Debbie Murry Email & Phone Number

Huddersfield, Gb

Developing and implementing the strategic growth plan for the Medstrom business internationally,focussing on delivering solutions to enhance safety and improve patient outcomes.

England, United Kingdom

West Yorkshire, United Kingdom

Overseeing the strategic growth of the Essential Healthcare Solutions and Essential Training Group.

Milton Keynes, United Kingdom

In partnership with the CEO responsible for the commercialisation of an innovative product concept providing thermal and compression therapy intended for the treatment of muscular skeletal injuries. Directly involved in securing initial and ongoing investment of approx. £8M by developing and presenting IM including product concept, market potential and 5 year global business plan to potential shareholders. Clinical and commercial lead for product development defining final product specification through key customer and key opinion leader engagement, competitor analysis and market gap analysis resulting in the development of a highly innovative potentially market leading product range. Lead for clinical aspects of global product regulatory compliance with EN IEC60601-1-2 and FDA 510k including: clinical risk analysis for technical file and production of a complete set of Instructions for Use. Led the development of product branding and sales and marketing collateral to support the agreed business strategy. Development of the Global Go to Market Strategy and implementation of same in the UK & I through the establishment and leadership of a direct sales team.

Acute Care Sales Director (caretaker whilst recruiting). Achieving 109% of Sales Target and 103% of EBIT at the half year. Commercial Director – development and implementation of UK strategic plan to improve growth & EBIT across all business areas i.e. Sales, Service and Rentals introducing a Companywide: Pricing Authorisation Policy, Collaborative multi-disciplinary customer focus, Key Account Management Strategy, Pricing & Financial Modelling Tool developed for Sales & Business Development Managers and a Professional Development Plan for all staff following the restructure in late 2011. Re-launched internally & externally key sales tools: EOL tool, Customer Assessment Services including Diligent Programme, eTRACE and Audit Services for Patient Handling, Woundcare and VTE.

Leading a Team of National, Regional & Clinical Business Managers (with a total of 32 Staff) with a responsibility of in excess of £18M. Achieved 16% Rental Revenue Growth and 7% Sales Growth with an over target performance for Sales & EBIT. November 2009 – June 2011 0% staff turnover. 70% of UK attendees at Global Sales Awards from region. Member of Strategic Leadership Team. Mentored newly appointed Regional Director South. National Procurement Scotland Contract only company to have all products offered accepted. NHS SC Price increase accepted. Continued to Lead and be awarded in excess of 60% of Tendered Opportunities and 80% of Strategically Targeted Key Opportunities nationally. Sales Management Lead for Salesforce restructure bringing together 2 sales teams totalling over 100 staff. Key member of 3 Global Strategic Mandate Projects: Sales Training, Assessment Services and Diligent. Selected as 1 of 8 globally to attend “Leadership the Getinge Way” – Assessment Centre. Only Sales Director for ArjoHuntleigh featured in the Getinge 2010 Annual Report & Accounts.

United Kingdom

Successfully led and implemented a direct sales strategy with a focussed sales team by realigning resources and adding no additional cost to the business in the UK Private Sector Business Growth 2004 v 2008 87% with a National Sales Manager and team of 6 BDM’s

United Kingdom

Developed and led the UK Strategy for all tendered business directly managing all steps of the tender process.82% of Key Opportunities (i.e. Business Value in excess of £500K) won with improved profitability. All submitted products accepted on to NHS Supply Chain Contract and NHS Scotland Contract. Developed and implemented a strategy to improve rental revenue growth and profitability involving sales, service and customer support teams. Member of the Senior Management Team responsible for developing and implementing UK Sales & Marketing strategy and defining budgets. Selected each year to present UK Budget & Plans to the main board.

United Kingdom

Implemented and led a successful strategic growth plan for Huntleigh Healthcare’s Critical Care Portfolio reducing business cost by £250K achieved 54% growth year on year by achieving wider national sales team collaboration and focus.

United Kingdom

Developed and led the sales strategy for key opportunities by agreeing area sales & service team collaborative approach to Key Account Management with the 12 Area Business Managers & 13 Service Centre Managers resulting in a 65% increase in Key Opportunities won.

United Kingdom

Leading a Team of 6 Area Business Managers with an average multi disciplinary team of 12 staff (including Sales, Clinical, Service & Rental personnel) exceeding 2001 Target by £5.1m

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