Debbie Davis Email & Phone Number

Little Rock, Arkansas, Us

• Responsible for leading and managing the planning, development and implementation of all Baptist Health System brand marketing. • Leads and manages all digital media and social media strategies and plans. • Leads and manages Baptist Health website and MyBaptistHealth mobile app strategies and plans. • Manages day-to-day working relationships with advertising agencies and other marketing vendors. • Develop and implement specific marketing plans, strategies and tactics for all entities and program lines. Also leads the development of advertising media plans, implementation, placement and reconciliation of all schedules. • Manages negotiations of all brand and corporate communications sponsorships and contracts. • Oversees all print production processes and functions of the Baptist Health mailroom. • Manages system marketing staff, their daily scheduling, problem resolution, disciplinary actions, and performance reviews.

Little Rock, Arkansas, Us

Served as the principal consultant to referring providers and for developing strategic marketing plans that created volume and revenue growth. Responsible for physician marketing practices that included referral development, corporate branding, website, social media and digital marketing, physician-to-physician communication and public relations.

Fayetteville, Arkansas, Us

• Responsible for the development, execution, and delivery of new executive education programs in Little Rock. Successfully coordinated with College faculty, staff, and administration to ensure successful implementation of the executive education programs. • Oversaw program budgets, internal financial reporting, and facility and event management. • Responsible for strategic marketing initiatives including branding, content development, website design, social media, email marketing, and advertising. • Contributed to creating positive client relationships, proposal development, program management, and marketing and communications.

Little Rock, Ar, Us

• Responsible for developing communications standards, policies and branding practices along with setting and guiding the strategy for communications and public relations messages. • Managed the development, distribution, and maintenance of all print and digital collateral including the annual review, quarterly magazine, weekly newsletter, brochures, website, and video communication.• Led the generation of content for social media that engaged audience segments and led to measurable action. • Mentored and directed team members responsible for graphic design, website, and videography.• Served as the project manager for campus-wide marketing and communication materials.• Coordinated and led weekly marketing communications team meetings.

Little Rock, Ar, Us

• Achieved semester enrollment goals while increasing enrollment in 2012, 2013 and 2014. • Responsible for recruiting a diverse and qualified group of students and fostering a relationship from the initial inquiry until enrollment. • Responsible for conveying information about the academy and the admission process by means of educational fairs, open houses, campus tours, written and oral communication and sponsoring the student ambassador program.• Designed and implemented data analysis strategy to track recruitment activities and establish predictive models.• Developed recruitment and marketing materials.

Little Rock, Ar, Us

• Successfully assisted in raising millions of dollars for capital campaigns and annual funds. • Responsible for development of special events. This involved preparation and execution of activities related to facilities, materials, volunteers and publicity. Responsible for budget requirements and contract negotiations.• Responsible for creating and implementing development communication strategies. Managed the design and execution of capital campaign and annual fund marketing materials.• Prepared monthly financials, quarterly pledge statements and annual tax statements. • Developed the alumni association. Responsible for alumni events and communications.

Leawood, Kansas, Us

• Responsible for coordinating and facilitating corporate tradeshows, seminars and user group conferences on a global basis. Developed and implemented marketing programs including direct mail prospecting, database management and conference materials. Responsible for event details, contracts, attendees, vendors and budgets.

Leawood, Kansas, Us

Developed the marketing research department to collect, review and assess information to produce input for product development and sales strategies. Provided quantitative and qualitative analysis in the form of written reports and oral presentations. Other responsibilities included monthly competitive updates and monitoring a competitive intelligence database.

Deerfield, Illinois, Us

• Responsible for sales force promotion and compensation program. Developed and administered monthly commissions and year-end bonus program. Monitored year-to-date performance of sales representatives and managers, approximately 350 people, to ensure accurate compensation. Planned and coordinated national promotions and sales convention.

Deerfield, Illinois, Us

• Managed an account base composed of 250 hospitals covered by the VHA and VA contracts. Communicated with the customers to obtain successful conclusions to various customer issues. Set priorities to manage accounts as well as satisfy the customers’ requests to provide quality service through oral and written communications.

Bachelor Of Business Administration - Bba, Marketing/Marketing Management, General

Master Of Business Administration - Mba, Business Administration And Management, General