Debbie Mcdermott Email & Phone Number

Redwood City, Ca, Us

Santa Clara, California, United States

Managed and maintained brand integrity across all channels, ensuring consistency in messaging, design and customer experience, including working with legal teams for compliance and risk management.• Part of the strategic team responsible for defining and launching Veritas Alta, a new sub-brand with an eye to bringing a modernized and innovative vision to life while maintaining core brand tenets.• Tracked and assessed brand growth and health using various platforms and tools and provided input and recommendations for improvement.• Conducted training sessions for internal teams on brand guidelines and positioning, ensuring consistentrepresentation of the brand across all touchpoints, globally.• Drove the build out of tools, templates, libraries and design systems to ensure global consistency withinternal teams and agency partners for rebrand project.

Mountain View, Ca

Drove the design and operational management of internal creative services processes, including resource allocation, collaborating with internal and external stakeholders, agencies and vendors, to deliver high-quality marketing materials and promotional activities for strategic programs, within budget constraints.• Led project management and strategy for major brand initiatives such as the company’s annualcustomer event. Included oversight from concept and design to digital and print production, ensuringquality and consistency of message and visual representation.• Part of the team responsible for developing and running a new agile marketing project strategy andmanagement process, as a certified scrum master.

Redwood City, Ca

Delivered on strategic marketing programs to help communicate the value of the company and products to prospective customers.• Led team to manage all Vidyo websites, including implementing SEO strategy that resulted in a 12%increase in worldwide organic search traffic.• Established brand guidelines to ensure core messages, logos, trademarks, and imagery were usedconsistently across all media, following legal requirements.• Developed, launched, and maintained the VidyoWorks Partner showcase program which highlighted thesuccess of Vidyo’s partners.

Redwood City, Ca

Oversaw the development of marketing materials delivered across various channels: websites, landing pages, email, and social media.• Led the successful relaunch of vidyo.com by coordinating creative teams, content owners, and websitedevelopers to meet the needs of multiple internal stakeholders, including executive management.• Implemented and maintained an improved process for collateral and website translation resulting inreduced costs and faster turnaround times.• Set up and maintained Vidyo’s first Executive Briefing Center (EBC), enabling the sales team to showcase products with vertical-specific features.

Redwood City, Ca

Established communication strategies, maintained editorial calendars, planned and managed industryroundtables for clients in the Electronic Design Automation industry.

Redwood City, Ca

Ensured advertising objectives and strategies were maintained by managing the on-time and on-budgetdevelopment of projects from concept to completion.