As the Senior Marketing & Communications Manager at LabX Media Group, I lead strategic marketing initiatives that enhance brand positioning and drive audience growth across our platforms. With a focus on metrics, analytics, and data-driven insights, I collaborate with brand leaders to develop and execute comprehensive multi-channel marketing campaigns. I ensure our marketing strategies are based on data-driven insights and aligned with industry trends. My commitment to excellence and… Show more As the Senior Marketing & Communications Manager at LabX Media Group, I lead strategic marketing initiatives that enhance brand positioning and drive audience growth across our platforms. With a focus on metrics, analytics, and data-driven insights, I collaborate with brand leaders to develop and execute comprehensive multi-channel marketing campaigns. I ensure our marketing strategies are based on data-driven insights and aligned with industry trends. My commitment to excellence and innovation in marketing supports LabX Media Group's mission to connect, educate, and empower professionals in the scientific community.LabX Media Group is a leading worldwide science publishing company that delivers meaningful industry content and integrated marketing solutions for the scientific community. LabX Media Group’s brands and product solutions deliver trusted, timely and deep information across print and digital products to empower our customers and advance their research. Show less

Helping scientists make the world better!

BUSINESS AND MARKETING CONSULTANTExperience: Project management; trade show planning and execution; management consulting and training; integrated marketing and communications plan development and implementation; marketing campaign development; creative plan and design; digital and social marketing; advertising and sales.

Project managed diverse, highly visible, creative projects with internal business partners to deliver both on-time and within budget. Managed Thermo Fisher website uploads and digital initiatives for four large divisions (social, blog posts, third party placements, SEM, SEO, and webinars).

Tradeshow Management for National Events and Transportation State Associations. Duties included: project management of booth coordination, creative development, collateral, staffing, lead generation, digital ads.

Managed a team responsible for go-to-market, digital strategy development and implementation across multiple application areas and product lines including: lead in the global sales mobility digital project (iPad app development, digital document management and fulfillment, CRM and product catalogue strategy), online and email campaign development and execution, marketing lead generation initiatives, market research (surveys and focus groups), sales channel training and support, product specific… Show more Managed a team responsible for go-to-market, digital strategy development and implementation across multiple application areas and product lines including: lead in the global sales mobility digital project (iPad app development, digital document management and fulfillment, CRM and product catalogue strategy), online and email campaign development and execution, marketing lead generation initiatives, market research (surveys and focus groups), sales channel training and support, product specific marketing collateral fulfillment.Spearheaded the global digital literature platform strategy, including a new document management concept which resulted in the development and execution of a global iPad app focused on digital storage and fulfillment, a new CRM app and product catalogue app, resulting in a significant improvement in sales team and end-user experience – resulting in savings of 1 Million dollars in print and fulfillment costs. Show less

Managed a team responsible for marketing collateral and promotional fulfillment, sales support, tradeshow event management, lead generation and employee communications.Spearheaded a “one system” document management solution to consolidate multiple independent processes involving marketing collateral to improve efficiencies by 25%.

Managed a team responsible for campaign development and lead generation, market research, graphic design, print and fulfillment to support the Canadian commercial organization.

Developed copy and direct graphic design for bilingual product brochures, direct mail, and advertising for national and account specific campaigns.