The Riley Spence family of senior services is a local, family-owned business for over 40 years, and we consider ourselves privileged to offer exceptional care at all of our diverse campuses. Our comprehensive services provide you with lifetime access to a full continuum of care that assists in the aging process, such as rehabilitative therapy, skilled nursing, and memory support. Each and every one of our residents can connect with a future that’s safe and secure in senior living options that range from assisted living to independent living. Locations in the St. Louis and surrounding areas, including Arnold, Eureka, Maryland Heights, and Rolla, MO.

Home based business focused on education and sharing of nutritional information and products. Leads team of over 50 distributors, 4 of which directly report to me. Conducts regular sales/marketing trainings on leadership and consumer education, develops marketing materials and PowerPoint presentations. Recent member of local Chamber of Commerce for business networking.

Provides marketing, promotional, and business presentation support to TKH, Inc. Healthcare Facility Design and Planning company. Works closely with key planners/architects when dealing with healthcare clients. Manages website and company advertising.

Disney: Developed and implemented new vendor process for in-hospital introduction. Identified vendor requirements and hospital specifications, coordinated efforts among internal operations, worked with IS team to develop new reporting and tracking structures, effectively rolled out new program to over 500 hospitals nationwide.Web: Helped to establish new web-based communication tool and feedback forum among new parents.

Key contributions:-Core team member of Area 51 – A 5 person strategy team focused on development of computerized/digital photo and data capture. Resulted in first in-hospital photo processing unit and digital capture/transfer of data. Created training, sales and marketing materials to support new systems.-Product development for in-hospital catalog including vendor management, sales analysis, pricing strategies, and promotions.-Coordinated efforts with Partner Marketing to ensure hospital processes/programs were meeting company objectives for database development through photographing all babies, collecting all data, selling all moms; focused on capturing “lost” customers through post-natal direct marketing and telemarketing efforts. -Management of telemarketing consultants/vendors.-Creation/implementation of sales incentives and bundling for in-hospital personnel, customer service and telemarketing agents supporting both US and Canada.-Developed and implemented first in-house personalized birth announcement program. -Responsible for in-hospital market analysis including Hispanic and indigent markets. -Conducted on-going quantitative and qualitative analysis among consumers, hospitals, and managers. -Worked with all levels of the business including sales, new business development, finance, operations, and hospital management.

Responsible for catalog merchandise product analysis, purchasing trends, identification and purchase of new catalog items, development of sales promotions for hospitals and selling staff. Developed, implemented, and reported on hospital employee and consumer surveys for gift and catalog development. Coordinated national conventions. Worked with all departments to ensure cohesiveness of marketing/sales plans.

Sourced and purchased new and reorder products for 16 hospital gift shops through multiple vendor/wholesaler relationships. Attended trade shows. Management of hospital gift shop managers related to merchandising floor plans, implementation of promotional programs, and assessing sales productivity. Responsible for sales analysis and developing quarterly budgets.

Sales planning and forecasting, development and scheduling of monthly promotional events, ongoing support of service oriented market. Supervised and trained sales analysts and specialistes, and multi-store training and promotional sales coordination.-Influenced and supported sales growth of 82% during a 3 year period.-Increased active customer base via monthly promotions, telemarketing, and in-store advertising, including promotional displays on key product.

Compiled and integrated marketing information obtained from research to be used in decision making strategies for contracted clients. Provided assistance with Focus Group coordination.