Debbie Moors Email & Phone Number

Greeley, Colorado, United States

I'm part of an outstanding communications and engagement team working for a diverse, growing, and vibrant community. My primary responsibilities focus on the city's arts and culture events and programs using project management, digital marketing, and storytelling skills. Using various platforms and systems -- including MailChimp, Brandwatch, WordPress, and Jira -- I create communications plans, project manage and market eight to 10 performances per season for Greeley's Union Colony Civic Center; schedule and create social media posts; coordinate efforts with an external ad agency; request and track graphics, print, and digital marketing materials; create two monthly e-newsletters as well as eBlasts as needed; write news releases; and develop show playbills. For the city's museums I create communications plans, schedule and create social media posts; request and track graphics, print, and digital marketing; place Facebook ads; write blog posts, news releases, and stories as needed and provide communications support for the museums' managers and curators.

Greeley, Colorado, United States

Aligning my work with the university's alumni magazine with marketing goals and strategies for the offices of development and alumni relations, I create content that engages, inspires and builds a sense of connection and community for UNC's more than 100,000 alumni and friends. My work includes: Managing editorial planning and strategies for UNC Magazine, contracting with freelance writers, assigning stories internally, and writing features and articles. I develop run lists and coordinate work with our designer, edit all manuscripts for style and voice, manage the proofing process and facilitate collaboration across teams as content is repurposed across channels. For the Office of Development and Alumni Relations I work within the strategic plan to develop a content calendar and write and coordinate the monthly e-newsletter to alumni and friends, write features for Impact (a newsletter for donors), write news releases and gift announcements, plan stories that share the impact of private support and planned giving, write legacy statements for endowments, and craft case statements as needed.

Greeley, Colorado, United States

Continued to work within organizational change and the current challenges that institutions of higher learning face, developing stories and content about students, faculty, staff, donors, alumni and the regional and global community that tell UNC’s story and share its brand. I worked closely with colleagues in admissions, student affairs and alumni to develop content strategies that supported in-process visioning efforts across platforms and channels and collaborate with university departments and colleges to unearth stories and content for strategic, integrated communications. While my work encompassed leadership and content strategies, the efficient size of our team allowed me to write, collaborate, manage and develop stories and content while editing and reviewing the work of two other writers and a student intern. I also wrote admissions marketing emails (using Slate and occasionally Emma) and student recruitment materials, assisting with digital content and (through the COVID-19 pandemic) crisis communications.

Greeley, Colorado

In this position I used my skills as a writer, collaborator, idea person, and marketer to create materials that help promote the University of Northern Colorado's brand. Projects included UNC Magazine, annual campaigns, viewbooks, brochures, ad copy, radio spots, posters, yield campaigns, feature articles, postcards, exhibits, web content, and video projects that featured students, faculty, and alumni. I edited copy, wrote messaging materials, and assisted with administrative writing and public relations as needed. Served as a member of the president's Higher Learning Commission marketing team.

As a freelance writer and editor, wrote articles, features, annual reports, news releases, and promotional material, and edited proposals and book manuscripts. Magazine clients included Clinton Anderson, Western Horseman, Urban Farm magazine, Hobby Farm Home, and Horse&Rider.

Golden, Colorado To Lake Dallas, Texas

• Managed team and month-to-month workflow including page counts, budget items, photo and illustration needs, deadline fulfillment and online uses. • Called and managed weekly teleconference team meetings.• Managed freelance submissions, assignments, and deadlines.• Tracked photo shoot budgeting and invoice coding.• Wrote features and articles as needed.• Edited all in-house and freelance manuscripts before submitting them for layout.• Developed new Web site format.• Proofed all page layouts.• Gathered text for Web content and developed e-newsletters for readers.• Worked with marketing team to develop ancillary booklets and marketing items for use at Equine Affairs and other large equine events.• Assisted circulation with promotional efforts.• Worked with editorial team to establish vision and long-range plans for the Horse & Rider.

Golden, Colorado To Lake Dallas, Texas

(see Executive Editor position, Source Interlink)

• Developed and implemented Annual Giving Communications Annual Plan.• Conceptualized, directed and evolved CSU’s 1870 Club Annual Giving Newsletter.• Developed and implemented mass solicitations in an effort to reach all alumni.• Conceptualized, directed, edited and coordinated the CSU Honor Roll of Donors/Annual Report.• Wrote and directed all communications efforts for central development, including invitations, solicitations, newsletters, features for the Alumni Magazine, Planned Giving publications, and lead development publications.• Assisted Development Directors with their direct mail and communications efforts.

• Developed and implemented Annual Giving Communications Annual Plan.• Conceptualized, directed and evolved the WSU Foundation’s award-winning Web site, “catalyst.wsu.edu”.• Developed and implemented mass solicitations.• Conceptualized, directed, edited and coordinated the WSU Foundation Annual Report.• Provided leadership and marketing, and organized volunteers for the annual faculty/staff drive.• Provided leadership for Senior Class Gift.• Developed and coordinated annual marketing materials, brochures, a quarterly newsletter and various mailings for the President’s Associates program.• Wrote scripts for Presidential Brunches and President’s Associates events as well as telemarketing scripts for Senior Gift, Parents, and President’s Associates phone solicitations.• Conceptualized, wrote and developed the Foundation’s annual meeting invitation package.

Moscow, Idaho

Editor for equine breed journal, supervising a staff of seven, managing budget, and assisting with marketing communications.Supervised marketing director and worked on events that included the National Show, World Show and Expo (a year-end awards gala and annual meeting of members).

Wrote and edited columns, departments, features, and articles in this monthly equine breed publication. Interviewed and photographed subjects for articles and features and assisted with layout and design.

University communications and marketing, editing and writing press releases, annual reports, viewbooks.

Bs, Journalism, With Minor In Biology/Animal Science

Major GPA: 3.8. Overall: 3.16. One year exchange to the University of Idaho, Moscow.

Exchange Student Taking Courses Toward Minor, Animal Sciences

Non-Degree Seeking, History, 4.0

Undergraduate and graduate level history classes

Web & Social Media Writing For Higher Ed, 95