Debbie has participated in record sales numbers in a variety of coastal neighborhoods, including a notable transaction in 2020 of 1633 Bayadere Terrace in Corona del Mar, a record setting transaction for the elite neighborhood of Irvine Terrace.She represents local builders and developers along with owners, sellers and investors and has earned a broad base of mostly repeat and referral clientele. Her $525 million dollar sales career represents a wide range of clients including affluent CEOs, investors, developers and professional athletes to first time buyers entering the real estate marketplace. Known for her passion for working with clients on real estate strategy, she brings her business, marketing, negotiation and relationship management skills to every engagement and has earned the reputation of being one of the most coveted agents in Orange County.

(2016 - 2017) Nice & Bella, Guadalajara, Mexico - Drove the US-based relaunch of international direct selling brand.(2013) StyleMint, Santa Monica - Developed US-based direct selling organization from inception to launch.

As one of 8 partners, formed HOM to capitalize on niche opportunity in the luxury residential real estate market in Coastal Orange County with responsibilities for driving and managing all marketing activities.• Developed corporate identity including name, logo, brand identity and all collateral in collaboration with marketing agency and business partners• Contributed to the brokerage firm growth from $0 to $1B as Top Producer

Purchased the established direct sales brand Cookie Lee for turnaround opportunity including a new name “ViVI”, in legacy to the names of former owners. Rebranded entire company, repositioned product line, updated 25 year old corporate identity, improved operations and performance of market partners, installed extensive training programs and increased profit margins.• Overhauled entire corporate training program by designing and implementing a comprehensive business training process for field sales leaders to develop and grow their business skills, transforming the market partners from sales representatives to true business owners• Reduced payroll expenses by $1.2M annually (50%) in the first year • Planned and managed corporate budget of $12M wholesale and $25M+ retail• Planned and conducted sales trainings, motivational meetings and corporate retreats • Replaced field-facing legacy platform by hiring technology consultant and worked collaboratively to identify and procure the appropriate system to streamline data needs and provide market partners with improved access and transparency to account information• Worked with PR firm on rebrand to secure expansive editorial placement in print, digital and television spots• Recruited and hired industry veteran to develop the leadership skills of top 32 market partners and planned corporate retreat with leadership training, motivation and teamwork development• Established corporate partnerships with American Cancer Society to sell cobranded products and were recognized as Corporate Partner of the Year in 2015 in Orange County• Participated on the “CEOs Against Cancer” Board of Directors in 2015

Partnered with design team to establish and launch a direct selling company with an affordable luxury fashion jewelry line. Created initial business planning, wrote business strategy, managed operating budget, hired and trained market partners, secured corporate partnerships, performed all marketing and PR to secure editorial placement, and planned all conferences, training and leadership development.

Personal Wardrobe consultant

Joined company at inception as 3rd market partner in Southern California, and grew business from $0 to $400,000/month in 2 years, building a successful field organization.• Collaborated with corporate leadership to create and deploy recruiting events to secure new partners and expand brand footprint• Managed 24 key partners representing 1200 field reps total• Participated in all leadership conferences to develop management and executive level communication and management skills

Market Partner selling 2 lines of fashion and apparel to intelligent, sophisticated professional consumers. Leveraged executive level relationships from real estate business to procure client base.• Top 10 of 350+ national distributors• Rookie of the Year and Top Producer in Southwest Region (2008)

Launched real estate career as agent with initial success of $52M in transactions in first year and earning Rookie of the Year in office, and Top 1% throughout all US Coldwell Banker branches.