and research proves, that shoppers who dwell on product pages are more likely to buy. But product pages are limited to photos, manufacturer copy and anonymous text reviews – which are becoming less reliable and are not mobile friendly.Shoppers want video but marketers can’t afford to produce it & videos they produce aren’t trusted. The Criteek SaaS platform automates the client process of soliciting, hosting, curating and streaming shopper-generated video product reviews to product pages on their website and syndicating them to partner and media sites. Shoppers benefit from authentic, mobile-friendly video reviews and page dwell-times increase. The Truth Pays.
