Building3 does short and long-term Strategic Planning, Execution Management, and Integrated Operations, with a focus on the Entertainment, Sports and Hospitality spaces. Our specialties include Marketing, Partnerships, Operations, and Program Management. We leverage our expertise, strong industry relationships and passions to drive growth and value for our clients.Debbie focuses on building relationships and partnerships that benefit our growing community, as well as high-level strategy. Her ability to leverage connections to build collaborative relationships drives mutually beneficial opportunities and growth for clients.

-Strategic partner to Head of Global Client Partnerships on setting and delivering on team vision, goals and responsibilities. -Determined key areas of focus and strategies to meet client goals and drive revenue.-Managed Inclusive strategies, serving as expert on Paramount’s Inclusive capabilities.-Led Content for Change initiative and strategic partnership development for Advertising team, working collaboratively with Corporate CFC team to grow the impact of the inclusive initiative.-Oversaw operational needs for team to excel day-to-day, including managing communications, presentations, and resources.

-Led go-to-market strategy, including developing overarching client presentations that told the comprehensive Paramount Advertising story.-Developed and implemented strategic Inclusive solutions that met clients’ goals.-Proactively identified Inclusive sales sponsorship opportunities that supported business growth and met client needs.-Identified, negotiated, and managed Content for Change partnerships.

-Led busines-to-business communications strategy that elevated the perception and reputation of Paramount Ad Sales in the marketplace.-Negotiated and managed third party partnerships and sponsorships across the Ad Sales team.-Led the internal development and external rollout strategy for Paramount’s market-leading Multicultural Marketing Capability.-Oversaw and executed a holistic internal communications strategy that kept members of Velocity, Paramount's branded content studio, informed and updated.-Worked with CMO on priority presentations and executive communications.-Led Velocity organizational culture strategy, inclusive of Learning & Development, Diversity, Equity & Inclusion, hiring & onboarding, and social activities for team, ensuring a strong, inclusive day-to-day environment for team members.-Strategically worked across Paramount to determine how to best leverage corporate initiatives to deliver on Velocity and Ad Sales goals.

-Provided strategic and operational expertise to execute vision and priorities, primarily in areas of Communications, People Ops, Systems and Process.-Led identification, definition, evaluation and prioritization of opportunities to create efficiencies across team.-Established processes for effectively monitoring and communicating key initiatives and results.-Worked directly with CMO on elevating Viacom Velocity profile within Madison Avenue advertising community.-Led executive profile strategy including speaking opportunities, conferences, awards, etc. for Velocity leadership-Recognized internal and external communications opportunities and solutions and define and execute appropriate strategies to support them-Worked to find new opportunities to elevate Velocity’s profile through campaigns and initiatives, special projects and events.-Developed and cultivated strong relationships with key stakeholders to drive the planning and execution of strategic and operational goals.

-Headed Brand discipline, working cross-functionally with Senior Management to set short- and long-term brand strategy.-Led Player communications project, working with Football Operations Department and external marketing agency to determine effective and meaningful communication strategies with current and former players.-Led all aspects of Club Branding project, working with teams to define their Brand Foundation, including Values, Brand Essence and Key Brand Benefit.-Concepted internal attractions for NFL Experience Times Square, an NFL/Cirque de Soleil Times Square attraction that opened in November 2017, keeping the fan experience at the center of planning.-Extensive interaction and relationship management with Senior Executives at NFL and teams, including at Ownership level.-Managed Brand Director, Brand Manager, Brand Coordinator, Copywriter and Quality Control group, focusing on development and professional growth of team members.

-Led NFL Brand evolution project, working directly with Chief Marketing Officer and external Brand Strategist to evaluate and formulate a refined NFL Brand Foundation. -Led Youth & High School Football brand architecture project including evaluation, naming, structure recommendations, and logo development for over 30 programs aimed at growing a priority demographic. -Provided strategic direction to NFL Advertising campaigns across multiple agencies for TV, digital and social content, ensuring that work meets internal and client goals.-Developed and executed branding strategies; created Brand Frameworks and Creative Briefs to establish creative direction.-Oversaw Values and Character development across the NFL as member of four-person team across three locations. -Led marketing strategy development and execution for Player Health & Safety initiative across multiple platforms including TV, digital and social media.-Evaluated and established policies and processes for branding integration between departments.-Led Club logo and uniform development process, working with NFL teams and Nike, including multiple initiatives for 2016 season, including Color Rush uniforms for all Clubs.-Managed Brand Director, Brand Manager, Brand Coordinator, Copywriter and Quality Control group, focusing on development and professional growth of team members.

-Developed and executed branding strategies for NFL, including Pro Bowl, Player Engagement, and Legends Community; created Brand Frameworks and Creative Briefs to establish creative direction.-Provided guidance to internal departments on branding consistent with brand standards.-Activated sponsors through brand alignment; aligned Consumer Product initiatives with branding guidelines governing licensee use of NFL marks. -Collaborated with NFL teams and Nike on logo and uniform development; teams included the Jacksonville Jaguars, Carolina Panthers, Minnesota Vikings, Tampa Bay Buccaneers and Cleveland Browns. -Oversaw Brand Manager and Quality Control group and resolved any questions that arose with sponsor/licensee creative executions.-Delivered internal and external NFL brand presentations; briefed new employees, new League partners, and Club Senior Management on brand strategies and goals; worked extensively with owners and management.-Led marketing campaign for 2015 NFL Pro Bowl; coordinated messaging across television, radio, digital media, and print media.

-Led creative development (in conjunction with Creative Director) for Super Bowl and Pro Bowl, including décor management process for cities, stadiums, hotels, and associated properties. -Managed development of logos, logo slicks, and style guides for Super Bowl, Pro Bowl, International Series, Jacksonville Jaguars, Minnesota Vikings, Detroit Lions, and NFC/AFC Conferences; ensured brand consistency.-Managed strategic Postseason identity rebrand, rollout of new NFL Shield, redesign of NFL.biz, the redesign of NFL Conference Trophies, and the creation of the Don Shula NFL Coach of the Year Award. -Managed relationship with staffing agencies and oversaw operational needs of 14 freelance designers.

-Supervised/evaluated 27 Inside Sales Representatives (ISRs); conducted quarterly/yearly ISR review.-Established best practices for Inside Sales Department; resolved escalated non-routine customer complaints.

-Cultivated relationships with 25-30 existing corporate customers, providing exemplary customer service. -Liaised with Outside Sales Representative in Dallas, TX and Chicago, IL, assisting with customer service issues.